Fishing Baits & Lures

Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...

Features: The all new Lunkerhunt 3 Inch Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience!...

Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The Lunkerhunt Compact 2 Inch Poppin' Frog is a Hollow Body Frog that aims to save Anglers the Hassle of Modifying Traditional Frogs by ...

Features: The all new Luhr-Jensen 3.5 is a must have for any of your Trout, Kokanee and even Walleye needs with its Maximum Thump and robust design...

Features: The all new Missile Baits Hover Missile Jighead aims to destroy the waters with its unique design and apt ability in the increasingly po...

Features: The all new Mustad Alpha-Point Inline Infiltrator Swim Hooks are a brand new take on a tried and true hook design featuring Mustad's all ...

Features: Berkley PowerBait Trout Bait is moldable and easy to use. Floating formula enhances dispersion of scent and flavor Trout crave this bai...

Features: The Rapala Slab Rap SLR06 is a 2 1/2 inch, 3/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...

Features: The all new Lunkerhunt HIVE Micro Typhon is a Solid Body Tube Bait that gives anglers a Miniscule Profile with Crazy Action! Constructed...

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: A premium glide bait designed in collaboration with pro angler Steve Kennedy, built to deliver unmatched performance with a smooth, lifel...

Features: The Arbogast Hula Popper 2.0 4-Piece Variety Pack is a set of all four colors variants of the Arbogast Hula Popper 2.0 topwater popper, a...

Features: The Jackall Rerange 110 Jerkbait is a 4 1/3 inch jerkbait. Demonstrates an impressive twitch-driven action. Engineered with a special 'T...

Features: The Storm WildEye Live Crappie Soft Swimbait is a 3 pack of crappie-imitating soft body swimbaits. Designed to be super realistic. Incre...

Features: The all new Berkley Gulp! Alive! Stonefly is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait...

Features: Mikey Jr. Multi-Joint Wakebait is a 3 4/5-inch, 5/8 ounce multi-jointed wakebait. Three-section bait with three extra sharp hooks and imp...

Features: The SPRO Wameku Shad 70 is a 2 3/4 inch, 3/4 ounce lipless crankbait designed by Bassmaster Elite Series angler Shinichi Fukae. Extremel...

Features: The Picasso Original Bait Ball is a umbrella rig specifically designed for targeting suspended fish when rigged with larger size swimbait...

Features: Luhr-Jensen Kwikfish Stretchy Thread is bait tying thread. Designed for salmon, steelhead, and lake trout lures. Holds sardine, herring, ...

Features: The War Eagle 1/2 oz Painted Head Nickel Frame Double Willow Spinnerbait is a Legend in the Spinnerbait Community when it comes to fishi...

Features: The all new Mr. Crappie Sausage Head Spin Jig Pre-Rigged W/Slabalicious is a great new combo from the pros at Mr. Crappie combining two o...

Features: The Shredder is a 2.5" finesse soft plastic hair jig designed for versatile applications, perfect for enticing bass even in tough conditi...

Features: The all new Bill Lewis Hammer-Trap 3 Inch Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-...

Features: The Gilling Neo 160 is a carefully developed lure designed for lifelike swimming action, floating posture, and multiple presentation styl...