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Top Brands
All Hard Baits
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Rapala Skitter V 4 inch Topwater Walker
Retail: $13.99Our Price: $11.19Features: The Rapala Skitter V SKV10 is a 4 inch, 1/2 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lure...
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Strike King KVD 4.0 Magnum Shallow Squarebill Crankbait
Retail: $12.99Our Price: $11.04Features: The Strike King KVD 4.0 Magnum Squarebill is a 4-inch, 7/8-ounce shallow diving squarebill designed by Kevin VanDam Dive depth of 3 to 7...
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Megabass Trick Darter X-80 Jerkbait
Retail:Our Price: $19.99Features: The Megabass X-80 Trick Darter is a Small Powerhouse that turns uncaught fish into caught fish with ease! Trick Darter has a Small, Real...
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Bill Lewis Precise Walleye Crank (PWC)
Retail: $13.99Our Price: $11.89Features: The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from ...
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Rapala Shadow Rap Deep 11 Deep Diving Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Deep 11 is a 4 3/8 inch, 7/16 oz deep diving jerkbait with an aggressive 180 degree left-right motion. The Shadow ...
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Z-Man HellraiZer Topwater Tail Blade Bait - 4 Inch
Retail: $15.99Our Price: $13.59Features: The Z-Man HellraiZer 4-inch is a brand new lure featuring the first new topwater technology to come along in years! It planes along the s...
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Rapala SXRL-14 X-Rap Saltwater Long Cast Rip Bait - 5.5 Inch
Retail: $22.99Our Price: $18.39Features: The Rapala X-Rap Long Cast 5 1/2 inch, 1 7/8 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Megabass Grand Siglett
Retail:Our Price: $17.99Features: The Megabass Grand Siglett is a 1 2/3 inch, 1/4 ounce crawling topwater cicada plug that approaches the essence of bug-pattern fishing. ...
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Savage Gear 3D Jointed Glide Swimmer Hard Body Swimbait
from Retail: $24.99from $21.24Features: The Savage Gear 3D Jointed Glide Swimmer Hard Body Swimbait was designed to have the most natural gliding action of any bait in this cat...
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Bill Lewis Hammer-Trap Lipless Crankbait - 2.5 Inches
from Retail: $8.99from $7.64Features: The all new Bill Lewis Hammer-Trap 2.5 Inch Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 5...
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Yo-Zuri 3D Inshore Floating Minnow 90mm - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Floating Minnow 90mm is designed for shallow-water fishing, delivering quick-start action and versatility around ...
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Heddon One Knocker Spook 4 1/2 inch Topwater Walker
Retail: $9.99Our Price: $8.49Features: The Heddon One Knocker Spook is a 4 1/2 inch, 3/4 oz topwater walker with a tungsten ball that gives it a distinctive KNOCK sound when be...
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Bomber Fat Free Shad Jr. 2 1/2 inch Deep Diving Crankbait
Retail: $4.99Our Price: $4.24Features: The Bomber Fat Free Shad Jr. Deep Diving Crankbait is a 2 1/2 inch crankbait. Dives 8 to 14 feet. Specially designed lip, or paddle, tha...
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SPRO Squidtail Jig
from Retail: $5.49from $4.67Features: The SPRO Squidtail Jig is a versatile rubber-skirted saltwater jig designed to imitate baitfish, squid, and sand eels. Lifelike action ...
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Rapala SXR-12 X-Rap Saltwater Rip Bait - 4.75 Inch
Retail: $20.49Our Price: $16.39Features: The Rapala SXR-12 X-Rap Saltwater is a 4 3/4 inch, 3/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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Rapala OG Tiny 04 Shallow Diving Crankbait
from Retail: $11.99from $9.59Features: The Rapala OG Tiny 04 Shallow Diving Crankbait is a flat-sided Shallow Diving Crankbait you can use to target Bass and other Freshwater s...
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Yo-Zuri Mag Darter Floating Diver Rip Bait - 6.5 Inch
Retail: $17.99Our Price: $14.39Features: The Yo-Zuri Mag Darter Floating Diver Rip Bait 6.5 Inch is a unique lure that is designed to act like a Jerkbait, but without the lip! M...
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Mr. Crappie x Strike King Slab Hammer SHCC3 Crappie Crank
Retail:Our Price: $6.79Features: The Strike King Mr. Crappie Slab Hammer SHCC3 is a 3 inch medium diving crappie crankbait that dives to 8 feet. Designed to be cast, trol...
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Rapala Husky Magnum 15 Trolling Lure
Retail: $18.49Our Price: $14.79Features: The Rapala Husky Magnum 15 is a 5 1/2 inch, 1 1/4 ounce hard bait trolling lure. Runs 15 feet deep unassisted, purpose-built for high sp...
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SPRO Aruku Shad Jr. Lipless Crankbait
Retail: $11.99Our Price: $10.19Features: The SPRO Aruku Shad Jr. is a 2 1/3 inch, 3/8 ounce lipless crankbait that is designed to run nose down through the water. Comes through ...
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Yo-Zuri 3D Inshore Floating Minnow 110mm - 4.375 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Floating Minnow 110mm is designed for shallow-water fishing, delivering quick-start action and versatility around...
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Strike King Pro Model Series 4S Shallow Diving Squarebill Crankbait
Retail: $8.99Our Price: $7.64Features: The Strike King Pro Model Series 4S is a 2 1/2 inch, 3/8 ounce shallow squarebill crankbait. Dominates in stained water thanks to their w...
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Yo-Zuri Egi Aurie-Q RS Sinking Squid Jig 55mm - 2.25 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri Egi Aurie-Q RS Sinking 55mm Squid Jig is perfect for when squid aren't interested in larger prey and you need smaller presen...
