Fishing Baits & Lures

Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...

Features: The Fish Head V3 Balance Force Swimbait Jighead is a swimbait jig head designed for both vertical jigging and traditional swimbait retri...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: The Savage Gear 3D Jointed Glide Swimmer Hard Body Swimbait was designed to have the most natural gliding action of any bait in this cat...

Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling.  It dive...

Features: The all new Berkley Fusion19 EWG Treble Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...

Features: The Northland Tackle Mimic Minnow Shad is a game changer for highly pressured water that need something new and refreshing to attract at...

Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...

Features: The Lazer TroKar Weedless Tungsten Pro-V Finesse Jighead is a one of the newest offerings in the ever-growing category of mushroom-style...

Features: BnR Tackle 14mm Soft Beads are incredibly effective steelhead soft baits that imitate fish eggs drifting down a stream. Soft consistency...

Features: The Cotton Cordell Suspending Wally Diver adds a new wrinkle to your Walleye arsenal--suspending on the pause. Same classic slender prof...

Features: The Lunkerhunt Fillet is a 3 inch lipless crankbait. Designed to catch a wide range of gamefish, including bass, walleye, trout, pike an...

Features: The Booyah Counter Strike Double Willow 3/8 oz Spinnerbait is a part of the "Counter Strike" Family of Spinnerbaits and aims to turn the...

Features: The all new Lunkerhunt HIVE Micro Typhon is a Solid Body Tube Bait that gives anglers a Miniscule Profile with Crazy Action! Constructed...

Features: The all new Booyah Flash Point Jerkbait is a unique take on a Forward Facing Sonar focused Minnow that aims to increase quality of Sonar ...

Features: The Rapala Slab Rap SLR06 is a 2 1/2 inch, 3/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...

Features: The Rapala RipStop® Deep 12 is a 4 3/4 inch, 9/16 ounce deep diving (up to 8 feet) jerkbait. Hard plastic boot tail that imparts a uniqu...

Features: The Northland Tackle Gum-Drop Floater Jighead is a versatile bait designed for floating live bait over various types of underwater terra...

Features: The all new Berkley Fusion19 Swing Head Jighead is purpose built for anglers of any skill level to have unrivaled success and fun on the ...

Features: The all new Lunkerhunt HIVE Versa Strider is an Arachnid Style Soft Plastic that creates Crazy yet Subtle Vibrations through its Creepil...

Features: The Yo-Zuri Crystal 3D Minnow 110mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Pure Anise Oil has been a standard item in anglers arsenal for many years. Pharmacy grade pure Anise is a great item to add to any bait brine or...

Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The Mustad 3565 DuraSteel O'Shaughnessy Treble Hook 2X Strong is a heavy-duty DuraSteel coated O'Shaughnessy bend treble hook. Needlepoi...

Features: The Gambler Buzz'n Cane Toad is a 4 1/4 inch soft plastic frog. No-flip body design to keep your toad running straight back to the boat e...

Features: The Booyah Blade Single Colorado 1/4 oz Spinnerbaits are part of the Legendary "Booyah Blade" Family of Spinnerbaits and showcase their ...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The HIDEUP Stagger Wide Type Paddle Tail Swimbait is a Unique Take on Swimbaits that focuses less on Action and more on Water Displaceme...

Features: The VMC Hard Ball Jig Kit is a pack of 10 or 25 different Hard Ball Jig Heads in assorted colors. Choose the size/weight that you need. ...

Features: The Luhr-Jensen 2 1/2 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, ...

Features: The Northland Tackle Eye-Candy Grub is a modern twist on the classic grub styled soft plastic bait! Designed with a Double Curl Tail for ...

Features: The all new Picasso Lures Titanium Pro Tandem Thunder Willow 3/8 oz Spinnerbait is an American Made product crafted from the highest qua...

Features: The Manitoba Mullet is a predator-focused bait designed to entice Trout, Pike, and Muskies with lifelike movement and irresistible action...