Fishing Baits & Lures

Features: The Northland Tackle Elite Series MVP Jighead lives up to its name as a versatile option for both live bait and soft plastics! Designed ...

Features: The strong KVD Elite Round Bend Treble Hook is a standard round bend treble designed to hold on tight once the fish is hooked. Opti-Angl...

Features: The Missile Baits Twin Turbo Twin Tail is a 3 1/3 inch soft plastic grub bait. This versatile grub bait has tapered twin tails with stiff...

Features: The all new Rebel Creek Creature Soft Plastic Creature Bait is finally here and is ready to give you the Micro Creature Bait Presentatio...

Features: The all new Bucca Weedless Baby Bull Shad Jointed Swimbait is here to change the way you fish around heavy vegetation all year long! With...

Features: Gamakatsu Aberdeen Hook Bronze is designed with a long shank on a light wire bait hook. Gamakatsu's unique brand of surgical sharpness a...

Features: The Spearpoint Heavy EWG Wide Gap Hook is a rugged EWG Hook that combines heavy gauge wire with Spearpoint's patented VGrip Technology. V...

Features: The all new Mustad Alpha-Grip Inline Finesse Hooks are a brand new take on a tried and true hook design featuring 2 new Mustad Technologi...

Features: The Booyah Counter Strike Tandem Colorado Willow 3/8 oz Spinnerbait is a part of the "Counter Strike" Family of Spinnerbaits and aims to...

Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...

Features: The Lunkerhunt Prop Series Combo is a 3-piece assortment of Lunkerhunt's ICAST award-winning Prop Series hollow body topwater prop lures...

Features: The Nichols Ben Parker Super Magnum Flutter Spoon is a massive 9 inch, 4 1/2 ounce flutter spoon designed for helping you catch the bass...

Features: The Northland Tackle Gum-Drop Floater Jighead is a versatile bait designed for floating live bait over various types of underwater terra...

Features: The Rapala Shad Dancer SDD05 Crankbait is a 2 inch, 1/4 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Dancer ...

Features: The Norman Speed-N Jr. Crankbait is the perfect Coldwater Crankbait designed to get bit when the fish are hesitant to go for a bite! Con...

Features: Versatile jigging spoon designed to attract perch, walleye, trout, bass, and pike with lifelike action and sound, effective in both ice a...

Features: Gamakatsu Deep Throat Wide Gap Worm Hook has a very long point and a wide gap creating a deeper throat or retention area. Offset has a m...

Features: The all new Bass Mafia Shot Caller Shallow Jerkbait is the Ultimate Tool for anglers who demand Precision and Performance in a sleek pac...

Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The Lunker Hunt Pre-Rigged Finesse Swimbait is a 3 inch ribbed-body soft plastic paddle tail swimbait pre-rigged on a 1/4 ounce mushroom...

Features: The Lunkerhunt Prop Turtle is a 3 1/2 inch, 1/2 ounce hollow body topwater reptile. Two propeller feet that can glide over cover, slide b...

Features: The Picasso Smart Mouth Gamakatsu Jig Heads excel in both fresh and saltwater, offering versatile hook sizes from 1/16oz to 3/8oz for a w...

Features: The Lake & Stream Trout Kit is the ultimate beginner kit for trout fishing. Contains all the basic lures and terminal tackle you nee...

Features: The all new Strike King 10XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does...

Features: The Jackall Riser Bait 012R Topwater Lure is a super unique Topwater Lures that drives your local water crazy and gets bit all day long!...

Features: The all new Lunkerhunt 2.5 Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience! Fu...

Features: The Rebel Micro Crickhopper Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Crickhopper Line of Rebel Baits design...

Features: The Luhr-Jensen 2 1/4 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, ...

Features: The War Eagle Pro Football Jig was designed in conjunction with the War Eagle Pro Staff to give anglers the best tool for hitting structu...

Features: The Northland Tackle Tungsten Flat-Fry Fly is a specialized panfish jig designed to imitate small fish, ideal for Perch, Bluegill, and Cr...

Features: The all new Great Lakes Finesse Drop Worm when put head to head with other similar worms, comes out on top in terms of action and effect...

Features: The Nichols Pulsator Metal Flake Double Willow Spinnerbait is a premium, American-made bass fishing wire spinnerbait. Patented tapered b...