Fishing Baits & Lures

Features: The Berkley Digger is a medium diving crankbait with a sharp, aggressive dive angle. Aggressive wobble and side flash. Gets deep quick. ...

Features: The Discount Tackle exclusive Z-Man 81-Piece Micro Finesse Kit is the ultimate companion for anglers looking to optimize their fishing e...

Features: The Strike King Rage Tail Grub is a 4 inch soft plastic grub with Strike King's patented "Rage Tail" flange built into the tail. Patente...

Features: The Lindy Original Rig is a classic snelled walleye bait fishing rig. Slip-sinker simplicity makes it the most renowned weapon for entic...

Features: The Bay de Noc Swedish Pimple is a classic jigging spoon with a simple, yet reliable design. Based on a Swedish design used for over a 10...

Features: The Berkley MaxScent Smallmouth Bass Essentials Kit features five different essential Berkley MaxScent-infused baits designed to help yo...

Features: The SPRO Aruku Shad 85 is a 3 3/8 inch, 1 ounce lipless crankbait. Unique nose-down swimming posture comes through cover extremely well....

Features: The Classic Vibrax® is a proven in-line spinner that runs 2-6 feet deep, designed to attract strikes with its patented low-frequency vibr...

Features: The Strike King Hack Attack Heavy Cover Spinnerbait is built to withstand the toughest conditions with a strong wire and a contoured hea...

Features: A versatile multi-tail soft bait designed to create lifelike movement and trigger strikes, even in tough conditions. Made from supple, re...

Features: The Rapala X-Rap CountDown 07 Jerkbait allows anglers to perform the "Countdown" method to reach suspended fish at any depth. This 2 3/4...

Features: The Panther Martin Spotted Undressed Spinner has been a classic, fish-catching machine for decades, fished with cast-and-retrieve or trol...

The SPRO Dean Rojas Bronzeye Shad 65 is a 2 1/2 inch, 5/8 ounce hollow body topwater frog/baitfish. The perfect size and style to be fished in both...

The SPRO Dean Rojas Bronzeye Spit Shad 60 is a 2 1/3 inch, 1/2 ounce hollow body that delivers a walking, chugging, and spitting shad imitation tha...

Features: The SPRO Outsider DD 80 is an innovative new crankbait from SPRO that features the weight on the outside of the bait. The SPRO Outsider ...

The Z-Man BatwingZ are uniquely textured, featuring buoyant ElaZtech pinchers that float up off the bottom. The BatwingZ jig trailers accurately mi...

Features: The HIDEUP Stagger Wide Type Hog Swimbait borrows the Water Displacing Body of the Stagger Wide Type Paddle Tail Swimbait but trades the...

Features: The Owner JigRig is a light wire EWG soft bait hook with a teardrop-shaped tungsten weight attached to the eyelet. Slim-profile weight w...

Features: The Geecrack Spiron Twin Creature Bait is a meticulously designed soft plastic bait that offers unparalleled versatility! Asymmetrical bo...

Features: The Luhr-Jensen Power Flash is a light for charging up premium glow-in-the-dark Everglo finish lures. Much more efficient than charging g...

Features: The Berkley PowerBait Creatures 'n' Craws 4 inch Essentials Kit features the 4 inch varieties of some of Berkley's top Creatures 'n' Cra...

Features: The Berkley PowerBait Creatures 'n' Craws 3 inch Essentials Kit features the 3 inch varieties of some of Berkley's top Creatures 'n' Cra...

Features: The Rebel Bluegill Squarebill Crankbait is a 3-piece shallow diving squarebill crankbait variety pack. The Rebel Bluegill takes realism t...

Features: Z-Man Turbo FattyZ are 6 inch soft plastic stickbait worms with a swimming tail design. Made from 10X Tough ElaZtech material that offer...

Features: The Jackall I-Shad is a small soft plastic finesse bait that has been re-introduced to the US market after being a JDM exclusive for sev...

The Storm Arashi Vibe is a 2 3/4 inch, 9/16 ounce lipless crankbait designed for when the bite turns off. You can generate subtle vibration and sou...

Features: Flashing trolling attractor designed for salmon and other predators, delivering a powerful thumping rotation that activates even at very ...

Features: Flashing trolling attractor designed for salmon and other predators, delivering a powerful thumping rotation that activates even at very ...

Features: Superior Dive & Strike Zone Performance: Dives quickly to a preset depth and remains in the strike zone longer than any other crankba...

Features: The Baby Bubbler is a 2? plopper-style topwater bait designed to attract fish from both bank and boat, ideal for all types of anglers and...