Fishing Baits & Lures

Features: The Berkley® PowerBait® The Champ Craw, designed by two-time Bassmaster Classic® winner Jordan Lee, offers a lifelike craw profile and r...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Berkley PowerBait Trout Bait Twist is an irresistable swirl of bright, attractive colors! This PowerBait dough is mixed with a sprinklin...

Features: The all new Berkley Fusion19 EWG Treble Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...

Features: The all new Berkley PowerBait 4 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The all new Berkley PowerBait Drip Swimmer 5 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The all new Berkley 3.3 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...

Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The Berkley PowerBait Pro Twitchtail Minnow is a staggering new innovation from Berkley that is sure to take the fish by storm! Exclusive...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The all new Berkley 3.9 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: The all new Berkley Fusion19 Swing Head Jighead is purpose built for anglers of any skill level to have unrivaled success and fun on the ...

Features: The all new Berkley PowerBait 2.5 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Berkley Gulp! Sand Crab Flea looks, feels and smells like live sand crabs/fleas. Match-the-hatch colors. More durable and longer la...

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...

Features: The Berkley PowerBait Floating Mice Tails were designed to do one thing and to do it flawlessly... catch big fish! Infused with the Legen...

Features: Berkley Drop Shot hooks were designed for suspended dropshot soft plastic presentations but can also be used for small live baits. Needl...

Features: Berkley PowerBait Trout Nibbles are long-lasting baits that stay on the hook even in swift current. Natural colors offer eye-catching un...

Features: The all new Berkley PowerBait Trout Dough Molding Starter Kit is just what the Trout Angler needs to get started on throwing PowerBait D...

Features: Preformed nuggets are easy to rig with little or no mess. Natural colors offer eye-catching underwater visibility. PowerBait Trout Nugge...

Features: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...

Features: The all new Berkley Fusion19 Football Jigheads are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...

Features: The Berkley PowerBait Floating Steelhead Worm is the ideal worm for your next steelhead adventure! Infused with Berkley's own PowerBait ...

Features: The all new Berkley PowerBait Trout Dough Molding Premium Kit is just what a Trout Angler needs to add to their ever growing collection ...

Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...

Features: The all new Berkley PowerBait 3.25 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design ...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The all new 3.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for medium t...

Features: The Berkley PowerBait Chigger Bug is a new 3 inch soft plastic craw or insect formulated with Berkley's PowerBait scent and flavor techn...

Features: The Berkley PowerBait Agent-E is a Weighted Bottom-Dwelling Swimbait that gets BIT! Constructed with an ultra-low center-of-gravity inte...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Crankbait Box, specially curated to bring ...

Features: The Berkley Fusion19 Circle Hooks have a classic circle design that prevent unnecessary injury to the fish. Circle designed to set hook i...

Features: Berkley Gulp! Catfish Chunks outperform natural livers, and are longer lasting, too! Expand the strike zone with 400x more scent disper...

Features: Berkley PowerBait Power Eggs are synthetic salmon eggs designed for trout, salmon, and steelhead fishing. Offered in color combinations ...

Features: Berkley PowerBait Glitter Turbo Dough is 42% more effective than original trout bait. Glitter simulates real fish scales and allows tro...

Features: Berkley PowerBait Glitter Chroma-Glow Dough is floating, glowing, glitter-infused dough bait for trout and panfish. The pliable dough is...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...