Fishing Baits & Lures

Features: Luhr-Jensen Magnum Dipsy Diver Rings are o-rings designed to provide more surface area to Magnum Dipsy Divers. Increased surface area of...

Features: The Xzone Adrenaline Bug is a 4 inch soft plastic creature bait with a Beaver-style profile. Bulky, ribbed body that can be easily skipp...

Features: The VMC Hard Ball Jig Kit is a pack of 10 or 25 different Hard Ball Jig Heads in assorted colors. Choose the size/weight that you need. ...

Shake Your Way to More Bites! The Z-Man SMH WormZ & SMH Jig HeadZ Shakey Head Combo is a purpose-built system designed in collaboration with Sh...

Features: The Lucky Craft Slender Pointer 112 is a 4 1/2 inch, 1/2 ounce shallow suspending jerkbait. Three sharp Daiichi treble hooks that preven...

Features: Berkley Gulp! Catfish Chunks outperform natural livers, and are longer lasting, too! Expand the strike zone with 400x more scent disper...

Features: Everyone knows the Cotton Cordell Wally Diver! It's the classic 2.5 inch casting or trolling lure that has put more walleyes in the box ...

Features: Pro-Cure Shrimp N' Prawn Cure is a highly-effective bait cure for increasing the effectiveness and extending the life of shrimp and prawn...

Features: The LiveTarget Live Craw Finesse Bait is ideal for targeting Bass, Walleye, Pike, and other freshwater fish! Accurately mimics injured c...

Features: The Norman Speed-N Jr. Crankbait is the perfect Coldwater Crankbait designed to get bit when the fish are hesitant to go for a bite! Con...

Features: The Eagle Claw Trokar TK2R Long Shank Octopus Hook is a premium long shank octopus hook in several size/finish combinations in standard a...

Features: The SPRO 3.5 Inch Craw Nugget crafted by Major League Fishing Pro Shin Fukae is a Japanese made Heavy Stick Bait is designed for exceptio...

Features: The Rapala Jigging Shadow Rap 09 follows in the footsteps of the Legendary Jigging Rap and brings you the angler a more subtle approach ...

Features: The all new VMC Redline Series Colorado Willow 3/8 oz Spinnerbait is Precision Engineered to deliver optimal Power, Strength, And Hook-U...

Features: The all new LIVETARGET 4.5 Inch Straight Tail Worm is here to give you an elite worm profile that will win your Tournaments and net you ...

Features: The all new LIVETARGET Unrigged 5.5 Inch Shad is finally here and is ready to take on some of the biggest fish thrown its way with ease!...

Features: The Northland Tackle Elite Series MVP Jighead lives up to its name as a versatile option for both live bait and soft plastics! Designed ...

Features: The all new Rebel Cata Crawler Soft Plastic Caterpillar is finally here and is ready to give you the Micro Worm/Stickbait Presentation y...

Features: The Eagle Claw Trokar TKCJ Lead Cylinder Jig is a lead cylinder jig head with Trokar 3-sided point. Gives a natural presentation to the j...

Features: The Northland Tackle Reed-Runner Hollow Body Walking Frog is a versatile topwater lure designed to walk around cover, enticing monster st...

Features: The Lunkerhunt Prop Series Combo is a 3-piece assortment of Lunkerhunt's ICAST award-winning Prop Series hollow body topwater prop lures...

Features: The all new LIVETARGET 6.5 Inch Straight Tail Worm is here to give you an elite worm profile that will win your Tournaments and net you ...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The all new LIVETARGET Unrigged 3.3 Inch Sunfish is finally here and preys upon the bond between Sunfish and Bass with Sunfish being the...

Features: Atlas Mr. Trout Sugar Cured Salmon Eggs are soft center salmon roe trout bait. Atlas's most popular salmon egg. Top-quality eggs put thr...

Features: The Luhr-Jensen Rattling Kwikfish K15 are 5 inch diving plug lures designed for salmon, steelhead, and lake trout. Aggressive action for...

Hover Stroll Your Way to Suspended Giants! The Missile Baits Spunk Shad Ultimate Hover Strolling Combo is a custom-curated kit by the Discount Tack...

Features: The Lunkerhunt Natural Skirted Swim Jig is a 3/8 ounce swim jig. Uses Lunkerhunt's Living Skin Technology on the head and premium silicon...

Features: The SPRO Fat Papa Walker is a 5.1 inch, 7/8 ounce topwater walking bait designed by SPRO Pro Staffer Russ Lane. Enlarged belly section t...

Underspin Jigheads The VMC Spin Jig come equipped with a premium VMC hook made from high carbon steel with a forged shank and a needle point. The j...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...