Fishing Baits & Lures

Features: The Berkley PowerBait Wishbone Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Con...

Features: The all new Berkley 3.9 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: The Luhr-Jensen Model T Ford Fender is a 15 inch lake trolling rig with one size 8 top blade, one size 9 bottom blade, and a trolling rud...

Features: The BnR Tackle Soft Bead SW Washington Pro Pack contains all the soft beads you need to effectively target steelhead in Southwest Washin...

Features: The LIVETAGRET Freestyle Frog is a hyper-realistic soft plastic frog made with ICT technology! Constructed with a convenient Hook Channe...

Features: The Lucky Craft LC 1.5 Deep Rattle Sound (DRS) Squarebill Crankbaits are fish catching machines that almost guarantee a fish with each a...

Features: The Nichols Lures The Catalyst Colorado Willow Spinnerbait blends premium style and performance, designed for topwater and subsurface act...

Features: The all new Berkley PowerBait 3.25 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design ...

Features: Pro Picked Kits deliver top-performing lures selected by pros, giving anglers a complete set of effective baits at a great value for targ...

Features: The Lunkerhunt Wax Worm Bait Jar is a 1/3 ounce (~9 grams) jar of micro plastic baits. Baits are 3/4 inch long and have a wax worm/insect...

Features: The all new LIVETARGET Unrigged 5.5 Inch Shad is finally here and is ready to take on some of the biggest fish thrown its way with ease!...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Crankbait Box, specially curated to bring ...

Features: The Geecrack Gilling 125 Suspending Swimbait is meticulously crafted to mimic the favored prey of bass, offering anglers a versatile too...

Features: The all new Berkley PowerBait 2.5 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Lazer TroKar Weedless Tungsten Pro-V Finesse Jighead is a one of the newest offerings in the ever-growing category of mushroom-style...

Features: The Lunkerhunt Spud is a multi-sided jigging spoon. Well-balanced to produce productive vertical jigging action. Multi-faceted surfaces ...

Features: The all new LIVETARGET 3 Inch Stick Worm is here to take your Stickbait Game to another level with its carefully crafted construction re...

Features: Mike's Glo Mallows are a scented marshmallow trout bait. Scented to attract trout. Can be used alone or combined with other baits like s...

Features: Berkley PowerBait Power Eggs are synthetic salmon eggs designed for trout, salmon, and steelhead fishing. Offered in color combinations ...

Features: The all new Lunkerhunt Finesse Skirted Jig is purpose built for fishing in High Pressure Environments where super realistic Action and P...

Features: The all new SPRO Cover Jumper 1/2 oz Bladed Jig looks at mean as it behaves bullying big bass with every cast! Constructed from the fine...

Features: The Arbogast Triple Threat Classic Hard Baits Variety Pack has two classic Arbogast Hula Poppers and one battle-tested Arbogast Jitterbu...

Features: The all new Lunkerhunt HIVE Finesse Wiggler is a Force to be Reckoned with despite its Finesse Size thanks to its Captivating Action wit...

Features: A versatile straight wormy crawler designed to attract bass with enhanced flavor and action, delivering long-lasting bites. Sold in packs...

Features: The Fish Head Weedless Fish Head Spin is an underspin jig with a weedguard. 3D holographic eyes and realistic, multi-stage paint patterns...

Features: The all new Berkley PowerBait Trout Dough Molding Starter Kit is just what the Trout Angler needs to get started on throwing PowerBait D...

Features: The Luhr-Jensen 1/6 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, su...

Features: The SPRO Wameku Shad 80 Lipless Crankbait is a 80 depth lipless crankbait with a loud rattle! Unique blend of sound and vibration that wi...

Features: The Cotton Cordell Mickey Jigging Spoon is a 1/4 ounce flutter/jigging spoon. Great jigging spoons for bass and walleye. Performs great ...

Features: The all new Berkley PowerBait Trout Dough Molding Premium Kit is just what a Trout Angler needs to add to their ever growing collection ...