Fishing Baits & Lures

Features: The all new SPRO CJ Swim Jig is a creation by pro angler Chris Johnston and it stands out as a specialized bait designed for unmatched pe...

Features: The all new Booyah Covert Finesse Series Double Willow 3/8 oz Spinnerbaits are engineered from the ground up by Booyah in conjunction wi...

Features: Flashing trolling attractor designed for salmon and other predators, delivering a powerful thumping rotation that activates even at very ...

Features: The G-Ratt Ribbon Tail Worm is a versatile 10-inch Ribbon Tail Worm designed to deliver lifelike action and consistent performance, maki...

Features: The Mustad Grip-Pin Ned Rig Jighead is a mushroom-head lead jig for Ned rigging soft plastic baits. Mustad's proprietary Grip-Pin baitkee...

Features: Berkley PowerBait Power Eggs Floating Magnum are the largest artificial eggs in the Power Egg line-up. Maximum size floating version off...

Features: The G-Ratt Bezerker Topwater Walker is a 5.5 inch Walker that is built to deliver an effortless "walk-the-dog" action, slashing side to ...

Features: The Gamakatsu Power Drop is a swivel, wire dropper and most importantly, a premium Superline EWG hook on a solid ring to let you fish you...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The Geecrack SAF Stick is a high-performance soft stickbait designed to entice fish even in tough conditions with its irresistible SAF (s...

Features: The Strike King Spotlight Split Minnow is a 4 Inch hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving...

Features: Seaguar Blue Label Fluorocarbon Leader in 100 Yard Wheels were developed using an exclusive, proprietary extrusion process with 100% Sea...

Features: The Picasso Smart Mouth Plus Fish Head Jigs offer versatility for both fresh and saltwater fishing! Unique double bait keeper, located o...

Features: The Bomber Model 5A is a 1 7/8 inch, 1/5 ounce shallow diving crankbait. Staple among avid anglers for years that continues to get the j...

Features: BnR Tackle 8mm Soft Beads are incredibly effective steelhead soft baits that imitate fish eggs drifting down a stream. Soft consistency ...

Features: The all new Bucca Baby Bull Rat Wakebait is an ultra realistic imitation mouse topwater bait designed by Mike Bucca to catch you big fis...

Features: The Lunkerhunt Yappa Frog is a 2 1/4 inch, 1/2 ounce hollow body frog with a unique flared lip design. Lip catches water as the frog is r...

Features: The all new Strike King Jointed Structure Head designed in collaboration with Bass Pro Mark Davis aims to tackle the largest of fish with...

Features: The Strike King Mr. Crappie Slab Slasher Jig Head is the product of Strike King's collaboration with Wally Marshall to provide perfectly...

Features: The Booyah Boo Jig has a weedless presentation and built in rattles. Flat bottom and 18-degree hook rise for a snagless design. Dual ma...

Features: The Heddon Spook Stick Topwater Walker is a compact walking bait featuring a natural shad profile, designed to create subtle surface act...

Features: The Northland Tackle UV Whistler Jig is a unique Swimbait Jighead with a Prop Blade that adds flash and sonic vibrations! Designed with ...

Features: The Berkley Flicker Shad Crankbait is a 2 1/4 inch, 1/4 ounce pro-designed deep-diving plug that dives 10 to 12 feet deep. Berkley Flic...

Features: The all new G-Ratt Baits Poppa Pete 2.0 Glide Bait takes what you know and love from the Original Poppa Pete, but upgrades it for even de...

Features: The all new Z-Man Shadtron Line Through 4.5 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly e...

Features: The Dobyns Extreme Series Football Jigs are here to take your Jig Game to the Extremes with durable high quality materials and a proven ...

Features: The all new Berkley Fusion19 Medium Shank EWG Treble Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these...

Features: The all new Mustad Alpha-Point In-Line Triple Grip Hooks are a brand new take on a tried and true treble hook featuring Mustad's all new ...

Features: BnR Tackle 12mm Soft Beads are incredibly effective steelhead soft baits that imitate fish eggs drifting down a stream. Soft consistency ...

Features: The SPRO Little John 50 Type R 50 is a new rattling version of the 2 1/2 inch, 1/2 ounce Little John 50 shallow diver (3 to 5 feet). Bois...

Features: The NetBait Finiki HexTek Prop Shot Worm is a 6.25-inch soft bait designed to entice bites with lifelike motion, ideal for Finesse and N...

Features: The Arbogast Buzz Plug is a surface running hard lure with a metal propellor attached to the front to kick up water. Buzzbait-like actio...

Features: The Jackall Live Darter is a hardbait designed to target suspended bass, delivering sharp, erratic darting action that mimics fleeing pre...

Features: The all new Gamakatsu O'Shaughnessy Bend Offset Point Nano Alpha Worm Hooks revolutionize a tried and true hook design with an all new co...