Fishing Baits & Lures

Features: The all new Lunkerhunt HIVE Wacky Stick is as Wacky as its name implies and thanks to its Purpose Built Design, it excels with every cas...

Features: The all new Z-Man Shadtron Line Through 6 Inch Fast Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly emb...

Features: This is a spinnerbait featuring a Strike King head, hook and skirt on one arm and a Turtleback and Colorado blade on the other. The Turtl...

Features: The Rapala Jigging Rap W3 Ice Jigs are a 1 1/2 inch, 3/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under har...

Features: The all new Berkley BlowUp Topwater Popper is a versatile 2.75 inch Saltwater Popper designed to produce a Natural Low Tone Bloop that d...

Features: The all new Mustad Alpha-Grip Inline Flipping Hooks are a brand new take on a tried and true hook design featuring 2 new Mustad Technolog...

Features: The all new Mustad Alpha-Point Tak-Offset Hooks are a brand new take on a tried and true hook design featuring Mustad's all new Alpha-Poi...

Pure Anise Oil has been a standard item in anglers arsenal for many years. Pharmacy grade pure Anise is a great item to add to any bait brine or...

Features: The all-new Gary Yamamoto 3 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in va...

Features: The Strike King® 2.5 Inch Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish mov...

Features: The SPRO Rat 25 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent prof...

Features: The Picasso Smart Mouth Gamakatsu Jig Heads excel in both fresh and saltwater, offering versatile hook sizes from 1/16oz to 3/8oz for a w...

Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: Picasso Dummy Heads are designed for fishing heavy cover and ensuring compliance with state regulations, providing a safe and effective a...

Features: The Yo-Zuri 3DB Pencil Popper 4.375 Inch is a unique Walking and Popping Topwater Lure that will give you an advantage on the water! Par...

Features: The Luhr-Jensen Needlefish Spoon is a 2 1/2 inch thin-blade spoon that excels at freshwater trolling. Thin-blade design excels at trolli...

Features: The Nichols Lures Spoon Stinger Hooks are Tethered Twin Decoy Stinger Hooks designed to enhance your Nichols Spoon setup, adding extra ho...

Features: Introducing the cutting edge Bass Mafia Daingerous 7 Inch Swimbait, a collaborative creation with professional angler Chris Zaldain, des...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The all new Geecrack Finesse Cue Bomb takes the Finesse Trend and amps it up a notch with an even more Micro Cue Bomb that is sure to dr...

Features: The Strike King Mr. Crappie Slab Slanger is a 2 1/4 spear tail soft plastic panfish grub. Designed with a ribbed body, it also has a spa...

Features: The all new Bass Mafia Shot Caller Shallow Jerkbait is the Ultimate Tool for anglers who demand Precision and Performance in a sleek pac...

This is a collection of the legendary Pro-Cure Super Gel Top Scents for Coldwater Fish, like Salmon, Trout and Steelhead. The Salmon and Coldwater...

Features: The Missile Baits D Stroyer is a versatile, 6 inch soft plastic bait. Can pitch, flip, attach to a Texas rig or the back of a ChatterBai...

Features: The Bomber Fat Free Shad Guppy Shallow Medium Diving Crankbait is a 2 3/8 inch crankbait. Made for shallow-water fishing, especially in ...

  P-Line CFX Fluorocarbon's refractive index makes it virtually invisible once it enters the water. The most obvious advantage of CFX Fluorocarbon ...

Features: The Owner Jungle Drop Shot Hook is a heavy-duty finesse hook designed for maximum strength and reliable hooking of bass, walleye, trout, ...

Features: The War Eagle 1/2 oz Buzztoad Skirtless Frog Buzzbait takes the ever popular War Eagle Buzzbait and improves upon it by adding a Soft Pl...

Features: The Hardcore Vibe 75S is a 3 inch, 3/4 ounce sinking lipless crankbait with multiple rattles. Tight wiggle swimming action that is deadly...

Features: The Z-Man Mulletron Line Through Fast Sinking 4.5 Inch Swimbait is an innovative Swimbait designed for saltwater gamefish with exception...

Features: The SPRO Power DropShot Hooks were custom built to provide anglers with maximum penetration power in a sleek and strong package for all ...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The all new Booyah Covert Series Tandem Colorado Willow 1/2 oz Spinnerbaits are engineered from the ground up by Booyah in conjunction w...

Features: The Rebel Tadpole Soft Plastic Toad Kit is the perfect way to get started on the Rebel Tadpole Floating tadpole-style Soft Plastic that'...

Features: The Bucca Baby Bull Shad is a downsized, entry-level version of the high-end Triton Mike Bucca Bull Shad shad-profile hard body swimbaits...

Features: The VMC Hard Ball Jig Kit is a pack of 10 or 25 different Hard Ball Jig Heads in assorted colors. Choose the size/weight that you need. ...

Features: The Strike King KVD Gurgle Toad is a 4 inch soft plastic frog that gets its name from its "gurgling" action that attracts a wide variety...

Features: The SPRO Cyclone Prop Jr. is a Topwater Prop Bait. Features a metal prop style tail. Unique shape of the bait also gives it a secondary h...