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Strike King 3X ElazTech Z-Too Soft Jerkbait - 5 Inch
Retail: $5.99Our Price: $5.09*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Yamamoto Baits 5 Inch Swim Senko Paddle Tail Swimbait - 10 Pack
Retail: $8.99Our Price: $8.09Features: The Gary Yamamoto Swim Senko is an exciting, 5 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...
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Rapala Original Floater F03 Balsa Minnow
Retail: $10.49Our Price: $8.92Features: The Rapala Original Floater F03 is a classic 1 1/2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow ...
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Geecrack Imokemushi Cue Bomb - 1 Inch
Retail: $11.99Our Price: $10.99Features: The all new Geecrack Imokemushi Cue Bomb is a truly wild looking soft plastic that is sure to keep the bass guessing and biting! A creat...
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Bobby Garland Mo'Glo Baby Shad Glow-In-The-Dark 2 inch Soft Plastic 18 pack
Retail: $3.99Our Price: $3.39Features: The Bobby Garland Mo'Glo Baby Shad 2 inch is THE soft plastic for freshwater crappie fishing. This crappie bait is ideal for low light a...
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Z-Man ZWG Worm Hooks - 4 Pack
Retail: $6.99Our Price: $5.94Features: The all new Z-Man ZWG Worm Hook expands upon the standard that the ZWG Weighted Swimbait Hook started with its elite bait keeping abilit...
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Strike King Rage Magnum Menace Grub 4 inch Soft Plastic Grub
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Magnum Menace Grub is a 4 inch twin tail soft plastic grub with Strike King's patented Rage Tail flange built into ...
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Geecrack Imokemushi Cue Bomb - 1.2 Inch
Retail: $11.99Our Price: $10.99Features: The all new Geecrack Imokemushi Cue Bomb is a truly wild looking soft plastic that is sure to keep the bass guessing and biting! A creat...
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Evergreen International SB-125 "Shower Blows" Topwater Walker
Retail:from $22.99Features: The Evergreen International SB-125 is one of the top sizes of Evergreen's well-respected SB (aka Shower Blows) topwater pencil popper wa...
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Gamakatsu Round Jig Head 5 pack
Retail: $9.18Our Price: $7.89Features: Gamakatsu Round Jig Heads are useful for a variety of soft plastic baits and these heads feature the ultra-sharp Gamakatsu hooks for pos...
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Yo-Zuri Pins Minnow Sinking Shallow Diver
Retail: $8.99Our Price: $7.19Features: The Yo-Zuri Pins Minnow Sinking Diver is a small, minnow-imitating hard lure. Great multi-species lure in both freshwater and saltwater ...
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Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
Retail: $12.99Our Price: $11.04Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Booyah Tandem Blade Spinnerbait
Retail: $7.99Our Price: $6.79Features: The Booyah Tandem Blade Spinnerbait is made to be the finest spinnerbait; built tough, easy to fish, and with superb action. Realistic ...
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Yo-Zuri Mag Speed Sinking Minnow
from Retail: $15.99from $12.79Features: The Yo-Zuri Mag Speed Sinking Minnow is a fast sinking lure designed to maintain the desired depth throughout the entire retrieve! It co...
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Strike King Red Eyed Shad Lipless Crankbait - 3 Inch
from Retail: $9.99from $8.49Features: The 3 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredibl...
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Berkley PowerBait Power Swimmer Soft Plastic Paddle Tail Swimbait 6 pack
Retail: $6.99Our Price: $6.29Features: The Berkley PowerBait Power Swimmer is a ribbed, soft plastic paddle tail (aka boot tail) multi-pupose swimbait that can used to target ...
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Strike King Rage Chunk Jig Trailer 7 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Chunk is a 2 1/2 inch soft plastic chunk jig trailer with Rage Tail appendages. Rage Tail has a lip on each appenda...
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Nomad Design The Streaker High Pitch Speed Jig
Retail:from $11.99Features: Nomad Design's The Streaker a high pitch speed jig designed to be dropped and worked faster. Erratic action with a strong glide on the i...
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Rapala Jointed Shad Rap 07 Deep Diving Crankbait
Retail: $9.99Our Price: $8.49Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Berkley PowerBait MaxScent Flux-Gill - 3.5 Inch
Retail: $9.99Our Price: $8.99Features: Versatile Soft Bait for Tough Conditions: The Berkley PowerBait® MaxScent Flux-Gill is crafted to excel in pressured waters, using scent ...
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Fish Head Primal Vibe Underspin Jig/Vibrating Swim Jig Hybrid
Retail:Our Price: $6.71Features: The Fish Head Primal Vibe is a unique bladed swim jig/underspin jig head hybrid. Shaker blade on head gives maximum vibration. Designed ...
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Yo-Zuri Rattl'N Vibe 3/8 oz. Lipless Crankbait
Retail: $8.99Our Price: $7.19Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Rapala Shadow Rap Shad 09 Jerkbait
Retail: $13.49Our Price: $11.47Features: The Rapala Shadow Rap Shad 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking action,...
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Arbogast Hula Popper Topwater Popper
Retail: $7.99Our Price: $6.79Features: The Arbogast Hula Popper is one of the most productive popper baits of all time. Equipped with a rubber hula skirt for added attraction....
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Rapala Crush City Mooch Minnow - 4.5 Inch
Retail: $7.99Our Price: $7.19Features: The Mooch Minnow™ blends minnow and swimbait traits, excelling on jig heads or drop shot rigs, and delivers consistent, tournament-winnin...
