Fishing Baits & Lures

Features: The SPRO Flutter Tail Shrimp is a 3 inch, lifelike, soft plastic shrimp-imitating bait. The Flutter Tail Shrimp features a signature flu...

Features: The Bassmaster Classic Winning Northland Tackle Smeltinator Jighead just got better, the Underspin model is a premium minnow head design...

Features: The all new Strike King Evader 70 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...

Features: The all new Berkley Gulp! Alive! Tadpole is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait ...

Features: The all new SPRO McDart 110 Jerkbait is a Fresh Take from the Pro's at SPRO that gives you a much more aggressive Darting Action than tra...

See our other listings for these options:  Style Length Weight Floating 8" (20 cm) 4.4 oz. (124 g) Slow Sink 8" (20 cm) 4.8 oz. (136 g) Fa...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: Complete Crappie Fishing Kit - Includes 52 premium pieces designed for targeting crappie and other panfish, offering a versatile selectio...

Features: The Zoom Lizard 6 Inch Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifel...

Features: The Geecrack Gilling Twister 75 High Float Swimbait is meticulously crafted to mimic a small Bluegill, a favorite prey of bass, offering...

Features: The Luhr-Jensen Bolo Flex-i-Troll is a lake trolling rig featuring Luhr-Jensen's unique Bolo blade design. Bolo shape consists of two ove...

Features: The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The BnR Tackle Soft Bead Great Lakes Pro Pack contains all the soft beads you need to effectively target steelhead around the Great Lakes...

Features: Strike King's all new Gravel Dawg 8 is a medium-diving crankbait designed by pros Todd Castledine and Kevin VanDam, offering a wide wobb...

Features: The Strike King KVD Elite 200 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed to hit...

Features: The all new Gamakatsu Horizon Head Nano Alpha Jighead is here to take your Hover Strolling techniques to the next level! Coated with Gam...

Features: The Rapala Jigging Shadow Rap 07 follows in the footsteps of the Legendary Jigging Rap and brings you the angler a more subtle approach ...

Features: The all new Rebel Cata Crawler Soft Plastic Caterpillar is finally here and is ready to give you the Micro Worm/Stickbait Presentation y...

Features: The Lunkerhunt Spicy Revealer Tubes are a must have for any Tackle Box as they put Simply can't NOT get bit year round! Constructed from ...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 4 to 7 feet lure designed for maximum pe...

Features: The all new Berkley 3.3 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: The Strike King Final Copy Swimbait is a versatile, high-performing lure designed for lifelike action and consistent strikes in a variety...

Features: The Owner 4156 Stick Bait Shaky Head are a pack of jig heads designed with a hook keeper for rigging up a Shaky Head worm rig. The 4156 S...

Features: The Booyah Blade Double Colorado 3/8 oz Spinnerbaits are part of the Legendary "Booyah Blade" Family of Spinnerbaits and showcase their ...

Features: The Owner Jungle Trailer Hook boosts hookup confidence on spinnerbaits, buzzbaits, chatterbaits, and swim jigs, making it ideal for large...

Features: The Storm Original Deep Wiggle Wart is a 2 inch (7/16 oz) deep diving crankbait--and when we say deep diving, we mean 10 to 20 feet deep!...

Features: The War Eagle 3/8 oz Buzztoad Skirtless Frog Buzzbait takes the ever popular War Eagle Buzzbait and improves upon it by adding a Soft Pl...

Features: The X Zone GBO is an innovative dice-style soft bait developed over two years, designed to excel when fish are pressured or finicky, deli...

Features: The Jackall Riser Bait 012R Topwater Lure is a super unique Topwater Lures that drives your local water crazy and gets bit all day long!...

Features: The Eagle Claw Trokar TK2R Long Shank Octopus Hook is a premium long shank octopus hook in several size/finish combinations in standard a...

Features: The Picasso Bait Ball Pulse is a collaboration with professional guide Lonnie Cochran, designed to replicate the behavior of tightly bun...