Fishing Baits & Lures

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...

Features: The Berkley PowerBait Beat'n Paddle Frog is a soft plastic frog made from PowerBait's scented plastic that has paddle-style feet that cr...

Features: The Berkley Flicker Minnow Trolling Pack is a highly effective crankbait suitable for various fishing conditions! Hand-selected Trolling ...

Features: Berkley Gulp! Catfish Dough is Fortified with Gulp! flavor chunks--natural bait scent and flavor Gulp! chunks create a stronger and lar...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Swimbait Box, specially curated to bring y...

Features: The new Berkley Stunna 100 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge o...

Features: Berkley PowerBait Natural Scent Trout Bait is a scented dough bait that smells and tastes like real bait. Scientifically shown to outpe...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Berkley MaxScent Smallmouth Bass Essentials Kit features five different essential Berkley MaxScent-infused baits designed to help yo...

Features: The Berkley PowerBait Trout Dip is a unique attractant "dipping" system that gets you bites! Enhances the scent/release to attract more ...

Features: The all new Berkley PowerBait 3.5 Inch Pre-Rigged Clatter Claw is a revolutionary new design that ensures explosive strikes and lands mon...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Crankbait Box, specially curated to bring ...

Features: The Berkley MaxScent Largemouth Bass Essentials Kit features five different essential Berkley MaxScent-infused baits designed to help yo...

Features: The all new Berkley 3.3 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: The all new Berkley PowerBait Trout Dough Molding Premium Kit is just what a Trout Angler needs to add to their ever growing collection ...

Features: The all new Berkley PowerBait 3.25 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design ...

Features: The Berkley Gulp! Alive! Crawler is a 4 inch soft dropshot or jig trailer worm soaked in Gulp! Scent. Perfect for jig or drop shot. Rig ...

Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The Berkley PowerBait Swordtail Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Co...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: Berkley PowerBait Chroma-Glow Crappie Nibbles are crappie/panfish bait bits that glow-in-the-dark. Soft, yet long-lasting, petite, pref...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: Berkley Sparkle Power Eggs Floating Magnum eggs are made with a longer-profile floating formula. Can be fished in currents or lakes. Spa...

Features: The all new Berkley PowerBait Trout Dough Molding Starter Kit is just what the Trout Angler needs to get started on throwing PowerBait D...

Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...

Features: Berkley PowerBait Power Eggs are synthetic salmon eggs designed for trout, salmon, and steelhead fishing. Offered in color combinations ...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Berkley PowerBait Wishbone Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Con...

Features: The all new Berkley Fusion19 Light Wire Octopus Hooks are for everyone, from the novice angler to seasoned pro, they catch fish with ease...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Topwater Box, specially curated to bring y...

Features: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...

Features: The all new Berkley Fusion19 Wide Gap Live Bait Hooks are for everyone, from the novice angler to seasoned pro, they catch fish with ease...

Features: The all new Berkley Dough Rider Inline Spinner combines Flash and Vibration with PowerBait Dough, creating an enticing presentation desi...

Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler...

Features: The New formula for the Berkley PowerBait Catfish Bait Chunks is 185% stronger than natural bait. Pre-formed for quick and easy rigging...

Features: The all new Berkley PowerBait Trout Dough Molding Multipacks are a fun new addition from the Legendary Berkely PowerBait Team that aims ...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...

Features: The Berkley PowerBait Creatures 'n' Craws 3 inch Essentials Kit features the 3 inch varieties of some of Berkley's top Creatures 'n' Cra...

Features: The all new Berkley PowerBait 3 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Berkley PowerBait Creatures 'n' Craws 4 inch Essentials Kit features the 4 inch varieties of some of Berkley's top Creatures 'n' Cra...