Fishing Baits & Lures

Features: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...

Features: The all new Strike King 4.75 Inch Final Copy Pre-Rigged Swimbait is a beast and a half meant to take down your waters most aggressive fi...

Features: The all new LIVETARGET 5.5 Inch Finesse Worm is a new take on the classic Finesse Worm design that has captivated anglers and fish for d...

Features: The NetBait Finiki Sonix Pinch Craw is a 2.5-inch soft bait designed to imitate lifelike crawfish movements and entice more bites! Made ...

Hover Stroll Your Way to Suspended Giants! The Missile Baits Spunk Shad Ultimate Hover Strolling Combo is a custom-curated kit by the Discount Tack...

Features: The Smithwick Deep Suspending Rattlin' Rogue also known as "Spoonbill" to Smithwick Old Timers is a testament to the Smithwick quality an...

Features: The G-Ratt Baits Thin Swim 3 Inch Soft Plastic Baitfish is a fascinating addition to the G-Ratt lineup ready catch you some monsters! Th...

Features: The Lunkerhunt Popping Frog Combo is a 3-piece kit that consists of two 1 3/4 inch Popping Frogs and one 2 1/8 inch Popping Frog. Cupped ...

Features: The Lunkerhunt Rattle Spud is a small, rattling jigging spoon. Diamond-like cuts catch and refract light from multiple angles. Hand-tied...

Features: Versatile Deep-Diving Jerkbait - The BOOYAH Flash Point Jr. Deep Jerkbait is designed to target fish holding in the 8-10 ft range with li...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Swimbait Box, specially curated to bring y...

Features: The Eagle Claw Trokar TKCJ Lead Cylinder Jig is a lead cylinder jig head with Trokar 3-sided point. Gives a natural presentation to the j...

Features: The G-Ratt Rocker is a versatile, lifelike soft plastic bait designed to entice strikes with realistic movement. Crafted from durable, hi...

Features: The War Eagle Sonar Flash Spoon is a 3.75-inch metal casting spoon built for targeting suspended bass, delivering a tight, erratic flutt...

Features: The all new Lunkerhunt 2 Inch Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience! ...

Features: The all new LIVETARGET Unrigged 3.8 Inch Sunfish is finally here and preys upon the bond between Sunfish and Bass with Sunfish being the...

Features: The Berkley Flicker Minnow Trolling Pack is a highly effective crankbait suitable for various fishing conditions! Hand-selected Trolling ...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The all-new Gary Yamamoto 4 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in va...

Features: The Berkley PowerBait Beat'n Paddle Frog is a soft plastic frog made from PowerBait's scented plastic that has paddle-style feet that cr...

Features: The Berkley PowerBait Trout Dip is a unique attractant "dipping" system that gets you bites! Enhances the scent/release to attract more ...

Features: The Fish Head Finesse Ned Head is a Ned rig jighead for bass finesse fishing. Built around a short shank 2/0 Gamakatsu hook. Perfectly r...

Features: The Bill Lewis Sinking Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance! Designe...

Features: Pro-Cure Shrimp N' Prawn Cure is a highly-effective bait cure for increasing the effectiveness and extending the life of shrimp and prawn...

Features: The TR58 KVD Elite Round Bend Treble is your classic round bend treble hook, specially designed to hold on tight once the fish is hooked...

Features: The Daiwa Prorex Bessie is a new 6 1/2 inch Topwater Prop Bait designed for catching big Muskies. Featuring rugged construction and extr...

Features: The SPRO Sashimmy Swimmer 140 crafted by Elite Series pro angler Bryan New, showcases a distinctive "S" swimming action that drives fish...

Features: The all new Lunkerhunt HIVE Micro Relic is a Super Unique Creature Bait Designed to get Bit even with its Micro Presentation! Constructe...

Features: Pautzke Bait Co. Fire Bait Glitter Trout Bait is trout bait. Same professional quality as Pautzke's traditional, world famous Balls O' F...