Fishing Baits & Lures

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Lucky Craft Sammy 100 is a 4 inch, 1/2 ounce topwater walker lure. Super-easy to "walk-the-dog." Bass calling, glass rattles, and ul...

Features: The Mustad UltraPoint Feather Dressed Trebles are short shank treble hooks dressed with Grizzly hackle and Flashabou Mirage material. Op...

 Length Weight Hook Type 3 1/8" 1/2 oz #2 Topwater The Arashi Cover Pop travels with minimal forward movement to maximize the time your lu...

Features: Berkley PowerBait Trout Bait is moldable and easy to use. Floating formula enhances dispersion of scent and flavor Trout crave this bai...

Features: The Big Bite Baits B5 Line Thru is a 5 inch paddle tail swimbait pre-rigged with line thru treble hook. Line thru rigging provides better...

The Gary Yamamoto Swim Senko is an exciting, 5 1/2 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the proven f...

Features: VMC's Ike Approved Heavy Duty Worm Hook is an ultra-stout, 3-degree offset worm hook. Offset point significantly improves tour hooking p...

Features: The Yo-Zuri 3DR-X Shallow Running Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish! Part of the 3DR-X family of bai...

Features: The Rapala Deep Tail Dancer 11 Crankbait is a 4 3/8 inch, 3/4 ounce ultra-deep diving banana-style walleye crankbait that runs up to 30 ...

Features: The all new Bass Mafia Dead Man Walking 5 Inch Topwater Walker is a deadly new tool from the Bass Mafia that's a must have in any anglers...

Features: The Gamakatsu Bottom Knocker offset hooks combines the benefits of fishing with a jig with an EWG worm hook, and a large lead ball head t...

Features: The all new Great Lakes Finesse Flat Cat offers unconventional appearance with exceptional effectiveness, particularly for targeting lar...

Features: The VMC Neon Moon Eye Jig Glow Kit is an assortment of round head jigs featuring large holographic fish eyes and glowing colorways. Jig ...

Features: The Big Bite Baits Tour Toad is a fantastic Buzz Bait Frog that makes a ton of noise on fast or slow retrieve! Serrated edges on the legs...

Features: The Rebel Deep Teeny Wee Crawfish Lure Medium Diving Crankbait is a 1 1/2 inch shallow to medium diving crawfish imitating crankbait. De...

Features: The SPRO CJ Smasher is a 3 inch soft plastic worm! The CJ Smasher is great for drop shot, shakey head, midwest finesse rig (aka Ned Rig) ...

Features: The SPRO Pin Tail Minnow dropshot Jig trailer is a soft plastic bait used for jig trailers and dropshots. High-quality Japanese plastic,...

Features: The BKK Mutsu Medium Ringed Circle Hook SS is designed for a broad range of applications, making it suitable for both inshore and offshor...

Features: The Booyah Swim'n Jig is a simple, yet reliable skirted swimming jig. Arrowhead-shaped head with flat planing bottom. Line-tie in line w...

Features: The Arbogast Jitterbug Clicker Wakebait is just like the Original Jitterbug but with a clicker attached. Double-cupped lipped that prod...

Features: The Berkley Slobberknocker and PowerStinger Kit 3/8 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The LIVETARGET Erratic Shiner is a realistic casting/jigging flutter spoon. Made with Inject Core Technology (ICT) which marries the old ...

Features: The all new Bucca Buzzing Baby Bull Shad Jointed Swimbait/Buzzbait Combo is a truly revolutionary and unique bait designed by Mike Bucca ...

Features: The Strike King KVD Gurgle Toad is a 4 inch soft plastic frog that gets its name from its "gurgling" action that attracts a wide variety...

Features: The Northland Tackle Tungsten Flat-Fry Fly is a specialized panfish jig designed to imitate small fish, ideal for Perch, Bluegill, and Cr...

Features: The Berkley® Hit Stick 11 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Big Bite Baits Tour Flipper Tube is a 4 inch soft plastic tube bait optimized for flipping and pitching. Designed to get through cove...

Features: The NetBait Crush Worm is a battle-tested 3.75 inch worm designed for drop shot. Now the Crush Worm has been reloaded and remixed with Ba...

Features: The Strike King Squadron Weedless Swimbait Jighead is a Weedless remix of the popular Squadron Swimbait Jighead. Comes with the perfect c...

Features: The all new BKK Armor-Point Heavy Cover Flipping Hooks were developed to help you pitch and flip your way to success with ease thanks to...

Features: The VMC Heavy Duty Black Nickel Wide Gap Hook is an offset wide gap hook with a black nickel finish. Extra-sharp wide gap hook, with 3-d...

Features: The all new Strike King Bitsy Pad Perch improves on the success of the already popular KVD Pad Perch by giving it a smaller profile more...

Features: The Berkley PowerBait Floating Steelhead Worm is the ideal worm for your next steelhead adventure! Infused with Berkley's own PowerBait ...