Fishing Baits & Lures

Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Pink Label Leader is one of the best saltwater fluorocarbon le...

Features: The Lucky Craft Gunfish 117 is a 4.5 Inch Topwater Popper/Walker that blends the two styles together giving an irresistible action big fi...

Features: The all new Mustad Alpha-Point Tak-Offset Hooks are a brand new take on a tried and true hook design featuring Mustad's all new Alpha-Poi...

Features: The all new VMC Redline Series Colorado Willow 3/8 oz Spinnerbait is Precision Engineered to deliver optimal Power, Strength, And Hook-U...

Features: The all new Bucca Weedless Baby Bull Shad Jointed Swimbait is here to change the way you fish around heavy vegetation all year long! With...

Features: The Berkley Flicker Shad Crankbait is a 2 1/4 inch, 1/4 ounce pro-designed deep-diving plug that dives 10 to 12 feet deep. Berkley Flic...

Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...

Features: The Maxima Ultragreen Leader Wheel is a small spool of premium German copolymer monofilament. Soft and limp, yet extremely durable and ab...

Features: BnR Tackle WormKeeper Jigs are lead, ball head jigs with a barbed baitkeeper. Designed for use with both BnR Tackle's Holey Worms and St...

Features: The all new Booyah Covert Finesse Series Double Willow 3/8 oz Spinnerbaits are engineered from the ground up by Booyah in conjunction wi...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The all new Strike King Jointed Structure Head designed in collaboration with Bass Pro Mark Davis aims to tackle the largest of fish with...

Features: The Z-Man Mulletron Line Through Fast Sinking 6 Inch Swimbait is an innovative Swimbait designed for saltwater gamefish with exceptional...

Features: The Spearpoint Fury Flip is a 2X strong hook designed for flipping with the VGrip bend. The Fury Flip is constructed with 2X strong gauge...

Features: The all new Mr. Crappie 1 Inch Jack Knife Jigging Spoon is a versatile spoon designed by Wally Marshall, offering the flexibility to be ...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Senko is the iconic soft-plastic stickbait, loved by anglers for its unmatched versatility and proven ability to catch fish in numer...

Features: The Rapala Skitter Pop 05 is a 2 inch, 3/16 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitter P...

Features: The X-Zone 3 Inch Stealth Invader is THE "do it all" finesse style goby bait! Unique inverted paddle design provides maximum action rega...

Features: The Strike King Denny Brauer 3/4 oz Structure Jig aims to tackle one of the biggest obstacles to fishing structure, Hang Ups! This is ac...

Features: The all new War Eagle Screamin Eagle Painted Head Nickel Frame Double Willow Spinnerbait is purpose built to SCREAM along the Banks and ...

Features: The VMC 7199 Octopus Bait Hooks Tin Red is an offset bait hook with a turned-up eye. Features offset design with turned up eye and coated...

Features: The Eagle Claw 166AH Pro-V Bend Baitholder Hook is perfect for securely rigging easy-to-lose live baits and soft plastics. Unique Pro-V ...

Features: The Rapala Jigging Rap W9 Ice Jigs are 3 1/2 inch, 7/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard w...

Features: The Booyah Squelcher is a wire buzzbait with an oversized blade that produces a high-pitch, metallic "squaking sound." Unique sonic prof...

Features: The Bill Lewis Suspending 120mm Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance...

Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: Gamakatsu Catfish Rig 2 pack is pre-tied and ready to fish. All rigs are tied with 28 inches of 50 pounds premium Japanese monofilament ...

Features: The Yo-Zuri Floating Magnum Minnow 105mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else ac...

Features: The all new Gamakatsu O'Shaughnessy Bend Offset Point Nano Alpha Worm Hooks revolutionize a tried and true hook design with an all new co...

Features: The Xzone Bltiz Worm is a massive, 11 inch long ribbon tail soft plastic worm. Made from a specialized blend of soft plastic, when fished...

Features: VMC SureSet Circle Hooks are black nickel hooks forged from extremely tough and lightweight Vanadium Steel.  Offset shank. Forged Vanadi...