All Products

Features: The Dobyns Sierra Micro Series are a technique-specific Spinning rod series equipped with micro guides for added sensitivity and improve...

Features: The Dobyns Xtasy Series Casting Rods are a high-performance feeling rod for jigs, worms and drop-shot styles. Constructed with a high-end...

Features: The Dobyns Xtasy Series Spinning Rods are a high-performance feeling rod for jigs, worms and drop-shot styles when using a spinning reel...

Features: The Dobyns Maverick Casting Combo is a perfectly-matched Dobyns Maverick Rod and Dobyns Maverick Spinning Reel Combo for technique-speci...

Features: The Northland Tackle Eye-Candy Nightcrawler is a highly effective worm bait designed to perform at the highest levels! With its exception...

Features: The Northland Tackle Eye-Candy Paddle Shad introduces a game-changing approach to Walleye fishing with its innovative design and composit...

Features: The Northland Tackle Gum-Drop Floater Jighead is a versatile bait designed for floating live bait over various types of underwater terra...

Features: The Northland Tackle Reed-Runner Hollow Body Popping Frog is a versatile topwater lure designed to pop around cover, enticing monster st...

Features: The Northland Tackle Baitfish Spinner Harness is a precision engineered harness designed for high level Walleye fishing! Incorporates dur...

Features: The Northland Tackle Eye-Candy Grub is a modern twist on the classic grub styled soft plastic bait! Designed with a Double Curl Tail for ...

Features: The Northland Tackle Marabou Hair Jig is a long held secret born from the workshops of Canadian anglers that is finally out! All new for ...

Features: The Northland Tackle Mimic Minnow Shad is a game changer for highly pressured water that need something new and refreshing to attract at...

Features: The Northland Tackle Pro-Walleye Crawler Harness is a precision engineered harness designed for high level Walleye fishing! Constructed w...

Features: The Northland Tackle Gum-Ball Jighead offers a classic round head design tailored for multiple different fishing applications! Designed ...

Features: The Northland Tackle Elite Series MVP Jighead lives up to its name as a versatile option for both live bait and soft plastics! Designed ...

Features: The Northland Tackle Pitchin' Puppet is a specialized tool tailored for casting and vertical jigging, offering exceptional performance fo...

Features: The Northland Tackle Rock-Runner Bottom Bouncer is the industry's most popular trolling sinker and is renowned for its versatility and e...

Features: The Northland Tackle Deep-Vee Jighead is a fast falling and extra deadly Jighead designed for various fishing conditions! Boasting reali...

Features: The Northland Tackle Reed-Runner Hollow Body Walking Frog is a versatile topwater lure designed to walk around cover, enticing monster st...

Features: The Northland Tackle Tungsten Crappie King Jighead was designed with Panfish anglers in mind and is destined to bring big slabs topside! ...

Features: The Northland Tackle Tungsten Flat-Fry Fly is a specialized panfish jig designed to imitate small fish, ideal for Perch, Bluegill, and Cr...

Features: The Bassmaster Classic winning Northland Tackle Smeltinator Jig is a premium minnow head designed to perfectly imitate slender baitfish ...

Features: The Bassmaster Classic Winning Northland Tackle Smeltinator Jighead just got better, the Underspin model is a premium minnow head design...

Features: The Dobyns D-Swim Heavy Hook Swimbait Head w/Weedguard is a robust Swimbait Jighead that is designed to thrive in the nastiest of situat...

Features: The Phenix Rods Abyss HD Series of Spinning Rods are purpose built with West Coast Anglers in mind thanks to their fine tuning for Surfa...

Features: The Phenix Rods Abyss HD Series of Casting Rods are purpose built with West Coast Anglers in mind thanks to their fine tuning for Surfac...

Features: The Phenix Rods AXIS Series Casting Rods are built to last and to outperform the competition ensuring every trip is a memorable trip out...

Features: The Phenix Rods AXIS Series Spinning Rods are built to last and to outperform the competition ensuring every trip is a memorable trip ou...

Features: The Phenix Rods AXIS Series Rail Rods are built to last and to outperform the competition ensuring every trip is a memorable trip out on...

Features: The Phenix Black Diamond Casting Rods mark the next generation of Saltwater Rods due to their next level craftsmanship and Aerospace Gra...

Features: The Phenix Black Diamond Spinning Rods mark the next generation of Saltwater Rods due to their next level craftsmanship and Aerospace Gr...

Features: The Phenix Black Diamond East Coast Casting Rods utilize the same technology as the Incredibly Popular Black Diamond Casting Rods utiliz...

Features: The Phenix Black Diamond East Coast Spinning Rods utilize the same technology as the Incredibly Popular Black Diamond Spinning Rods util...

Features: The Phenix Black Diamond Hybrid Rods are the worlds first Fully Woven Carbon Fiber & Kevlar Rods to hit the market and are a testame...

Features: The Manitoba Mullet is a predator-focused bait designed to entice Trout, Pike, and Muskies with lifelike movement and irresistible action...

Features: Introducing the Phenix Classic BFS rod series-engineered for finesse anglers who demand precision and sensitivity when targeting trophy b...

Features: The Phenix Classic BFS rod is designed for precision light-line fishing in pressured waters, offering unmatched sensitivity and performan...

Features: The Phenix K2 rod series is a high-performance casting rod line built for anglers seeking top-tier sensitivity, strength, and balance acr...