Fishing Baits & Lures

Features: Yo-Zuri Topknot Fluorocarbon Leader is a clear fishing leader material spooled on a small leader wheel. Abrasion resistant and ultra-dur...

Features: The Yo-Zuri Hydro Popper HD is a hard-hitting topwater lure designed for explosive strikes, creating massive surface splashes that attrac...

Features: The Yo-Zuri Bonita Trolling Sinking Lure is a high speed trolling hard bait redesigned for a cheaper price. It has a "power body" with c...

Features: The Yo-Zuri 3D Inshore Popper 70 is a 2 3/4 inch, 1/4 ounce topwater popper designed specifically for inshore saltwater surface fishing. ...

Features: The Yo-Zuri Crystal Minnow 90mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming acti...

Features: The Yo-Zuri Bull Pop Topwater Popper is a versatile Topwater Lure built for Inshore and Offshore action, the Yo-Zuri Bull Popper excels i...

Features: The Yo-Zuri 3D Squirt is a highly realistic hard bait that expertly imitates squid, featuring wide swimming action enhanced skirt materi...

Features: The Yo-Zuri Crystal Minnow 110mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...

Features: Yo-Zuri Squid Fluorocarbon Leader is 100% fluorocarbon leader material specifically designed and intended for squid fishing. Allows you ...

Features: The Yo-Zuri Crystal 3D Minnow 110mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The Yo-Zuri Hydro Popper is a heavy duty popper lure for saltwater applications. Polycarbonate body, through-wire construction and 3x st...

Features: The Yo-Zuri HD Carbon Disappearing Pink is "The Original" industry-leading, 100% fluorocarbon leader material. Proprietary leader materia...

Features: The new Yo-Zuri Mag Dive is a floating/diving pencil designed for big game species, delivering an enticing side-to-side swimming action b...

Features: The Yo-Zuri Trolling Rabbit w/ Swivel uses compact wings to create a whitewater effect as it trolls behind your boat. This float has a l...

Features: The Yo-Zuri Crystal 3D Minnow 90mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an ...

Features: The Yo-Zuri Crystal 3D Minnow 130mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The Yo-Zuri "Hokuriku" Splashing Float Type Right is designed to surface troll and veer to the right when dragged behind a boat. This fl...

Features: The Yo-Zuri Dive Board K-Type is ideal for upper and middle depth trolling applications Uses wiggle and wobble action to create life-lik...

Features: The Yo-Zuri "Hokuriku" Splashing Float Type Left is designed to surface troll and veer to the left when dragged behind a boat. This floa...

Features: The all new Yo-Zuri Striped Bass Kit is the ideal choice for anglers looking to tackle the infamously fun to catch fish, the Striped Bas...

Features: The all new Yo-Zuri Inshore Saltwater Kit is the ideal choice for anglers looking to try their hand at inshore angling! This kit include...