Fishing Baits & Lures

Features: The all new Strike King Tour Grade Hair Jig is a type of lure that has been popular in the Cold Norther Waters for decades but with the a...

The SPRO Rat 40 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent profile along ...

Features: The Mustad TG78BLN KVD Elite Triple Grip Treble is a 1X strong version of Mustad and KVD's Triple Grip series of treble hooks. Precise s...

Features: The Rapala BX Mid-Brat 05 Squarebill Crankbait is a new Squarebill Crankbait that dives to about 5 feet deep. Made of Balsa Core, Copolym...

Features: Atlas Regular Spawn Sacs are pre-tied sacs of salmon eggs. Perfect choice for enticing salmon, steelhead, and rainbows. Great milking ac...

Features: Lunkerhunt Lunker Sticks are 5 inch, Senko-style soft plastic stickbaits. Durable salt impregnated plastic that can survive multiple fish...

Features: The Rapala Original Floater F03 is a classic 1 1/2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow ...

Features: The Picasso Bait Ball Finesse is a versatile umbrella rig suitable for targeting suspended fish and as an alternative to traditional spin...

Features: The Strike King Pro Model Series 6XD Deep Diving Silent Crankbait revolutionizes the deep diving crankbait game with crazy action and a ...

Features: TN 60/70 Disc Knocker Lipless Crankbait is a 2 2/5 inch or a 2 4/5 inch disc knocker lipless crankbait. Thin, disc-shaped weight that pr...

Features: The TR58 KVD Elite Round Bend Treble is your classic round bend treble hook, specially designed to hold on tight once the fish is hooked...

Features: The Lucky Craft Sammy 105 Single Knocker is a 4 1/8 inch (105 mm) Knocking Topwater. It weighs in at 3/8 oz (11.2 g) so it can be cast f...

Features: The Rebel Teeny Wee Frog Ultralight Waking Crankbait is an 1 1/2 inch ultralight, frog imitating waking crankbait. Effectively mimics a ...

Features: The all new G-Ratt Baits Executioner Top Hook Swimbaits offer incredible swimming action with ultra realistic details! Large 3D eyes and...

The Dry Creek Full Body Double Dip Tube is a 3 1/2 inch, salt impregnated soft plastic tube made with a unique double dip plastic molding process t...

Features: The Luhr-Jensen Kokanee Jeweled Bead Lake Troll is a 28 inch, 4 blade lake trolling rig for kokanee and trout. Simulates a school of min...

Features: The Jackall Rerange 110 Jerkbait is a 4 1/3 inch jerkbait. Demonstrates an impressive twitch-driven action. Engineered with a special 'T...

The SPRO Rat 50 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent profile along ...

The Z-Man Project Z Weedless ChatterBait changes the game of chatterbait fishing. The Z-Man Project Z Weedless ChatterBait features a new head shap...

Features: The Luhr-Jensen Whole Bait Head is a bait rigging helmet. Designed for use with anchovy, herring, and other baitfish used to target salmo...

Features: The Hardcore Minnow Flat 110F/130F are a series of floating, shallow-diving hard jerkbaits. Flat-sided body and magnetic weight transfer ...

The Dry Creek Twin Tail Money Grubber is a salt impregnated soft plastic grub with a twin curl tail. Dry Creek is well known for their killer tourn...

Features: The Gamakatsu MaxEye Swim Head Jig is a rugged swimbait jig head with a big eye appealing to predators like Walleye and Bass. Equipped w...

Features: The Eagle Claw Trokar TK137 Finesse Hook is a premium Pro-V bend finesse hook featuring Trokar's 3-sided point. Sharpened hook points en...

Features: The Mustad 3565 Bronze O'Shaughnessy Treble Hook 2X Strong is a classic Mustad 2X extra heavy wire treble hook with O'Shaugnessy-style p...

Features: The Cotton Cordell Big O Square-Lip Crankbait is a shallow to medium diving squarebill crankbait that rums between 4 and 6 feet. Catches...

Features: The Big Bite Baits Swimming Craw is a fantastic Soft Body Craw that excels in any situation that calls for a Craw! With its extremely err...

Features: The Lazer TroKar TK135 Monster Flippin' Hook is a flippin' hook designed to handle heavy braid, heavy drags, and heavy flipping sticks. ...

Features: The Strike King Tour Grade Colorado Willow Spinnerbait is equipped with a small Colorado blade in front of a larger willow blade for lots...

Features: The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat o...

Features: Strike King Mr. Crappie Sausage Jigheads are lead panfish jig with a unique sausage-shaped head! Head design allows it to swim in perfec...

Features: The Z-Man Ned Rig Kit is a 32-piece assortment of all the soft plastics and jigheads you need to start fishing using the Midwestern fine...

Features: The Strike King Pro Model Series 5XD Deep Diving Silent Crankbait revolutionizes the deep diving crankbait game with crazy action and mu...

Features: The Lunkerhunt Bento Bait is a fork-tail soft plastic jerkbait. Lively tapered split fork-tail, holographic core, and anatomically correc...

Features: Panther Martin SonicStreamer Spinners feature the fish-attracting sonic action, the flash of real metal, and beautiful lifelike streamers...