Fishing Baits & Lures

Features: The Bill Lewis Floating Scope-Stik is a meticulously designed jerkbait that offers unmatched visibility and enhanced performance! Design...

Features: The all new Lunkerhunt HIVE Versa Fish is a must have in your tackle box thanks to its EXTREME Versatility across a variety of applicati...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The BnR Tackle Soft Bead North Coast Pro Pack contains all the soft beads you need to effectively target steelhead on the Northwest Orego...

Features: The Nichols Lures Pulsator Series of Tandem Colorado Willow Spinnerbaits in the 1/2 option are a must have for the Lowest of Visibility ...

Features: Gamakatsu Catfish Hook Assortment Variety Pack features 5 each of the best all around catfish hooks. Ultra-effective catfish hooks in a ...

Features: The SPRO Wameku Shad 70 is a 2 3/4 inch, 3/4 ounce lipless crankbait designed by Bassmaster Elite Series angler Shinichi Fukae. Extremel...

Features: The Eagle Claw Trokar Extreme Live Bait HD Hook is a premium heavy-duty live bait hook with a welded ring through the eye. The strong wir...

Features: The all new LIVETARGET 3 Inch Stick Worm is here to take your Stickbait Game to another level with its carefully crafted construction re...

Features: The Lucky Craft LC 1.5 Deep Rattle Sound (DRS) Squarebill Crankbaits are fish catching machines that almost guarantee a fish with each a...

Features: Everyone knows the Cotton Cordell Wally Diver! It's the classic 2.5 inch casting or trolling lure that has put more walleyes in the box ...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Topwater Box, specially curated to bring y...

Features: The all new LIVETARGET 4.5 Inch Finesse Worm is a new take on the classic Finesse Worm design that has captivated anglers and fish for d...

Features: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...

Features: The Lunkerhunt Larvae Bait Jar is a 1/3 ounce (~9 grams) jar of micro plastic baits. Baits are a little over 1/2 inch long and have an in...

Features: The SPRO CJ Smasher is a 3 inch soft plastic worm! The CJ Smasher is great for drop shot, shakey head, midwest finesse rig (aka Ned Rig) ...

Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...

Features: The Berkley PowerBait Beat'n Paddle Frog is a soft plastic frog made from PowerBait's scented plastic that has paddle-style feet that cr...

Features: The Spearpoint EWG Wide Gap Hook is a bait hook for worms and longer baits that features the Spearpoint grip. Spearpoint hooks feature a ...

Features: The New formula for the Berkley PowerBait Catfish Bait Chunks is 185% stronger than natural bait. Pre-formed for quick and easy rigging...

Features: The all new Berkley Fusion19 Wide Gap Live Bait Hooks are for everyone, from the novice angler to seasoned pro, they catch fish with ease...

*Note: Lure and Key Ring colors in this kit may vary from those shown in image.* Features: The Rapala Ultra-Lite Kit is a 4-piece variety pack of ...

Features: Atlas Mike's Magic Spawn Sac Formula is a specialized solution designed to keep spawn sacs fresh, firm, and ready for fishing, helping an...

Features: The Cotton Cordell Mickey Jigging Spoon is a 1/4 ounce flutter/jigging spoon. Great jigging spoons for bass and walleye. Performs great ...

Features: The all new Rebel Shore Shiner Paddle Tail Swimbait is finally here and is ready to give you the Micro Baitfish Presentation you need to...

Features: The Picasso Bait Ball Pulse is a collaboration with professional guide Lonnie Cochran, designed to replicate the behavior of tightly bun...

Features: The BnR Tackle Bobber Doggin' Bead & Float Pack contains all you need to target steelhead with a soft bead bobber doggin' rig. Two (...

Features: The all new LIVETARGET Ultimate Frog 2 Inch Popper Bait is here and ready to fight Big Bass and other Surface Predators with a Splashing...

Features: The all new Berkley PowerBait Trout Dough Molding Multipacks are a fun new addition from the Legendary Berkely PowerBait Team that aims ...

Features: Maxima Fluorocarbon Leader Coils are coils of high-strength, premium German fluorocarbon leader material. Unique fluorocarbon polymer st...

Features: Kalin's Tickle Jerk Minnow is a unique, 5 inch soft jerkbait with small tentacle-like appendages. Tentacles vibrate and pulsate with ever...

Features: The Storm WildEye Live Bluegill Soft Swimbait is a 3 pack of bluegill-imitating soft body swimbaits. Incredibly life-like swimming action...

Features: The all new LIVETARGET Unrigged 2.8 Inch Crawfish is finally here and is ready to assume a critical role in your tackle box! Constructed...

Features: The all new Baitfuel Injector Kits are finally here and are ready to take your soft plastics to a whole new level, and now you can stock...