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Strike King KVD Fat Baby Finesse 5 inch Soft Plastic Worm 8 pack
Retail: $7.49Our Price: $6.37Features: The Strike King KVD Fat Baby Finesse Worms are 5 inch soft plastic worms that have an oversized tail to allow for more action and drag i...
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Seaguar BasiX Fluorocarbon Line 200 yards
from Retail: $12.40from $9.30Features: Seaguar BasiX Fluorocarbon Fishing Line is a new fishing line that matches the invisibility of fluoro with strength and abrasion resista...
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Rapala Crush City Mayor Swimbait - 4 Inch
Retail: $7.99Our Price: $7.19Features: The all new Rapala Crush City Mayor 4 Inch Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provid...
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Rapala XR-10 X-Rap Medium Diving Jerkbait - 4 Inch
Retail: $14.99Our Price: $12.74Features: The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait...
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Mustad TG76 KVD Elite Triple Grip Treble 2X Short 1X Strong
from Retail: $7.49from $6.37Features: The Mustad TG76 KVD Elite Triple Grip Treble is a 2X short shank, 1X strong version of Mustad and KVD's Triple Grip series of trebles. P...
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Rapala Jigging Rap 2 3/4 inch W7 Ice Jigs
Retail: $10.99Our Price: $9.34Features: The Rapala Jigging Rap W7 Ice Jigs are a 2 3/4 inch, 5/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard...
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Daiwa Saltiga SK Light Slow Jigging Metal Jig
Retail:from $10.99*Note: all ounce measurements are approximate.* Features: The Daiwa Saltiga SK Light Jigs are new lighter weight variants of the Saltiga SK Jigs. ...
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Luhr-Jensen Hot Shot Diving Plug
from Retail: $7.99from $6.79Features: Luhr -Jensen Hot Shots are self-planing, diving plugs designed with a built-in deep-diving planning bill Compact body with quick, wide-w...
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Strike King Pro Model Series 5 Deep Diving Crankbait
Retail: $8.99Our Price: $7.64Features: The Strike King Pro Model Series 5 is a 2 3/4 inch, 1/2 ounce deep diving crankbait. Designed to dive 10 to 13 feet. Medium buoyancy rat...
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NEW
Z-Man Chatterbait Jack Hammer Baby Jack - 1/2 oz
Retail: $19.99Our Price: $16.99Features: The all new Z-Man Chatterbait 1/2 oz Jack Hammer Baby Jack is finally here delivering you and your local waters a more bite sized offeri...
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Bass Mafia Daingerous Swimbait (Loaded) - 5 Inch
Retail: $13.99Our Price: $12.59Features: Introducing the cutting edge Bass Mafia Daingerous 5 Inch Swimbait, a collaborative creation with professional angler Chris Zaldain, des...
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Rapala Ultra Light Minnow 04 Jerkbait
Retail: $9.99Our Price: $8.49Features: The Rapala Ultra Light Minnow 04 is a 1 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala XRM-15 X-Rap Magnum Big Game Trolling Lure - 4.75 Inch
Retail: $26.99Our Price: $22.94Features: The Rapala X-Rap Magnum 15 is a 4 3/4 inch, 1 1/8 ounce big game tolling minnow slash bait that dives up to 15 feet unassisted. Run true...
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Berkley Fusion19 Offset EWG Hook
Retail: $5.99Our Price: $5.39Features: The Berkley Fusion19 Offset EWG Hook is one of the most popular and versatile hooks for soft baits and covers a variety of bait types an...
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Heddon Zara Spook 4 1/2 inch Topwater Walker
Retail: $9.99Our Price: $8.49Features: The Heddon Zara Spook is a 4 1/2 inch, 1/2 ounce topwater walker that has been helping anglers put fish in the boat for over 75 years. T...
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Mr. Crappie Jigheads - 25 pack
Retail: $16.99from $9.27Features: Strike King Mr. Crappie Jigheads are small, round lead head panfish jigs. Come painted or unpainted, with painted models featuring a pai...
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Owner 4155 Block Head Offset Hook Heads
Retail: $6.75Our Price: $5.74Features: The Owner 4155 Block Head Offset Hook Head is a finesse head that lets you fish it weedless. Baits like short stick baits, Ned worms and ...
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Yamamoto Baits 5 Inch D Shad Soft Plastic Jerkbait - 7 Pack
Retail: $5.99Our Price: $5.39Features: The Gary Yamamoto D-Shad is a 5 inch soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching acti...
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VMC Crossover Ring Rigging Pliers
Retail: $19.99Our Price: $15.99Features: The VMC Crossover Pliers are a rigging tool designed for use with the new VMC Crossover Neko/Wacky rings. Makes both Neko and Wacky rigg...
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Acme Kastmaster Spoon 1 - 3 oz.
from Retail: $8.99from $8.54Features: The Acme Kastmaster Spoon is a classic casting and jigging fishing spoon. Wild, baitfish-imitating action without line twist. Robust, cor...
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Geecrack Bellows Shad Soft Plastic Creature Bait - 3.8 Inch
Retail: $9.99Our Price: $9.29Features: The Geecrack Bellows Shad 3.8 Inch is the debut signature bait by MLF Professional Angler Alton Jones, Jr., and is meticulously crafted ...
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Rapala Scatter Rap Deep Husky Jerk
Retail: $9.99Our Price: $8.49The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Z-Man Original Chatterbait - 1/2 Oz.
Retail: $6.49Our Price: $5.52Features: The Z-Man Original ChatterBait is a 1/2 ounce, 4 1/2 inch bladed swim jig. Flash of a spinnerbait, vibration of a crankbait, and profile...
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