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Top Brands
All Hard Baits
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Strike King Pro Model Series 5 Deep Diving Crankbait
Retail: $8.99Our Price: $7.64Features: The Strike King Pro Model Series 5 is a 2 3/4 inch, 1/2 ounce deep diving crankbait. Designed to dive 10 to 13 feet. Medium buoyancy rat...
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Rapala XR-10 X-Rap Medium Diving Jerkbait - 4 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait...
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Heddon Zara Spook 4 1/2 inch Topwater Walker
Retail: $9.99Our Price: $8.49Features: The Heddon Zara Spook is a 4 1/2 inch, 1/2 ounce topwater walker that has been helping anglers put fish in the boat for over 75 years. T...
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Yo-Zuri Mag Speed Sinking Crankbait
from Retail: $15.99from $12.79Features: The Yo-Zuri Mag Speed Sinking Crankbait is a fast sinking lure designed to maintain the desired depth throughout the entire retrieve! It ...
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Rapala Scatter Rap Deep Husky Jerk
Retail: $9.99Our Price: $7.99The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Yo-Zuri Hydro Pencil 5 inch Saltwater Topwater Walker
Retail: $12.99Our Price: $10.39Features: The Yo-Zuri Hydro Pencil Floating 5 inch Topwater Walker is an affordable and durable topwater lure perfect for walk-the-dog action. 5-i...
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Rebel Tiny Wee Crawfish 1 1/2 inch Shallow Diving Crankbait
Retail: $6.99Our Price: $6.29Features: The Rebel Tiny Wee Crawfish Shallow Diving Crankbait is a 1 1/2 inch shallow diving crawfish imitating crankbait. Baits mimics a fleeing ...
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Strike King Chick Magnet Flat Sided Crankbait
Retail: $11.99Our Price: $10.19Features: The Strike King Chick Magnet Flat Sided Crankbait is a flat-sided crankbait. Designed with a thin body and circuit board lip to impart a...
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Rapala Original Floater F05 Balsa Minnow
Retail: $10.49Our Price: $8.39Features: The Rapala Original Floater F05 is a classic 2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow runn...
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Bomber Model 6A Medium Diving Crankbait
Retail: $4.99Our Price: $4.24Features: The Bomber Model 6A is a 2 1/8 inch, 3/8 ounce shallow diving crankbait. Staple among avid anglers for years that continues to get the j...
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Yo-Zuri 3D Inshore Surface Minnow Wake Bait - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Surface Minnow is a shallow-water surface minnow designed for quick-starting action and effective fishing around ...
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Rapala Rippin' Rap 07 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Rippin' Rap 07 is a classic lipless crankbait with hard vibrating actions. This 2 3/4-inch, 7/8 ounce bait has a lipless desi...
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SPRO John Crews Little John DD 70 Extra Deep Diving Crankbait
Retail: $16.49Our Price: $14.02The John Crews Series Little John DD 70 Deep Diver gets 'er down! The all-new 3 inch, 3/4 ounce Little John was designed by professional bass angle...
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Snag Proof Zoo Dog Topwater Walker - 3/5 oz
from Retail: $8.99from $7.64Features: The Snag Proof Zoo Dog (TM) is an exceptional topwater bait renowned for its incredible walk-the-dog action and versatility in various f...
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Arbogast Original Jitterbug Wakebait
Retail: $7.99Our Price: $6.79Features: The Arbogast Original Jitterbug Wakebait is a legendary topwater lure that has a distinctive sound. Premiere nighttime lure but also exc...
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Rapala Original Floater F13 Balsa Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Original Floater F13 is a classic 5 1/4 inch, 1/4 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a ...
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Rebel Bumble Bug Crankbait 1 1/2 inch Ultralight Waking Crankbait
Retail: $6.99Our Price: $6.29Features: The Rebel Bumble Bug Crankbait Ultralight Waking Crankbait is an 1 1/2 inch ultralight, cicada/fly/beetle imitating waking crankbait. Ul...
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Bill Lewis Gnat Tiny Crank
Retail: $5.99Our Price: $5.09Features: The Bill Lewis Gnat Tiny Crank is a small yet powerful micro-crank designed to catch a wide range of fish species! It outperforms competi...
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Storm Original Hot 'N Tot 05 Crankbait
Retail: $8.49Our Price: $7.22Features: The Storm Original Hot 'N Tot 05 is a 2 inch, 3/16 ounce metal-lipped walleye trolling crankbait. If it ain't broke, don't fix it: uses ...
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Nomad Design Vertrex Max Vibe Inshore
from Retail: $13.99from $11.89Features: The Nomad Design Vertrex Max Vibe is a new inshore fishing lure that lives in the gray area between a vertical saltwater jig and lipless...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 3/16 oz
Retail: $8.99Our Price: $7.19Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dive...
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Nomad Design Ridgeback LC Long Casting Saltwater Jig
from Retail: $8.99from $7.64Features: The Nomad Design Ridgeback LC Long Cast is a new, longer-casting design of the classic Nomad Design Ridgeback Saltwater Slow Pitching Jig...
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Booyah One Knocker Lipless Crankbait
Retail: $8.99Our Price: $7.64Features: The Booyah One Knocker is a lipless crank known for its single oversized tungsten rattle. Oversized tungsten rattle produces a steady ...
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Rapala Super Shad Rap 5 1/2 inch Crankbait
Retail: $22.49Our Price: $17.99Features: The Rapala Super Shad Rap is a magnum-sized version of Rapala's classic Shad Rap crankbait that measures 5 1/2 inches and weighs 1 5/8 o...
