Fishing Baits & Lures

Features: The Berkley PowerBait Minnotator Pre-Rigged 3.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...

Features: The Berkley® PowerBait® The Champ Craw, designed by two-time Bassmaster Classic® winner Jordan Lee, offers a lifelike craw profile and r...

Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...

Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the medium diving ...

Features: The Berkley® Cane Walker is a 5 inch pencil popper style walking topwater lure with a heavy tail weight for long-distance casting. Live...

Features: The Berkley Flicker Shad Crankbait is a 2 1/4 inch, 1/4 ounce pro-designed deep-diving plug that dives 10 to 12 feet deep. Berkley Flic...

JerkFeatures: The Berkley Stunna 112 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...

Features: The Berkley PowerBait® Paddlin' PowerStinger is a highly durable boot tail swimbait that incorporates innovative Honey Comb technology f...

Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...

Features: The all new Berkley PowerBait Drip Swimmer 5 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The Berkley Gulp! Killer Crawler features a hollow core for lifelike feel and incredible action. Still more durable than live nightcraw...

Features: The all new 3.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for medium t...

Features: The all new Berkley PowerBait Drip Swimmer 4 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The all new Berkley PowerBait Drip Swimmer 3 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The Berkley PowerBait Floating Mice Tails were designed to do one thing and to do it flawlessly... catch big fish! Infused with the Legen...

Features: The Berkley PowerBait Pre-Rigged Swim Shad is a paddletail swimbait that comes ready to fish with a sharp hook, ready for action. Formula...

Features: The Berkley Fusion19 Treble Hook is a lure replacement hook. Ultra-sharp needle points with extra durable round bend treble. Used on Berk...

Features: The Berkley PowerBait Agent E is a Weighted Bottom-Dwelling Swimbait. With ultra-low center-of-gravity internal weight, and skids along ...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The Berkley PowerBait MaxScent D-Worm is a new 5.5 inch soft plastic worm for finesse drop shot and shakey head rigs featuring Berkley P...

Features: The Berkley J-Walker is a topwater walking bait with a classic baitfish-imitating body design. Attractive, easy to start walking action ...

Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: The Berkley PowerBait Craw Fatty is a soft plastic craw bait laced with Berkley's proprietary PowerBait attractant formula. Takes the ev...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The Berkley PowerBait Gilly is a Soft plastic bluegill. Influenced with Japanese technique and design, the innovative new Berkley Gilly ...

Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...

Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...

Features: The Berkley Dime Size 4 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for shall...

Features: The Berkley Flicker Shad Crankbait is a 3 1/2 inch, 1/2 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Flic...

Features: The Berkley PowerBait Shape 108 is a new craw-style bait with shaped claws to create a unique bird wing flapping style action. The Shape...

Features: The Berkley Dime Size 6 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for mid d...

Features: The Berkley Fusion19 Swimbait hooks come in sizes from 3/0 up to 7/0 Featuring Needle point with SlickSet Coating for easier penetration....

Features: The Berkly Fusion19 Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging. Needle point with Sl...

Features: Berkley Fusion19 Weedless Wacky Wide Gap Hooks come in sizes from 1 to 3/0. Needle Point with SlickSet Coating to make hookup penetration...

Features: The Berkley PowerBait MaxScent Lil' Trooper is a ned-sized craw bait with subtle dancing claws for when the bite is tough or fish are pr...

Features: Berkley Fusion19 Weighted Swimbait hooks feature a baitkeeper and a lead for when you need a little more casting distance and depth. Need...

Features: The Berkley PowerBait The Boss Grub is a Soft plastic grub. Features Pit Boss style legs for maximum action in a chunkier profile. Thick...

Features: The Berkley Flicker Shad Crankbait is a 1 1/2 inch, 1/8 ounce pro-designed deep-diving plug that dives 6 to 8 feet deep. Berkley Flicke...

Features: The Berkley Gulp! Floating Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the po...

Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...

Features: Berkley Fusion19 hooks are high-performance EWG hooks for all anglers! Needle point with SlickSet Coating for easy penetration. Increased...

Features: The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into maste...

Features: The Berkley PowerBait MaxScent Flatnose Jerk Shad is a 5 inch soft plastic minnow-shaped bait that can be used as a jerkbait or a drop s...

Features: Berkley PowerBait Biodegradable Crappie Nibbles dissolve slowly in water, making them a good biodegradable option for crappie fishing. ...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...