Fishing Baits & Lures

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Hover Stroll Your Way to Suspended Giants! The Missile Baits Spunk Shad Ultimate Hover Strolling Combo is a custom-curated kit by the Discount Tack...

Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...

Features: The all new Berkley Fusion19 Wide Gap Live Bait Hooks are for everyone, from the novice angler to seasoned pro, they catch fish with ease...

Features: The Lake & Stream Trout Kit is the ultimate beginner kit for trout fishing. Contains all the basic lures and terminal tackle you nee...

Features: The Berkley PowerBait Swordtail Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Co...

Features: Hideup Hu-Minnow 111SP Jerkbait delivers intense vibrations, making it perfect for tough conditions like strong winds, murky water, and ...

Features: Blue Fox Glow Spin Kit is a small, 5-piece interchangeable spinnerbait variety kit featuring 1/16 ounce lures. Glow-in-the-dark skirts a...

Features: The all new Rapala X-Rap Twitchin' Mullet 06 Twitchbait offers a subtle but irresistible side to side motion that drives the fish crazy! ...

Features: Mike's Glo Mallows are a scented marshmallow trout bait. Scented to attract trout. Can be used alone or combined with other baits like s...

Features: The BnR Tackle Soft Bead South Coast Pro Pack contains all the soft beads you need to effectively target steelhead on the Southwest Orego...

Features: The Hardcore Crank 75F 4+ is a 3 inch, 3/4 ounce deep diving crankbait that runs between 12 and 14 feet. High-frequency action that draw...

Features: The all new Mustad Alpha-Point Infiltrator Weighted Bladed Hook from the pros at Mustad is jam packed with features sure to help you lan...

Features: The Berkley PowerBait Wishbone Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Con...

Features: The Acme Kastmaster Spoon Chrome Kit features three Chrome Kastmaster spoons in various weights. Great set of multi-species lures. Top pe...

Features: Berkley Gulp! Catfish Dough is Fortified with Gulp! flavor chunks--natural bait scent and flavor Gulp! chunks create a stronger and lar...

Features: Maxima Fluorocarbon Leader Coils are coils of high-strength, premium German fluorocarbon leader material. Unique fluorocarbon polymer st...

Features: Luhr-Jensen Dipsy Diver Rings are o-rings designed to provide more surface area to Dipsy Divers. Increased surface area offers deeper di...

Features: The Bobby Garland MoGlo Stroll'R 2.5 Inch Swimbaits offers action from head to tail. This bait is specifically designed for slow trolling...

Features: The BnR Tackle Steelhead Express Scent Shot is a 2 ounce bottle of steelhead, trout, and salmon fishing attractant scent. Specifically d...

Features: The all new Berkley Fusion19 Football Jigheads are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...

Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...

Features: The all new LIVETARGET 4 Inch Stick Worm is here to take your Stickbait Game to another level with its carefully crafted construction re...

Features: The all new Kalin's Hammered Live Series K-Stretchhh 3.3 Inch Paddle Tail Swimbaits are designed to imitate baitfish and attract predato...

Features: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...

Features: BnR Tackle Steelhead Scampi are 3 inch soft plastic imitation shrimp tails infused with attractant scent. Wide tail profile offers tons ...

Features: The Berkley MaxScent Smallmouth Bass Essentials Kit features five different essential Berkley MaxScent-infused baits designed to help yo...

Features: The all new Lunkerhunt HIVE Micro Relic is a Super Unique Creature Bait Designed to get Bit even with its Micro Presentation! Constructe...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Topwater Box, specially curated to bring y...

Features: Atlas Mike's Magic Spawn Sac Formula is a specialized solution designed to keep spawn sacs fresh, firm, and ready for fishing, helping an...

Features: The SPRO Wameku Shad 80 Lipless Crankbait is a 80 depth lipless crankbait with a loud rattle! Unique blend of sound and vibration that wi...