Fishing Baits & Lures

Features: The Picasso Bait Ball Finesse is a versatile umbrella rig suitable for targeting suspended fish and as an alternative to traditional spin...

Features: The all new Booyah Flash Point Jerkbait is a unique take on a Forward Facing Sonar focused Minnow that aims to increase quality of Sonar ...

Features: The Rebel Jumpin' Minnow Topwater Walker is a 3.5-inch topwater lure designed to imitate a fleeing baitfish, delivering enticing surface...

Features: The all new LIVETARGET Ultimate Frog 2.5 Inch Diver Bait is here and ready to fight Big Bass down deep with a presentation they are used...

Features: The all new Rebel Shore Shiner Paddle Tail Swimbait is finally here and is ready to give you the Micro Baitfish Presentation you need to...

Features: The Rapala RipStop® Deep 09 is a 3 1/2 inch, 1/4 ounce deep diving (up to 6 feet) jerkbait. Hard plastic boot tail that imparts a unique...

Features: Luhr-Jensen Trout Snubbers are exactly what they sound like: rubber snubber cords for kokanee and trout fishing. Prevents fish with soft ...

Features: The all new Lunkerhunt HIVE Micro Seeker Swimbait is a Bite Sized option for attracting Panfish or even some extra finicky Bass! Constru...

Features: The all new Bass Mafia Dead Man Walking 5 Inch Topwater Walker is a deadly new tool from the Bass Mafia that's a must have in any anglers...

Features: The all new Lunkerhunt HIVE NED Drone is a Simple Design that is executed perfectly which results in an irresistibly Bitable bait Big Fi...

Features: Gamakatsu Crappie Jighead is designed for tournament crappie angling but can be used for almost any type of finesse style of fishing per...

Features: The Northland Tackle Pitchin' Puppet is a specialized tool tailored for casting and vertical jigging, offering exceptional performance fo...

Features: The Berkly Fusion19 Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging. Needle point with Sl...

Features: The all new NetBait BaitFuel HexTek Eko Craw is finally here and is ready to take your Crawfish game to new depths with the Legendary Ba...

Features: The Eagle Claw Trokar Extreme Live Bait Hook is a premium live bait hook. The TK7 has a light wire and is salt water resistant. Ideal for...

Features: Berkley PowerBait Glitter Chroma-Glow Dough is floating, glowing, glitter-infused dough bait for trout and panfish. The pliable dough is...

Features: The SPRO Carbon Blade tungsten blade bait is a new lure that behaves like a lipless crankbait and jig. Specially built carbon fiber body ...

Features: The all new Berkley Fusion19 Swing Head Jighead is purpose built for anglers of any skill level to have unrivaled success and fun on the ...

Features: The Lucky Craft Lightning Staysee 90SP V2 is a Suspending Jerkbait designed for targeting big bass in the depths thanks to its deep diver...

Features: Keith Archer's Ultimate Cure is a top-rated bait cure designed to maximize color, texture, and effectiveness Crafted with food-grade ingr...

Features: Pro-Cure Addicted Fishing Salmon Blend Gel is a collaboration scent from Addicted Fishing (aka Fishing Addicts Northwest) and the team at...

Features: The Lunkerhunt Larvae Bait Jar is a 1/3 ounce (~9 grams) jar of micro plastic baits. Baits are a little over 1/2 inch long and have an in...

Features: The Berkley Gulp! 4 Inch Crawler is a sizeable innovation from the pros at Berkley that implements the wonders of Gulp! Technology, with ...

Features: The Storm WildEye Live Herring Soft Swimbait is a 4 pack of 5 inch herring-imitating soft body swimbaits. Incredibly life-like swimming ...

Features: The Yo-Zuri Pro 110 Jerkbait is a premium jerkbait designed for 3-5 ft depth, delivering long-distance casts, pinpoint accuracy, and irre...

Features: The Berkley Fusion19 Circle Hooks have a classic circle design that prevent unnecessary injury to the fish. Circle designed to set hook i...

Features: Berkley PowerBait Natural Scent Glitter Trout Bait is Berkley's classic PowerBait Trout Dough formula enhanced with glitter. Crystalina ...

Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...

Features: The SPRO Eel single tail 4 Inch Trailer is a single tail 4 inch trailer that adds a little more action to your bucktails, jigs, and spin...

Features: The Cotton Cordell Wally Diver is a 3-piece variety pack of deep diving crankbaits. Varitey of sizes styles and color patterns to match ...

Features: Pro-Cure Addicted Fishing Steelhead Blend Oil is a scent collaboration between Addicted Fishing and Pro-Cure. Made up of several targeted...

Features: The Picasso Bait Ball Junior is a highly versatile umbrella rig suitable for targeting suspended fish or casting around docks and blow do...