All Hard Baits

Features: The all new Berkley 3.3 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: The SPRO Sashimmy Swimmer 140 crafted by Elite Series pro angler Bryan New, showcases a distinctive "S" swimming action that drives fish...

Features: The Arbogast Triple Threat Classic Hard Baits Variety Pack has two classic Arbogast Hula Poppers and one battle-tested Arbogast Jitterbu...

Features: The Yo-Zuri Pro Shad Crankbait is a premium finesse-style shad-shape crankbait delivering a tight wiggle and suspending action, designed ...

Features: The Lucky Craft Sammy 105 is a 4.25 Inch Topwater Walker that elicits a Legendary "walk the dog" action calling in big fish from far and ...

Features: High-Level Overview: The BOOYAH Flash Point Jr. Jerkbait delivers flash, sound, and erratic action to provoke aggressive strikes from bas...

Features: The Heddon Super Spook Jr. Kit is the answer to a problem every angler has faced at one time or another, the realization that; "I just am...

Features: The Smithwick Suspending Super Rogue Jr. is a 4.125 inch suspending jerkbait/trolling hard minnow. Cast far and offers unmatched durabili...

Features: The all new Berkley 5 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional Jer...

Features: The Lucky Craft Pointer 78 SP Suspending Jerkbait is one of many members of the LEGENDARY Pointer Family of Jerkbaits and it truly lives...

Features: The Yo-Zuri Pro 110 Mid Depth Jerkbait is a premium jerkbait designed for 6-8 ft depth, delivering long-distance casts, pinpoint accuracy...

Features: The Halco Roosta Popper 195 Haymaker KO Topwater Popper is a machine precision engineered to deliver Haymakers and Knock Outs on massive...

Features: The Rebel Micro Crickhopper Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Crickhopper Line of Rebel Baits design...

Features: The all new LIVETARGET Ultimate Frog 2.5 Inch Diver Bait is here and ready to fight Big Bass down deep with a presentation they are used...

Features: The Lucky Craft Pointer 100 SP Suspending Jerkbait is one of many members of the LEGENDARY Pointer Family of Jerkbaits and it truly live...

Features: The Rebel Tracdown Minnow 3-piece variety pack is 3 of the top 1 5/8 inch Tracdown Minnows. Contains 3 of the top selling Tracdown Minno...

Features: The Geecrack SuPaku Swimmer 95 Floating Swimbait is a finesse-style bait designed for maximum fun and effectiveness! Features swiveling ...

Features: The Lucky Craft Lightning Pointer 98XR is a 4 Inch Cold/Warm Water Jerkbait that elicits a Crazy Side to Side Wobble thanks to its Uniqu...

Features: A modern evolution of a classic lure, the CD Magnum Elite delivers the iconic wounded minnow action with unmatched strength and reliabili...

Features: The Norman Speed-N Jr. Crankbait is the perfect Coldwater Crankbait designed to get bit when the fish are hesitant to go for a bite! Con...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Zombie Seri...

Features: The Lucky Craft Pointer 78DD SP Deep Diving Suspending Jerkbait is one of many members of the LEGENDARY Pointer Family of Jerkbaits and ...

Features: The Cotton Cordell Crazy Shad CRD Kit is a 3 Pack of Top Selling Colors of the infamous Crazy Shad Topwater Prop Lure! Thanks to its Comp...

Features: The Smithwick Deep Suspending Rattlin' Rogue also known as "Spoonbill" to Smithwick Old Timers is a testament to the Smithwick quality an...

Features: Versatile Deep-Diving Jerkbait - The BOOYAH Flash Point Jr. Deep Jerkbait is designed to target fish holding in the 8-10 ft range with li...

Features: The all new LIVETARGET Ultimate Frog 2 Inch Popper Bait is here and ready to fight Big Bass and other Surface Predators with a Splashing...

Features: The innovative new Shimano Armajoint 190SF Shallow Floating Swimbait is a hard body swimbait with Arma Boost technology to improve castin...