Fishing Baits & Lures

Features: The VMC Wacky Rig Kit is 19-piece starter kit designed to furnish anglers with everything they need to throw Wacky rigged soft baits for ...

Features: The all new Z-Man Line Through Replacement Hooks are replacement hooks designed for the LT Series of Z-Man Baits! Constructed from Heavy ...

Features: The all new Rapala Gold Miner 30 Trolling Plug takes Diving Deep to a whole new level to amp up your trolling game this season! Construct...

Features: The Nichols Lures Pulsator Gold Rush Series Double Willow Spinnerbaits are high-performance Spinnerbaits designed to trigger aggressive s...

Features: The Eagle Claw Trokar TK97 Wacky Worm Hook is a premium wacky rig worm hook. The TK97 Hook is made from heavy gauge wire and has a wide g...

Features: The Eagle Claw Trokar TK934P 3X Strong Round Bend Treble Hook is a round bend treble hook with platinum black plating and the famous Trok...

Features: Gantarel Hard Body Swimbait is a 6 1/4 inch hard body swimbait. Two joints that create a life-like S-shaped movement, a swiveling line-t...

Features: The Picasso Rhino Ned provide a unique and innovative stand up presentation for your plastics making them perfect for finesse techniques ...

Features: The all new LIVETARGET 3 Inch Freestyle Frog 2.0 is a fresh new take on the OG Freestyle Frog whose goal is to help you reach those seem...

Features: The G-Ratt Baits Con Frog is a top-of-the-line frog style fishing lure! Revolutionary hardnose design allows frog to navigate heaviest o...

Features: The Evergreen International CR-13 is a 2 3/4 inch, 3/4 ounce deep-diving crankbait.  Natural high-pitch rolling and vivid wobbling actio...

Features: Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material. Extreme s...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions....

Features: The all new SPRO McDart 110 Jerkbait is a Fresh Take from the Pro's at SPRO that gives you a much more aggressive Darting Action than tra...

Features: The Berkley PowerBait Trout Dip is a unique attractant "dipping" system that gets you bites! Enhances the scent/release to attract more ...

Features: The Nichols Lures Pulsator Mother Lode Series Colorado Willow Spinnerbait is a high-performance Spinnerbait designed for anglers seeking ...

Features: The all new Great Lakes Finesse 3.25 Inch Hover Minnow is a Jig Trailer designed to behave like a jerkbait with spiraling and darting ac...

Features: The all new VMC Redline Series Colorado Willow 1/2 oz Spinnerbait is Precision Engineered to deliver optimal Power, Strength, And Hook-U...

Features: The all new Booyah Covert Series Double Colorado 3/8 oz Spinnerbaits are engineered from the ground up by Booyah in conjunction with Bas...

Features: The Lazer TroKar Swim Blade is an underspin that combines the strength and heft of the TK170 Magnum Weighted Swimbait Hook with the flas...

Features: The Northland Tackle Baitfish Spinner Harness is a precision engineered harness designed for high level Walleye fishing! Incorporates dur...

Features: The Dobyns D-Swim Heavy Hook Swimbait Head w/Weedguard is a robust Swimbait Jighead that is designed to thrive in the nastiest of situat...

Features: The Berkley Lab Series Finesse Worm is a 6 Inch Worm that has been crafted to stimulate the 4 Main Bass Feeding Stimuli of Color, Action...

Features: The VMC RedLine Series Wacky Neko Hooks are new, high-performance hooks designed for Wacky Neko Rigging and made with VMC's RedLine Techn...

Features: Flashing trolling attractor designed for salmon and other predators, delivering a powerful thumping rotation that activates even at very ...

Features: The all new Lunkerhunt 3 Inch Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience!...

Features: Strike King Mr. Crappie Bulk Sausage Jigheads are lead panfish jig with a unique sausage-shaped head! Head design allows it to swim in p...

Features: The SPRO Kick Back Trailers are the Ultimate Jig Trailers that will allow you to Kick Back and watch the fish come in with almost every c...

Features: The Yo-Zuri Crystal 3D Minnow 90mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an ...

Features: Ultra-lifelike pre-rigged crawfish bait designed to mimic natural movement and trigger strikes from craw-hungry bass right out of the pac...

Features: The Megabass Gabarin Frog is a hollow-body topwater frog designed to target big bass hiding in small pockets and tight cover, delivering ...

Features: The Rapala Scatter Rap Crank 2 inch is a medium diving crankbait that weighs 5/16 ounce and dives between 6 and 8 feet. Features a balsa ...

Features: The all new NetBait BaitFuel HexTek 4 Inch Eko Shad is finally here and is ready to take your Soft Plastic Swimbait game to new depths w...

Features: The Heddon Chug'n Spook Jr. brings Big Surface Action in a tiny package that fish of all sizes cant resist! Chug'n Spook takes heavy ins...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions....

Features: The Berkley Dime Size 10 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...

Features: The Missile Baits Soft Plastic Craw Father is 3 1/2 inches with cupped claws that give an extra thump. Compact and delivers lots of claw...