Fishing Baits & Lures

Features: The Northland Tackle Inner-Tube Jig is a specialized bait designed for use with tube tail grubs, offering a unique presentation to attrac...

Features: The Gambler Eel is a ribbed, soft plastic single tail jig trailer. Ribbed finish and straight tapered tail gives off an amazingly real s...

Features: The Jackall Blast Bone Jr. Swimbait offers a perfect balance of size and action, allowing anglers to downsize their bait's profile witho...

Features: The Lazer TroKar TK105 Big Nasty Offset Worm Hook is specialized for hauling fish out of heavy cover or deep water. TroKar's Surgically ...

Features: The all new Big Bite Baits Scensation Tube introduces a new tube bait built on the foundation of the renowned Tour Tube shape and design!...

Features: The Norman NXS Deep Diving Crankbait is a 2 1/2 inch deep diving crankbait. Dig into the bottom to mimic feeding baitfish or crawdads. D...

Features: Gamakatsu EWG Double Frog Hook is the perfect double hook for all your soft bodied frogs and other hollow topwaters. The angle of the ho...

Features: The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished ...

Features: The Storm ThunderStick MadFlash is a 4 3/8 inch, 1/2 ounce shallow diving jerkbait/trolling minnow. Form and shape are true in design an...

Features: The Arbogast Jitterbug XL is a 4 1/2 inch, 1 1/4 ounce topwater wakebait and the largest member of the classic Jitterbug line-up of surf...

Features: The Gambler Buzz'n Cane Toad is a 4 1/4 inch soft plastic frog. No-flip body design to keep your toad running straight back to the boat e...

Features: The Northland Tackle Reed-Runner Hollow Body Walking Frog is a versatile topwater lure designed to walk around cover, enticing monster st...

Features: The Eagle Claw Trokar TK25P AXS Drop Shot Hook is a new Drop Shot hook with a AXS Drop Shot keeper to let you customize your drop shot a...

Features: The Yamamoto Baits Pro Senko is a classic Gary Yamamoto designed senko with a thicker head area for jig heads, swim jigs and shaky heads...

Features: The Lunkerhunt Yappa Bug is a 3 inch, 1/2 ounce hollow body lure. Special flared lip that creates additional fish-attracting commotion an...

Features: The BKK Monster Circle Drifting Special Hooks are specifically developed for drift fishing targeting massive saltwater species! BKK's sig...

Features: The 13 Fishing Troll Hunter Crankbaits are a series of small, deep to extra deep diving crankbaits with dive depths between 8 and 18 fee...

Features: The Rebel Hellgrammite Sinking Ultralight Crankbait is a 1 3/4 inch sinking, ultralight hellgrammite imitating crankbait. Life-like body...

Features: The all new Gary Yamamoto 5 Inch Senko Bulk Packs are every anglers dream! Senkos but in bulk! Gary Yamamoto's Senko is the original sof...

Features: The all new Strike King 12 Inch KVD Zeus Worm is an extra-long, large-bodied work designed to attract HAWG's with each cast! Thanks to t...

Features: The Big Bite Baits Flying Squirrel is a 5 inch soft plastic creature bait designed by Pro Staff member Jeff Kriet. End sections of the Kr...

Features: The Lazer TroKar Frog Hook is a premium replacement double hook Excellent upgrade or replacement choice for hollow body frogs, mice, and...

Features: The Evergreen International WH-8 (aka the Wild Hunch) is a 2 1/3 inch long, 9/16 oz, deep diving, crawdad-patterned crankbait. An excelle...

Features: The Eagle Claw Trokar TK934P 3X Strong Round Bend Treble Hook is a round bend treble hook with platinum black plating and the famous Trok...

Features: The Owner Double Frog Hook is a frog-style hook that allows you to upgrade or replace the cheap stock frog hooks. Super Needle Points fo...

Features: The all new Picasso Lures Tungsten Ball Jighead is a made from the highest quality materials and components to give you the best chance a...

Features: The all new Gamakatsu Octopus 4X Strong Straight Eye Nano Alpha Hooks revolutionize a tried and true hook design with an all new coating ...

Features: The Missile Baits Twin Turbo Twin Tail is a 3 1/3 inch soft plastic grub bait. This versatile grub bait has tapered twin tails with stiff...

Features: The Eagle Claw Trokar Extreme Live Bait Hook is a premium live bait hook with a welded ring The TK7 has a light wire and is salt water re...

Features: The BKK Trailer Hook is an add-on to your spinnerbait, giving an additional hook to help with short strikes and/or get you another hook ...

Features: The Rattle Rig Drop Zone Tackle Rattle Rig is an innovative take on the Jika rig that enhances the technique with an irresistible audito...

Features: The Geecrack Bugpee Soft Plastic Creature Bait mimics a large insect or crawfish with voracious appendages, offering a truly unique pres...

Features: The Dry Creek Single Tail Money Grubber is a salt impregnated soft plastic grub with a single curl tail. Hand poured and specially desi...

Features: The LiveTarget Hollow Body Sunfish is a great topwater option for big fish like Pike and Largemouth Bass. You can walk and twitch the Hol...

Features: The Rapala J07 Jointed Minnow is a 2 3/4 inch, 1/8 oz balsa wood minnow with a tight, wobbling action. The versatile J07 can be cranked o...

Features: The Keitech Mad Wag is truly a unique 7 inch soft bait offering a ribbed body design and U-shaped tail.  Thick "Bone" tail creates an i...

Features: The Strike King Shadalicious 3.5 Inch Paddletail Swimbait comes in packs of 6. The Shadalicious paddletail can be rigged on a jig head or...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The SPRO Pocket Tail Minnow Paddletail Swimbait is a 3.75 inch pocket tail-paddletail minnow. High-quality Japanese plastic, infused wit...

Features: The Spearpoint Trailer Hook is an upgrade hook that brings the VGrip Technology bend to lures, spinnerbaits and buzzbaits! Spearpoint's V...

Features: The Big Bite Baits Fin Twist Jig Heads are a solid offering from Big Bite sure to help you secure your catch! Designed to be used with e...

Features: The Super Fluke gets a paddle tail to provide a hard-thumping sound to go with a universal baitfish profile. Deadly on a weightless or b...

Features: Gambler Ribbon Tail Worms are large soft plastic worms with a classic ribbon tail design Enticing swimming tail action at any retrieve sp...