All Hard Baits

Features: The Geecrack SuPaku Swimmer 95 Slow Sinking Swimbait is a finesse-style bait designed for maximum fun and effectiveness! Features swivel...

Features: The SPRO Fat Papa Walker is a 5.1 inch, 7/8 ounce topwater walking bait designed by SPRO Pro Staffer Russ Lane. Enlarged belly section t...

Features: The Lucky Craft Lightning Pointer 110SP is a 4.5 Inch Cold/Warm Water Jerkbait that elicits a Crazy Side to Side Wobble thanks to its Un...

Features: The Halco Laser Pro 190 Extra Deep Diving Trolling Plug dives with laser sharp precision to its intended running depth of up to 20 feet t...

Features: The Geecrack Gilling Twister 75 High Float Swimbait is meticulously crafted to mimic a small Bluegill, a favorite prey of bass, offering...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...

Features: The all new Strike King Evader 90 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The SPRO McStick 110+1 is a 4 1/4 inch, 1/2 oz Suspending Jerkbait with a deep diving bill. The McStick 110+1 dives and works at 9 to 12 ...

Features: The Yo-Zuri Crystal Minnow 90mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming acti...

Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...

Features: The SPRO Hunter 65 MD is a 2 1/2 inch, 1/2 ounce medium diving crankbait. Dives 9 to 12 feet with an erratic hunting action. Loud knocki...

Features: The Daiwa TD Minnow 75SP is a 3 inch, 5/32 ounce jerkbait/rip bait with suspending buoyancy. The TD Minnow started as a limited North Am...

Features: The Hardcore Vibe 75S is a 3 inch, 3/4 ounce sinking lipless crankbait with multiple rattles. Tight wiggle swimming action that is deadly...

Features: The Heddon Super Zara Spook is a silent topwater bait with smooth "walk-the-dog" action that entices aggressive strikes from bass, pike, ...

Features: The Bill Lewis Sinking Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance! Designe...

Features: The Rebel Value Minnow Shallow Jerkbait is a shallow diving jerkbait. Perfect for small waters, streams, ponds, and shallow water. Catch...

Features: The all new Bass Mafia Dead Man Walking 5 Inch Topwater Walker is a deadly new tool from the Bass Mafia that's a must have in any anglers...

Features: The Halco Roosta Popper 80 Topwater Popper is a machine precision engineered to deliver big fish and even bigger pops on the waters surf...

Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Crawfish Se...

Features: The Halco Slidog 150 Rip-Bait is the ultimate choice for anglers seeking to feed off of Saltwater's biggest beasts aggressive tendencies...

Features: The Halco Laser Pro 210 Extra Deep Diving Trolling Plug dives with laser sharp precision to its intended running depth of up to 30 feet ...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...