Fishing Baits & Lures

Features: The all new Strike King Bitsy Poppin Perch improves on the success of the already popular KVD Poppin Perch by giving it a smaller profil...

Features: The 13 Fishing Power-Slide 130 is a new 5 inch topwater slashing walker that features a cupped face to add some extra splash like a poppe...

Features: The Picasso Bait Ball Junior is a highly versatile umbrella rig suitable for targeting suspended fish or casting around docks and blow do...

Features: The Berkley PowerBait Power Grubs have a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of r...

Features: The Owner 4156 Stick Bait Shaky Head are a pack of jig heads designed with a hook keeper for rigging up a Shaky Head worm rig. The 4156 S...

Features: The all new Mustad Alpha-Point Inline Assault Heavy Hooks are a brand new take on a tried and true hook design featuring Mustad's all new...

Features: The Fish Head V3 Balance Force Swimbait Jighead is a swimbait jig head designed for both vertical jigging and traditional swimbait retri...

Features: Berkley PowerBait Chroma-Glow Crappie Nibbles are crappie/panfish bait bits that glow-in-the-dark. Soft, yet long-lasting, petite, pref...

Features: The Geecrack Yam Stick Soft Plastic Stick Bait presents a unique new option in the stick bait market, combining enticing action with a w...

Features: The all new Mustad Alpha-Grip Inline Finesse Hooks are a brand new take on a tried and true hook design featuring 2 new Mustad Technologi...

Features: The Strike King Crackin' Tube Jighead is a solid offering from the pros at Strike King that gives your Tube Bait fishing the upper hand! ...

Features: The Picasso Bait Ball Pulse is a collaboration with professional guide Lonnie Cochran, designed to replicate the behavior of tightly bun...

Features: The VMC Finesse Weedless Jig Head is the perfect jig when bass are under pressure and you're fishing through grassy, weedy cover. Light-...

Features: The Northland Tackle Rumble Shad is a versatile medium diving Crankbait available in 3 different sizes that all dive to different depths...

Features: The Geecrack Spiron Soft Plastic Creature Bait is a unique soft plastic designed to replicate small bluegills, a favorite prey of monster...

Features: The Savage Gear 3D Rat Floating is a topwater wakebait based on the 3D scan of an actual rat. Top hook rigging option for fishing in hea...

The Rapala Fat Rap 05 is a 2 inch, 5/16 ounce shallow diving crankbait crafted from extra-durable Balsa wood and equipped with a narrow bill.  This...

Features: The VMC Hard Ball Jig Kit is a pack of 10 or 25 different Hard Ball Jig Heads in assorted colors. Choose the size/weight that you need. ...

Features: Berkley Gulp! 1/4 Corn has outfished real corn in head-to-head tests! Features Gulp! proprietary extreme scent dispersion with lifelike...

Features: The Lucky Craft LC 1.5DRS is a new version of the LC 1.5 square bill crank with a "one knocker" style rattle. Generates a "click-click-...

Features: The Gary Yamamoto Swim Senko is an exciting, 4 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...

Features: The Eagle Claw Trokar TK400 Long Shank Offset Octopus Hook is a long shank octopus hook with Trokar's famous three-sided point. The "up" ...

Features: Blue Fox Super Vibrax Tri-Pack is a 3-piece variety pack of Blue Fox's classic Vibrax spinner lures. Triggers strikes through a proven c...

Features: The all new Gamakatsu Octopus Circle 4X Straight Eye Inline Point Nano Alpha Tournament Legal Hooks revolutionize a tried and true hook d...

Features: The Lucky Craft Pointer 50 S Jerkbait is a 2 inch (50 mm) Sinking Jerkbait, optimally diving and effective at about 2 feet deep. Powerful...

Features: Berkley Gulp! Catfish Chunks outperform natural livers, and are longer lasting, too! Expand the strike zone with 400x more scent disper...

Features: The Eagle Claw Trokar TK2H Heavy Wire Octopus Hook is a premium heavy gauge wire octopus hook with Trokar sharpened point. This heavier w...

Features: Berkley Sparkle Power Eggs Floating Magnum eggs are made with a longer-profile floating formula. Can be fished in currents or lakes. Spa...

Features: The Big Bite Baits Kamikaze craw is a 3 3/4 inch soft plastic craw bait. Killer, secret BBB Pro Staff bait that's now available to the p...

Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...

Features: The Gamakatsu G-Finesse Stinger hook is a versatile hook most often used for Neko rigging. Constructed with Gamakatsu's G-Finesse Tournam...

Features: The all new Mustad Alpha-Point Inline Infiltrator Swim Hooks are a brand new take on a tried and true hook design featuring Mustad's all ...

Features: The Rapala Jointed Deep Husky Jerk 12 is a 4 3/4 inch, 1/2 ounce hard lure that swims with the classic Rapala "wounded-minnow" wobble an...

Features: The all new BKK Armor-Point Long Shank Dropshot Hooks were developed for drop shotting with larger profile or longer drop shot baits tha...

Features: The Rapala Skitter Pop 07 is a 2 3/4 inch, 1/4 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitte...

Features: The all new Gamakatsu O'Shaughnessy Bend Offset Point Nano Alpha Worm Hooks revolutionize a tried and true hook design with an all new co...

Features: The Lucky Craft Slender Pointer 97 is a 4 inch, 3/8 ounce shallow suspending jerkbait. Three sharp Daiichi treble hooks that prevent sla...

Features: The Booyah Moon Talker is a spinnerbait specifically designed for night fishing. Big thumping Colorado blade. Darkly colored head creat...

Features: The Spearpoint Fury Flip is a 2X strong hook designed for flipping with the VGrip bend. The Fury Flip is constructed with 2X strong gauge...

Features: The Lindy Rig Snell Leech is a legendary walleye fishing bait rig optimized for leech bait fishing. 10-foot fluorocarbon leader that can...