Fishing Baits & Lures

Features: The Strike King Tour Grade Ned Jig Head is a flat-bottom Ned rig jighead. Designed to be paired with your favorite soft plastic Ned rig ...

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Features: The SPRO Hunter 65 MD is a 2 1/2 inch, 1/2 ounce medium diving crankbait. Dives 9 to 12 feet with an erratic hunting action. Loud knocki...

Discount Tackle worked together with pro's and Z-Man to create the ultimate Z-Man Largemouth Bass Essentials Kit.  This Kit includes the most popul...

Features: The TR58 KVD Elite Round Bend Treble is your classic round bend treble hook, specially designed to hold on tight once the fish is hooked...

Features: Gamakatsu's Siwash Hook is a must-have replacement hook for your favorite spinner, spoon, or plug. The open eye makes for fast and easy ...

Features: The Lunkerhunt Combat Frog is a 2 1/2 inch, 3/4 ounce hollow body topwater frog designed to be fished in the heaviest cover you can find...

Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...

Features: The Rebel Value Minnow Shallow Jerkbait is a shallow diving jerkbait. Perfect for small waters, streams, ponds, and shallow water. Catch...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Panther Martin Superior Frog is Panther Martin's topwater frog, with lifelike kicking legs and 3D eyes to draw out the devastating st...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Froggin' Box, specially curated to bring y...

Features: The all new Bass Mafia Big Larry Spoon is a unique new take on what a Spoon can do especially when fishing for Bass! Manufactured and En...

Features: The Hardcore Crank 65F 2+ is a 2 5/8 inch, 1/2 ounce shallot to medium diving crankbait that runs between 2 and 7 feet. High-frequency ac...

Features: The Northland Tackle Reed-Runner Hollow Body Popping Frog is a versatile topwater lure designed to pop around cover, enticing monster st...

Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...

Features: The all new Rebel Creek Craw Soft Plastic Crawfish is finally here and is ready to give you the Micro Crafish Presentation you need to c...

Features: The all new Berkley PowerBait 3.25 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design ...

Features: Strike King Whisker Sticker Hooks are catfish bait hooks. Dual barbs help bait chunks stay on the hook. Strong wire suitable for big cat...

A blend of herring oil and pollock oil, Pro-Cure Chartreuse Glow UV Baitfish Oil will turn your baitfish chartreuse. It’s not only been really hot ...

Features: The P-Line Hex Bar Jig is a slender hexagonal chrome saltwater jig. ld yet reliable saltwater fishing technique for ling cod and other bo...

Features: The Missile Baits Soft Plastic Craw Father is 3 1/2 inches with cupped claws that give an extra thump. Compact and delivers lots of claw...

Features: The Rebel Hellgrammite Sinking Ultralight Crankbait is a 1 3/4 inch sinking, ultralight hellgrammite imitating crankbait. Life-like body...

Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...

Features: The SPRO Power Offset Wide Gap Hooks were custom built to provide anglers with maximum penetration power in a sleek and strong package f...

Features: The Lunkerhunt Finesse Craw is a 3 inch soft plastic craw specifically designed for Ned rigging and other finesse soft plastic presentat...

Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...

Features: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...

Features: The all new LIVETARGET Ultimate Frog 2.5 Inch Diver Bait is here and ready to fight Big Bass down deep with a presentation they are used...

Features: The all new Lunkerhunt 3 Inch Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience!...