Fishing Baits & Lures

Features: The all new Great Lakes finesse Hover Minnow is a Jig Trailer designed to behave like a jerkbait with spiraling and darting actions that...

Features: The Northland Tackle Reed-Runner Hollow Body Walking Frog is a versatile topwater lure designed to walk around cover, enticing monster st...

Features: The all-new Gary Yamamoto 4 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in va...

Features: The Berkley PowerBait MaxScent Flatnose Jerk Shad is a 5 inch soft plastic minnow-shaped bait that can be used as a jerkbait or a drop s...

Features: The Arbogast Jitterbug Clicker Wakebait is just like the Original Jitterbug but with a clicker attached. Double-cupped lipped that prod...

Features: The Eagle Claw Trokar TK949P 3X Strong Wide Gap Treble Hook is a pack of 6 wide-gap treble hooks. The extra-wide gap allows hooking and h...

Features: The Luhr-Jensen Model T Ford Fender is a 15 inch lake trolling rig with one size 8 top blade, one size 9 bottom blade, and a trolling rud...

Features: The Bandit Suspending Minnow is a walleye-tuned lure with a weighting system to let it suspend in the water column when not moving. When...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The Booyah Blade Double Colorado 3/8 oz Spinnerbaits are part of the Legendary "Booyah Blade" Family of Spinnerbaits and showcase their ...

Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...

Features: The all new Lunkerhunt 3 Inch Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience!...

Features: Berkley Drop Shot hooks were designed for suspended dropshot soft plastic presentations but can also be used for small live baits. Needl...

Features: Blue Fox Super Duper Lure Kit consists of 3 u-shaped, swimming spoon lures that work well for casting or trolling. U-shaped design catch...

Features: The VMC Neko Kit is 19-piece starter kit designed to furnish anglers with everything they need to throw Neko rigged soft baits for bass....

Features: The Bill Lewis Sinking Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance! Designe...

Features: The all new Rebel Creek Creature Soft Plastic Creature Bait is finally here and is ready to give you the Micro Creature Bait Presentatio...

Features: The Lazer TroKar TK100 Heavy Duty Worm Hook is a heavy-duty round bend hook perfect for rigging worms and soft plastics. TroKar's Surgic...

Features: The War Eagle 1/2 oz Painted Head Nickel Frame Double Willow Spinnerbait is a Legend in the Spinnerbait Community when it comes to fishi...

Features: Berkley Sparkle Power Eggs Floating Magnum eggs are made with a longer-profile floating formula. Can be fished in currents or lakes. Spa...

Features: The Lunkerhunt Lunker Blade is an innovative bait designed to be Fished in Open Water or Ice Fishing Applications depending on how you pr...

Features: The VMC 7199 Octopus Bait Hooks Nickel is an offset bait hook with a turned-up eye. Features offset design with turned up eye, minimal co...

Features: The all new Berkley PowerBait 4 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Lunker Hunt Pre-Rigged Finesse Swimbait is a 3 inch ribbed-body soft plastic paddle tail swimbait pre-rigged on a 1/4 ounce mushroom...

Features: The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat o...

Features: Luhr-Jensen Trout Snubbers are exactly what they sound like: rubber snubber cords for kokanee and trout fishing. Prevents fish with soft ...

Features: The Gamakatsu G-Finesse Stinger hook is a versatile hook most often used for Neko rigging. Constructed with Gamakatsu's G-Finesse Tournam...

Features: The Norman Speed-N Crankbait is the perfect Coldwater Crankbait designed to get bit when the fish are hesitant to go for a bite! Constru...

Features: The all new X-Zone Scented Stealth Minnow is a minnow like no other that's size, scent, and stealth set it apart! Infused with real minno...

Features: The Strike King KVD Mega Dawg was designed with input from the legendary Kevin VanDam to create a tournament-grade oversized topwater wa...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The SPRO Madeye Shad 55 Jointed Crankbait is a 55mm, 3/8 oz jointed crankbait intended to mimic a swimming shad. When you cast and retri...

Features: The all new Strike King 7.5 Inch KVD Zeus Worm is a long, large-bodied worm designed to attract Monster Bass with each cast! Thanks to t...

Features: The Rapala Balsa Xtreme BX Minnow 10 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 4-inc...

Features: The Strike King Tour Grade Spin Head Underspin Jig is the premium choice when fishing an underspin. Fish-shaped head and Raz-R-Blade Wil...