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Evergreen International SB-77 "Shower Blows" Topwater Walker
Retail:Our Price: $17.99Features: The Evergreen International SB-77 is a new smaller version of Evergreen's well-respected SB (aka Shower Blows) topwater pencil popper wa...
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Booyah XCS Series Shallow Squarebill Crankbait
Retail: $6.99Our Price: $5.94Features: The Booyah XCS Series Squarebill is a shallow squarebill crankbait that was recently re-issued by Booyah after being discontinued for a ...
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Shimano Butterfly Flat Fall Jig
Retail:from $17.99*Note: all ounce measurements are approximate.* Features: Shimano Butterfly Flat Fall Jigs are slow-pitch slab jigs designed for vertical jigging ...
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Yo-Zuri 3DB Suspending Jerkbait 90mm - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Suspending 90mm Jerkbait is ideal for stop-and-go or pause/jerk/pause retrieve techniques that drive Big Bass Crazy! Con...
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Rapala Shad Rap 2 3/4 inch Medium Diving Crankbait SR07
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Rap SR07 is a 2 3/4 inch, 5/16 ounce medium diving crankbait that runs 5 to 11 feet. With a precise action and natural b...
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Megabass Ito Vision 110 + 2 Deep Diving Jerkbait
Retail:Our Price: $24.99Features: Megabass Ito Vision 110+2 Deep Diving Jerkbait is a deep diving Jerkbait. Advanced tungsten Multi-Way Moving Balance System for impressi...
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Strike King Pro Model Series 10XD Deep Diving Crankbait - 2 oz
Retail: $18.99Our Price: $16.14Features: The Strike King Pro Model Series 10XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performa...
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Nomad Design Vertrex Swim Vibe Inshore
from Retail: $13.99from $11.89Features: The Nomad Design Vertrex Swim Vibe is a new inshore fishing lure that looks and feels like a soft body lure, but behaves like a jig. Mos...
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Yo-Zuri 3DB Shad Suspending 2 3/4 inch Medium Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Shad is a 2 3/4 inch, 3/8 ounce shad-style crankbait with a suspending buoyancy and 4 to 6 foot depth rating. True-to-li...
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Yo-Zuri Big Game High Speed Vibe 5 1/4 inch Sinking Trolling Lure
Retail: $19.99Our Price: $15.99Features: The Yo-Zuri Big Game High-Speed Vibe is a sinking trolling lure manufactured to match baitfish found up and down the Atlantic and Pacifi...
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Rapala PXR Mavrik 110 Jerkbait - 4.375 Inch
Retail: $18.49Our Price: $14.79Features: Rapala PXR Mavrik 110 Jerkbait is a classic Jerkbait that has an emphasis on extreme success that turns it into a proper fish catching m...
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Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait
Retail: $9.99Our Price: $7.99Features: The Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait runs straight even when running fast and deep. This 4 3/4-inch bait features an...
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Cotton Cordell Crazy Shad 3 inch Topwater Prop Lure
Retail: $7.99Our Price: $6.79Features: The Cotton Cordell Crazy Shad Topwater Prop Lure is a 3 inch deep belly topwater prop lure. Dual spinning blades attract attention. Grea...
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Smithwick Suspending Rattlin' Rogue 4 1/2 inch Jerkbait/Trolling Minnow
Retail: $8.99Our Price: $7.64Features: The Smithwick Suspending Rattlin' Rogue Jerkbait/Trolling Minnow is a 4 1/2 inch rattling jerkbait/trolling hard minnow. Designed to be ...
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Rapala RipStop 09 Jerkbait
Retail: $12.99Our Price: $10.39Features: The Rapala RipStop 09 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-style tail. Uniqu...
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Yo-Zuri Crystal Minnow Floating Deep Diver Trolling Lure 130mm - 5.25 Inch
Retail: $15.99Our Price: $12.79Features: The Yo-Zuri Crystal Minnow 130mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...
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Z-Man Pop ShadZ 5 inch Soft Plastic Popper 3 pack
Retail: $6.99Our Price: $5.94The Z Man Pop ShadZ Soft Plastic Popper is a unique hybrid swimbait and popper, combining 50-percent soft plastic and 50-percent popper design tha...
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Rapala Husky Jerk 08 Jerkbait/Trolling Minnow
Retail: $8.49Our Price: $6.79Features: The Rapala Husky Jerk 08 is a 3 1/8 inch, 1/4 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
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Storm Original Thinfin 08 Shallow-Medium Diving Crankbait
Retail: $8.49Our Price: $7.22Features: Original 3 inch, 3/8 ounce Storm design used by anglers for years. Old school lure that flat out catches a wide variety of fish, includ...
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Berkley Dredger Deep Diving Crankbait Deeper Diving Models
Retail: $12.99Our Price: $10.39Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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Rapala DT Series Crankbait DT14
Retail: $11.99Our Price: $9.59Features: The Rapala DT14 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 14 feet deep. Extra thin polycarbonate l...
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Rapala Rippin' Rap 05 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Rippin' Rap 05 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2-inch, 5/16 ounce bait has...
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Strike King Hybrid Hunter Jr. Crankbait
Retail: $10.99Our Price: $9.34Features: The all new Strike King Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bi...
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Bandit 300 Crappie Series Deep Diving Crankbait
Retail: $7.99Our Price: $7.19Features: The Bandit 300 Crappie Series is a line-up of crappie-optimized colors of the Bandit 300 Series Deep Diving Crankbait. Measures 2 inches...
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