Fishing Baits & Lures

Features: The Lunkerhunt Finesse Swimbait is 3 inch soft plastic paddle tail swimbait with a ribbed body. Minnow baitfish profile with a swimming ...

Features: The Strike King Tour Grade Heavy Cover Colorado Willow Spinnerbait is here and ready to take on the nastiest of conditions all while slay...

Features: The Owner Jungle Flipping HD Hook is a rugged flipping hook made with even thicker wire for fearlessly hooking up with big fish using hea...

Features: The Strike King Mr. Crappie Lightning Shad are the product of Strike King's collaboration with Wally Marshall that produces a bait that ...

Features: The all new Mustad Alpha-Point Inline Assault Heavy Hooks are a brand new take on a tried and true hook design featuring Mustad's all new...

Features: The VMC Hover Jig Kits feature a curated selection of the new VMC Hover Jig's, a new type of Jig from the Pro's at VMC that offers a uni...

Features: BnR Tackle 16mm Soft Beads are incredibly effective steelhead soft baits that imitate fish eggs drifting down a stream. Soft consistency...

Features: The Strike King Spotlight Split Minnow is a 4 Inch hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving...

The P-Line 'Sassin jig is the latest jigging minnow introduction into the P-Line family of lead jigs. What makes the 'Sassin unique is the cupped d...

Features: The all new Strike King Evader 70 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...

Features: The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat o...

Features: Mikey Jr. Multi-Joint Wakebait is a 3 4/5-inch, 5/8 ounce multi-jointed wakebait. Three-section bait with three extra sharp hooks and imp...

Features: The Gamakatsu Worm Superline EWG with Ring matches the premium Superline EWG with a solid ring that lets your bait swing freely. The Supe...

Features: The G-Ratt Baits Soft Poppa Pete Glide Bait is a high-performance Soft Swimbait designed to trigger aggressive strikes by mimicking fast...

Features: The Lunkerhunt Lunker Blade is an innovative bait designed to be Fished in Open Water or Ice Fishing Applications depending on how you pr...

This is a collection of the legendary Pro-Cure Super Gel Top Scents for Coldwater Fish, like Salmon, Trout and Steelhead. The Salmon and Coldwater...

Features: The Frog Factory Baby Ribbit Frog 3.25 Inch is based on the iconic Stanley Ribbit Frog, offering the same proven performance and formula...

Features: The Bandit Walleye Deep Glow Trolling Plug is a 4 3/4 inch, glow-in-the-dark walleye hard minnow trolling lure. Trolls down to 27 feet; ...

Features: The all new Lunkerhunt HIVE NED Drone is a Simple Design that is executed perfectly which results in an irresistibly Bitable bait Big Fi...

Features: The all new Strike King 10XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does...

Features: The Berkley® Choppo is a user-friendly topwater lure designed to create explosive surface action for anglers of all skill levels, now ava...

Features: The SPRO Speed Demon 55 is a new crankbait with a wide circuit-board lip. The Speed Demon will dive between 3 to 5 feet deep on retrieve....

Features: The all new SPRO Cover Jumper 3/8 oz Bladed Jig looks at mean as it behaves bullying big bass with every cast! Constructed from the fine...

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strike...

Features: The Rapala Balsa Xtreme BX Minnow 07 Shallow Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 2 3/...

Features: The Northland Tackle Elite Series MVP Jighead lives up to its name as a versatile option for both live bait and soft plastics! Designed ...

Features: The Luhr-Jensen Kokanee Jeweled Bead Lake Troll is a 28 inch, 4 blade lake trolling rig for kokanee and trout. Simulates a school of min...

Features: The all new Great Lakes Finesse Drop Worm when put head to head with other similar worms, comes out on top in terms of action and effect...

Features: The all-new Gary Yamamoto 3.5 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in ...

Features: The G-Ratt Baits Poppa Pete OG Glide Baits are the biggest member of the well established "Pete" family of Glide Baits from G-Ratt! With ...

Features: The Missile Baits Nedball Jighead is the solution for anglers looking for a simple and efficient head design that locks fish onto the hoo...

Features: The Lunkerhunt Leech is a soft plastic leech with an anatomically correct body shape. 3 inch version is designed to imitate a leech re-ac...

Features: The Owner 4156 Stick Bait Shaky Head are a pack of jig heads designed with a hook keeper for rigging up a Shaky Head worm rig. The 4156 S...

Features: The Lunkerhunt Sushi 110S Jerkbait is a 4 1/3 inch, 1/2 ounce hard body jerkbait. Weighted and designed to dive 4 to 6 feet deep and sus...

Features: The G-Ratt Baits Thin Swim 3 Inch Soft Plastic Baitfish is a fascinating addition to the G-Ratt lineup ready catch you some monsters! Th...