All Products

Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking 80mm Squid Jig is a top-of-the-line squid jig that catches BIG Fish! Constructed from Ul...

Features: The all new Berkley Gulp! 4 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: The all new Strike King Tour Grade Hair Jig is a type of lure that has been popular in the Cold Norther Waters for decades but with the a...

Features: The Picasso Rhino Ned provide a unique and innovative stand up presentation for your plastics making them perfect for finesse techniques ...

Features: The Halco Slidog 150 Rip-Bait is the ultimate choice for anglers seeking to feed off of Saltwater's biggest beasts aggressive tendencies...

Features: The Heddon Super Zara Spook is a silent topwater bait with smooth "walk-the-dog" action that entices aggressive strikes from bass, pike, ...

Features: The Mr. Crappie Chick'n Chain Jigging Spoon is an all new Jigging Spoon from the pros at Strike King/Mr.Crappie! Designed with two-toned ...

Features: The Yo-Zuri SuperBraid Blue Braided Line 300 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-notch...

Features: The Maxima Chameleon Line features a unique formulation that adapts its color hues to blend seamlessly with the surrounding water and lig...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: Blue Fox Cast Champ Kit is a variety pack of 1/8 ounce casting spoons designed for trout, river smallies, and salmon. Slab-sided design ...

Features: The Geecrack SAF Stick is a high-performance soft stickbait designed to entice fish even in tough conditions with its irresistible SAF (s...

Features: The Discount Tackle Sunset Bass Snapback hat is a modern trucker shape with the new Discount Tackle Sunset Bass-style logo as well as th...

Features: Seaguar Blue Label Fluorocarbon Big Game Leader Coil is a heavy-duty fluorocarbon leader material with extreme tensile strength. Perfect...

Features: The all new Berkley Forward Finesse Braid in the Flame Green Color is purpose built for Forward Facing Sonar Anglers to Maximize Visibil...

Features: The Berkley PowerBait Pro Twitchtail Minnow is a staggering new innovation from Berkley that is sure to take the fish by storm! Exclusive...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: The 4" Fat Shad Shape Worm is a larger version of the classic Yamamoto Shad Shape Worm, offering a fatter profile for increased visibilit...

Features: The NetBait Finiki Sonix Pinch Craw is a 2.5-inch soft bait designed to imitate lifelike crawfish movements and entice more bites. Made f...

Features: The Gamakatsu Power Drop is a swivel, wire dropper and most importantly, a premium Superline EWG hook on a solid ring to let you fish you...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Shad Series...

Features: The Hammer-Trap is a premium lipless lure designed to deliver aggressive action and draw vicious strikes from nearby fish. Built with hig...

Features: The Snag Proof Pad Rambler is a topwater bait designed for snag-free fishing in dense lily pads, weeds, and heavy vegetation, targeting e...

Features: The Luhr-Jensen Kwikfish X-Treme K15X is a 5 inch strong, durable, full-throttle, wide-action lure that dives 15 to 17 feet and challeng...