Fishing Baits & Lures

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Froggin' Box, specially curated to bring y...

Features: The P-Line Trout Egg Kit is an assortment of hard plastic beads for trout, salmon, and steelhead fishing. Beads are designed to imitate f...

Features: The Maxima Fluorocarbon Leader Wheel is a handy pocket-size spool of premium German fluorocarbon leader material. Unique fluorocarbon po...

Features: Preformed nuggets are easy to rig with little or no mess. Natural colors offer eye-catching underwater visibility. PowerBait Trout Nugge...

Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...

Features: The Daiwa Prorex Bessie is a new 6 1/2 inch Topwater Prop Bait designed for catching big Muskies. Featuring rugged construction and extr...

Features: The Picasso Original Bait Ball is a umbrella rig specifically designed for targeting suspended fish when rigged with larger size swimbait...

Features: The Rebel Soft Plastic Pond & Creek Kit is perfect for both beginners and seasoned anglers, offering a convenient, ready-to-fish set ...

Features: The Hardcore Minnow Flat 110F/130F are a series of floating, shallow-diving hard jerkbaits. Flat-sided body and magnetic weight transfer ...

Features: Berkley PowerBait Chroma-Glow Crappie Nibbles are crappie/panfish bait bits that glow-in-the-dark. Soft, yet long-lasting, petite, pref...

Features: The Lucky Craft Silent Fat BDS2 Squarebill Crankbait is a 2.5 inch (62 mm) Shallow-Diving Squarebill Floating Crankbait with an impeccabl...

Features: The Storabo 68 Popper is a topwater bait designed to entice bass with a realistic "pop" and subtle movement, perfect for drawing strikes ...

Features: The Storm WildEye Live Minnow Soft Swimbait is a 3 pack of minnow-imitating soft body paddle tail swimbaits. Designed to be super realist...

Features: Hideup Hu-Minnow 111SP Jerkbait delivers intense vibrations, making it perfect for tough conditions like strong winds, murky water, and ...

Features: The Picasso Bait Ball Finesse is a versatile umbrella rig suitable for targeting suspended fish and as an alternative to traditional spin...

Features: The Bandit Suspending Minnow is a walleye-tuned lure with a weighting system to let it suspend in the water column when not moving. When...

Features: The Rapala Scatter Rap Countdown 07 is a 2 3/4 inch, 1/4 ounce balsa wood minnow lure. Sinks at a steady rate (1 foot per second in fres...

Features: The Smithwick Suspending Super Rogue Jr. is a 4.125 inch suspending jerkbait/trolling hard minnow. Cast far and offers unmatched durabili...

Features: The all new Bass Mafia Shot Caller Shallow Jerkbait is the Ultimate Tool for anglers who demand Precision and Performance in a sleek pac...

Features: The HIDEUP Stagger Original 3.5 Inch Soft Plastic Swimbait is often touted as "The Original Snaggles Swimbait" utilizing its effective d...

Features: The Booyah Counter Strike Double Willow 1/2 oz Spinnerbait is a part of the "Counter Strike" Family of Spinnerbaits and aims to turn the...

Features: Gamakatsu Red Offset EWG Superline Worm Hook is a high carbon heavy-wire hook designed to fish braided line in heavy cover. Built for se...

Features: The all new Luhr-Jensen 3.5 is a must have for any of your Trout, Kokanee and even Walleye needs with its Maximum Thump and robust design...

Underspin Jigheads The VMC Spin Jig come equipped with a premium VMC hook made from high carbon steel with a forged shank and a needle point. The j...

Features: The Lunkerhunt Mini Swimmer Paddle Tail Swimbait is a Finesse Sized Swimbait Option for Anglers hunting down extra finicky fish! Constru...

Features: The LiveTarget Live Craw Finesse Bait is ideal for targeting Bass, Walleye, Pike, and other freshwater fish! Accurately mimics injured c...

Features: The all new Berkley PowerBait 3.25 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design ...

Tube enthusiast? Well, then be sure to check out the Lazer TroKar Tube Jig Head, a real must-have for any tube-favoring fisherperson. With a bulbou...

Features: The Hardcore Vibe 75S is a 3 inch, 3/4 ounce sinking lipless crankbait with multiple rattles. Tight wiggle swimming action that is deadly...

Features: Blue Fox Strobe Tear Drop Spoon Kit contains spoon lures great for casting or trolling. The fluttering action on the drop and the flash ...

Features: Gamakatsu's G-Stinger is the ultimate utility stinger hook designed for adding an additional point to any lure that fish may be short st...

Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...

Features: The Strike King Homing Minnow 2.5 Inch is a paddle tail swimbait designed to stay in the strike zone longer, attracting bass with lifeli...

Features: The Lunkerhunt Yappa Bug is a 3 inch, 1/2 ounce hollow body lure. Special flared lip that creates additional fish-attracting commotion an...