Fishing Baits & Lures

Features: The all new Lunkerhunt HIVE Micro Strider is an Arachnid Style Soft Plastic that creates Crazy yet Subtle Vibrations through its Creepil...

Features: The Lunkerhunt Compact 2.5 Inch Walking Frog is a Hollow Body Frog that aims to save Anglers the Hassle of Modifying Traditional Frogs b...

Features: The Lunkerhunt HIVE Micro Combo is an Assortment of Lunkerhunt HIVE Baits with some Matching Jigheads that will get you going on your fi...

Features: The Bobby Garland Crappie Deluxe Premium Kit is a comprehensive selection of soft plastics and jig heads, designed for anglers targeting ...

Features: The Megabass Big-M 7.5 Magnum Deep Diving Crankbait is built for the Monster Hunters out there looking to not only catch Leviathan Class...

Features: The Megabass X-Pod Topwater Lure is a truly Revolutionary Lure from the Tuki Ito that aims to give you an upper hand in ever changing con...

Texas Rig Made Simple – A Bass Fishing Essential The YUM Dinger Texas Rig Combo is a one-stop kit designed to help anglers of all skill levels lear...

Features: The Zappu Inchi Wacky Head with Weedguard enhances finesse fishing by combining weedless performance with a fast-sinking, quivering actio...

Features: A versatile swim jig head designed to move smoothly through grass, timber, and tight structure while maintaining a steady mid-depth swimm...

Features: Exclusive Limited-Edition Colors & Actions - Packed with rare 2026-only finishes on proven killers like the Vision 110's darting havo...

Features: The Nories Shrilpin Worm from the bait masters at Nories Japan is a fresh take on an age old design of the classic soft plastic worm! Des...

Features: The Geecrack Bellows Stick Floating Elastomer Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ...

Features: The Geecrack Bellows Gill Floating Elastomer Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style ...

Features: The Geecrack Akasick Pencil 90 is a topwater walker that skates tail-down across the water, mimicking a panicked small fish to entice agg...

Features: The Zappu PD Chopper Swim Jig is designed for Precision Casting and Slow Pulsating action that draws in even the most cautious fish! Con...

Features: The Zappu RPZ Talisman Hook System is a high-performance hook system designed for soft plastic rigs, enhancing versatility and improving ...

Features: A compact, highly buoyant insect-style surface bait designed to imitate struggling bugs or small frogs, triggering aggressive topwater st...

Features: A compact, bulky soft plastic designed to target big bass, featuring a unique rabbit-style tail that delivers intense, lifelike vibration...

Features: The Deps Tiny Bulldoze 100 is a Floating Bluegill Style Swimbait designed to deliver bold cover performance with strong vibration and rea...

Features: The Megabass Diving Flap Slap is a floating crankbait that is modeled after the Threadfin Shad, one of the more common baitfish in the Un...

Features: A versatile 5-inch baitfish-style lure designed to attract predatory fish with a lifelike swimming presence. Crafted from soft, durable,...

Features: The Lucky Craft Pointer 128 SP Suspending Jerkbait is one of many members of the LEGENDARY Pointer Family of Jerkbaits and it truly live...

Features: The all new Megabass Vibration-X Ultra Silent is a redefinition of what a Lipless Crankbait can be with its Legendary JDM Craftsmanship ...

Features: The Megabass Great Hunting GH38 Vibe Blade Bait is purpose built by the Pros at Megabass to wreak havoc on difficult water situations wh...

Features: The Duo Realis Small Rubber Jig Pre-Rigged Swim Jig is a compact finesse jig designed for versatile applications and is pre-rigged to be...

Features: The Duo Realis Dekaninmushi Soft Plastic Bug is a Compact Soft Plastic Bug imitation designed to mimic small terrestrial insects, making...

Features: The Duo Realis Spinbait 80 G-Fix Awabi Plate Spybait is a compact spybait built for covering large areas efficiently, combining long-cas...

Features: The all new Strike King Patroller 60 is a Floating Topwater Prop Bait designed to attract Big Fish with surface disturbance, sound, and ...

Features: The all new Strike King Patroller 75 is a Floating Topwater Prop Bait designed to attract Big Fish with surface disturbance, sound, and ...