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SPRO Mike McClelland McStick 110 Suspending Jerkbait
Retail: $18.99Our Price: $16.14Features: The SPRO McStick 110 is a 4 1/3 inch, 1/2 ounce shallow suspending jerkbait. Dives 3 to 5 feet with a tight shad wiggle on the retrieve ...
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Norman DD22 Extra Deep Diving Crankbait
Retail: $8.99Our Price: $7.64Features: The Norman DD22 Extra Deep Diving Crankbait is a classic super deep diving crankbait that can go down to 18 feet. Best lures to use when ...
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Rapala XRM-10 X-Rap Magnum Big Game Trolling Lure - 4.375 Inch
Retail: $25.49Our Price: $20.39Features: The Rapala X-Rap Magnum 10 is a 4 3/8 inch, 3/4 ounce big game tolling minnow slash bait that dives up to 10 feet unassisted. Run true o...
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Rapala RipStop 12 Jerkbait
Retail: $14.49Our Price: $11.59Features: The Rapala RipStop 12 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-shaped tail. Uniq...
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Rapala Slab Rap SLR06 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Slab Rap SLR06 is a 2 1/2 inch, 3/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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Bomber Fat Free Shad Fingerling 2 3/8 inch Medium Diving Crankbait
Retail: $4.99Our Price: $4.24Features: The Bomber Fat Free Shad Fingerling is a 2 3/8 inch medium to deep-diving crankbait. Tournament winning bass crankbait. Proven toughness...
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Strike King KVD Sexy Dawg 4 1/2 inch Topwater Walker
Retail: $11.99Our Price: $10.19Features: The Strike King KVD Sexy Dawg is a 4 1/2 inch, 7/8 ounce topwater walking lure. Developed by KVD himself to be an easy to walk, long cas...
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Smithwick Suspending Super Rogue 5 inch Jerkbait
Retail: $8.99Our Price: $7.64Features: The Smithwick Suspending Super Rogue Jerkbait is a 5 inch suspending jerkbait/trolling hard minnow. Cast far and offers unmatched durabi...
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Yo-Zuri 3DB Slow Sinking Twitchbait 90mm - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Slow Sinking 90mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...
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Rapala XR-06 X-Rap Shallow Diving Jerkbait - 2.5 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 06 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 2 1/2-inch ...
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Halco MAX 130 - 5.1 Inch
Retail: $16.99Our Price: $15.29Features: The Halco MAX 130 is the epitome of versatility when it comes to Saltwater Angling, it can be trolled, it can be Jigged, and it can even...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
Retail: $8.99Our Price: $7.19Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Bomber Saltwater Grade Heavy Duty Long A Trolling Minnow/Rip Bait
Retail: $10.99Our Price: $9.34Features: The Bomber Saltwater Grade Heavy Duty Long A is a trolling hard minnow/rip bait. Strong polycarbonate body stands up to toothy fish. Mad...
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Bill Lewis ATV 1.5 Squarebill Crankbait - 2.25 Inch
Retail: $9.99Our Price: $8.49Features: The Bill Lewis ATV 1.5 Squarebill Crankbait is a versatile bait designed for all types of fishing conditions! With a tighter wiggle comp...
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Rapala Ultra Light Minnow 06 Jerkbait
Retail: $9.99Our Price: $7.99Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala Skitter Walk 08 Topwater Walker
Retail: $13.99Our Price: $11.19Features: The Rapala Skitter Walk 08 SW is a 3 1/8 inch, 7/16 oz Topwater walking bait that is painted for Freshwater and Saltwater. Performs "Wal...
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Rapala Shad Dancer SDD07 Deep Diving Crankbait
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Dancer SDD07 Crankbait is a 2 3/4 inch, 9/16 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Da...
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Strike King Hybrid Hunter Jr Shallow Crankbait
Retail: $10.99Our Price: $9.34Features: The all new Strike King Shallow Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-d...
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Bomber Model 7A Medium Diving Crankbait
Retail: $4.99Our Price: $4.24Features: The Bomber Model 7A is a 2 5/8 inch, 1/2 ounce shallow diving crankbait. Staple among avid anglers for years that continues to get the j...
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Williamson Kensaki Jig
from Retail: $19.99from $16.99*Note: all ounce measurements are approximate.* Features: The Willaimson Kensaki Jig is a metal saltwater jigging lure with an asymmetrical knife-...
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Rebel Big Craw 2 1/2 inch Medium Diving Crankbait
Retail: $6.99Our Price: $6.29Features: The Rebel Big Craw Medium Diving Crankbait is a 2 1/2 inch, 7/16 ounce medium to deep diving crawfish imitating crankbait. Classic multi...
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River2Sea Tactical DD 3 inch Deep Diving Crankbait
Retail:Our Price: $15.99Features: The River2Sea Tactical DD Crankbait is a 3 inch, 3/4 ounce extra deep-diving crankbait. Developed by world-record-holding bass anglers M...
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Strike King KVD Sexy Dawg Jr. 3 3/4 inch Topwater Walker
Retail: $11.99Our Price: $10.19Features: The Strike King KVD Sexy Dawg Jr. is a smaller 3 3/4 inch, 1/2 ounce topwater walking lure designed to be the little brother of the Stri...
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Rapala Shadow Rap Shad Deep 09 Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Shad Deep 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking...
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Yo-Zuri 3D Magnum Floating Deep Diver 7 inch Extra Deep Diving Trolling Lure
Retail: $19.99Our Price: $15.99Features: The Yo-Zuri 3D Magnum Floating Deep Diver trolling lure dives depths of 20 to 25 feet known for its wide wobble action. 7-inch and 3 1/8...
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