All Products

Features: The all new NetBait BaitFuel HexTek Eko Craw is finally here and is ready to take your Crawfish game to new depths with the Legendary Ba...

Features: The all new NetBait BaitFuel HexTek 3 Inch Eko Shad is finally here and is ready to take your Soft Plastic Swimbait game to new depths w...

Features: The Strike King Mr. Crappie Sausage Heads Jig Head is the product of Strike King's collaboration with Wally Marshall and designed for th...

Features: Rhythm Wave Soft Paddle Tail Swimbait is a 2.8-inch, 3.8-inch, 4.8-inch, or a 5.8-inch soft paddle tail swimbait. Keel-shaped body and s...

Features: The Bomber Deep Long A Minnow 24A Jerkbait/Trolling Hard Minnow is a deep running jerkbait/trolling minnow designed to outperform the co...

Features: The Bomber B15 Long A Shallow Jerkbait is a 4 1/2 inch shallow jerkbait. Specially designed for twitching for bass and trolling/casting ...

Features: The Lazer TroKar Tungsten Pro-V Finesse Jighead is a one of the newest offerings in the ever-growing category of mushroom-style Ned rig ...

Features: The Lazer TroKar Weedless Tungsten Pro-V Finesse Jighead is a one of the newest offerings in the ever-growing category of mushroom-style...

Features: The Lunkerhunt Fillet is a 3 inch lipless crankbait. Designed to catch a wide range of gamefish, including bass, walleye, trout, pike an...

Features: The Lunkerhunt Pre-Rigged Finesse Worm is a combo pack that includes a Finesse Worm 3 inch Ned rig stickworm pre-rigged on a 1/4 ounce mu...

Features: The Lunkerhunt Finesse Worm is a 3 inch soft plastic Ned rig stickworm. Flat bottom with small ridges, which creates a subtle gliding act...

Features: The Lunkerhunt Finesse Craw is a 3 inch soft plastic craw specifically designed for Ned rigging and other finesse soft plastic presentat...

Features: The Lunkerhunt Fetch is a 4 1/2 inch soft plastic paddle tail swimbait developed by FLW Tour pro angler Matt Arey. Pro-grade swimbait tha...

Features: The Xzone Pro-Series True Center Stick is a super salty, super soft Senko-style soft plastic stickbait with a unique, marked "Wacky Zone"...

Features: The Norman DD22 Extra Deep Diving Crankbait is a classic super deep diving crankbait that can go down to 18 feet. Best lures to use when ...

Features: The Xzone Muscleback Fat Finesse Worm is 6 inch, fat, all-purpose worm. Classic finesse worm shape, just fatter. The Fat Finesse worm hit...

Features: The Eagle Claw Trokar TKBG Boxing Glove Jig is a 3 pack of painted jig heads in a boxing glove shape. The jig is ideal for jigging or swi...

Features: The Freedom Tackle Swimbait Heads are designed with the right bait keeping shape to keep your baits from sliding off and in the game! The...

Features: The all new Mr. Crappie 1 Inch Jack Knife Jigging Spoon is a versatile spoon designed by Wally Marshall, offering the flexibility to be ...

Features: The Mr. Crappie Chick'n Chain Jigging Spoon is an all new Jigging Spoon from the pros at Strike King/Mr.Crappie! Designed with two-toned ...

Features: The G-Ratt Baits Executioner 6 Inch Weedless Swimbait offers incredible swimming action with ultra realistic details! Large 3D eyes and ...

Features: The all new Great Lakes Finesse Sneaky Swimbait Head stems from the popularity of the Sneaky Underspin Head's design, while being tailore...

Features: The innovative new Shimano Armajoint 190SF Shallow Floating Swimbait is a hard body swimbait with Arma Boost technology to improve castin...

Features: The all new Picasso Lures Speed Drop Jighead was developed in collaboration with 2021 Bass Pro Shops U.S Open Champion Tucker Smith who ...

Features: The all new Bass Mafia Shot Caller Deep Jerkbait is the Ultimate Tool for anglers who demand Precision and Performance in a sleek packag...

Features: The all new LIVETARGET Unrigged 5.5 Inch Shad is finally here and is ready to take on some of the biggest fish thrown its way with ease!...

Features: The all new LIVETARGET Unrigged 3.3 Inch Sunfish is finally here and preys upon the bond between Sunfish and Bass with Sunfish being the...

Features: The all new LIVETARGET Unrigged 3.3 Inch Sunfish is finally here and preys upon the bond between Sunfish and Bass with Sunfish being the...

Features: The HIDEUP Stagger Original 3.5 Inch Soft Plastic Swimbait is often touted as "The Original Snaggles Swimbait" utilizing its effective d...