Fishing Baits & Lures

Features: The Duo Realis Jerkbait 100DR Deep Runner is a premium deep-diving jerkbait designed to reach depths that standard jerkbaits can't, maki...

Features: The Yakima Bait Mag Lip 2" is a high-performance trolling plug with a skip-beat action, designed to target trout and panfish in rivers, ...

Features: Innovative jighead designed for forward-facing sonar use, adding enticing body roll to soft-plastic minnows to attract suspended bass. Co...

Features: The Evergreen International WH-8 (aka the Wild Hunch) is a 2 1/3 inch long, 9/16 oz, deep diving, crawdad-patterned crankbait. An excelle...

Features: The Enber 60SP FB is a highly versatile jerkbait that combines Shimano's BOOST CONCEPT lure technologies with a unique design, making it ...

Features: The Evergreen Last Ace 140 Slow Sinking is a 5.5-inch Pre-Rigged Swimbait intended to mimic real fish with a hyper-realistic look and en...

Features: The Deps Slide Swimmer 175 Floating Glide Bait expands the lineup with a high-buoyancy model, perfect for targeting shallow bass with su...

Features: The all new Snag Proof Zoo Wag is a 3-inch Hybrid Topwater combining Wakebait Style Action with the extreme Weedlessness of a Hollow Bod...

Features: The HIDEUP Coike Fullcast 23mm Soft Plastic Creature Bait is a truly one of a kind bait designed to bring the Million Bites to you! Cons...

Features: The HIDEUP Coike 2.5 Inch Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure to fo...

Features: Long, slender 18-inch worm designed to entice big bass with its natural movement and irresistible profile. Crafted from original S.A.F. ...

Features: The Picasso Lures Urchinator Cradle Head Jigheads provide a secure, balanced way to rig Urchin Style Soft Baits, delivering controlled p...

Features: The Gamakatsu Ball/Urchin Rig Hooks are purpose-built finesse hooks designed for fuzzy dice and urchin-style soft plastics, offering adj...

Features: The HIDEUP Coike 17mm Soft Plastic Creature Bait is a truly one of a kind bait designed to bring the Million Bites to you! Constructed f...

Features: The Deathgrip Jigheads Classic Ball Jigheads are proudly made in the U.S.A. by a small team whose goal is to provide you High Quality and...

Features: The Berkley Lab Series Minnow is a 5.25 Inch Minnow that has been crafted to stimulate the 4 Main Bass Feeding Stimuli of Color, Action,...

Features: The Berkley SlapGill Topwater is a Lifelike 3.8 Inch Panfish Imitation designed to trigger aggressive strikes with a unique surface-slap...

Features: The Berkley SlapGill Topwater is a Lifelike 3.1 Inch Panfish Imitation designed to trigger aggressive strikes with a unique surface-slap...

Features: The Picasso Lures Weedless Urchinator Cradle Head Jigheads provide a secure, balanced way to rig Urchin Style Soft Baits, delivering con...

Features: The all new Scum Frog ClickClack Buzz is a Topwater Buzzbait designed to create intense surface commotion, loud acoustics, and a lifelik...

Features: The Frog Factory Double Take Weighted Frog Hooks are purpose built to be used on your Soft Plastic Frogs for deadly hook setting perform...

Features: The VMC Neko Hook black nickel was designed specifically by "Ike" Iaconelli for the finesse technique of Neko-Wacky rigging. Value Pack ...

Features: The VMC Tokyo Rig is a unique rigging system inspired by one of the hottest and most effective new bass fishing trends out of Japan: th...

Features: The Hag's Baits Cheat Code 4 Inch Craw is a must have for anglers who want to get a competitive edge so good its almost a cheat code! Co...

Features: A versatile 5-inch baitfish-style lure designed to attract predatory fish with a lifelike swimming presence. Crafted from soft, durable,...

Features: The Basstrix Flash-Trix 4 Inch Soft Plastic Minow is the Forward Facing Sonar fisherman's dream bait and is sure to become your new favo...

Features: The HIDEUP Coike 5 Inch Magnum Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure ...

Features: The Rapala Ultra Light Minnow 04 is a 1 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...

Features: The Dirty Jigs Tungsten HD Guppy Jighead is specifically designed for small to medium swimbaits, offering excellent performance on Live ...

Features: Kalin's Mogambo Grub is a 6 inch soft plastic grub. Plump ribbed body and curl tail that produces tons of action even at slow speeds. Gre...

Features: The Spearpoint Fury Flip is a 2X strong hook designed for flipping with the VGrip bend. The Fury Flip is constructed with 2X strong gauge...

Features: The HIDEUP Coike Straight Elastomer Worm is designed with a natural profile and enhanced visual appeal to attract fish with subtle yet s...

Features: The all new Booyah Covert Series Night Time Single Colorado 1/2 oz Spinnerbaits are engineered from the ground up by Booyah in conjuncti...

Features: The Geecrack Bellows Gill Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style of a bluegill, craf...

Features: The Queen Tackle LS Tungsten Jigheads are the next generation of Jigheads and are purpose built to amp up your Live Sonar game! Construc...

Features: The Berkley Fusion19 Weighted Frog Hook is designed for anglers of all skill levels to make Frogging fun and effective! Designed to fit p...