All Hard Baits

Features: The all new Strike King 6XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: Designed by Major League Fishing pro Mark Daniels Jr., the SB-57 Squarebill delivers high-performance action for targeting fish around ro...

Features: The Berkley® Hit Stick 11 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Bass Mafia Hitman is a hybrid swimbait-crankbait designed for shallow water, creating aggressive surface action that triggers big bas...

Features: The all new Lunkerhunt 2.5 Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience! Fu...

Features: The Strike King KVD Elite 300 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed to hit...

Features: The Hardcore Crank 70F 3+ is a 2 3/4 inch, 3/4 ounce deep diving crankbait that runs between 9 and 11 feet. High-frequency action that d...

Features: The all new Strike King 5XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: Premium finesse-style shad crankbait delivering a tight wiggle and suspending action, designed for distance casting and precise presentat...

Features: The all new 3.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for medium t...

Features: The Yo-Zuri 3DB Slow Sinking 110mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...

Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The all new Bucca Baby Bull Rat Wakebait is an ultra realistic imitation mouse topwater bait designed by Mike Bucca to catch you big fis...

Features: Premium 8" slow-sinking swimbait designed by Mike Bucca, built to deliver lifelike swimming action that triggers strikes from big bass in...

Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...

Features: The Bucca Baby Bull Shad is a downsized, entry-level version of the high-end Triton Mike Bucca Bull Shad shad-profile hard body swimbaits...

Features: The SPRO Cyclone Prop Jr. is a Topwater Prop Bait. Features a metal prop style tail. Unique shape of the bait also gives it a secondary h...

Features: The all new SPRO Zero Swimmer 100 Wakebait is a powerhouse on the waters any time the fish are feeding up top! Constructed from quality h...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The Hardcore Crank 65F 2+ is a 2 5/8 inch, 1/2 ounce shallot to medium diving crankbait that runs between 2 and 7 feet. High-frequency ac...

Features: The all new Strike King Evader 70 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...

Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Yo-Zuri Bull Pop Topwater Popper is a versatile Topwater Lure built for Inshore and Offshore action, the Yo-Zuri Bull Popper excels i...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...

Features: The Yo-Zuri 3DB Crayfish is a slow-sinking hard bait designed to mimic a crayfish, making it a favorite forage lure for Largemouth Bass w...

Features: The Heddon Crazy Crawler Topwater Crawler lives up to its name thanks to it's Crazy Bite Inducing action that big fish cant resist! Havin...

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strik...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: The all new Bandit 3 Inch Walleye Shad is Precision Engineered to elicit Aggressive Strikes from Walleye in Heavily Pressured Waters tha...

Features: The all new Bandit 2.375 Inch Walleye Shad is Precision Engineered to elicit Aggressive Strikes from Walleye in Heavily Pressured Waters...

Features: The Halco MAX 190 is the epitome of versatility when it comes to Saltwater Angling, it can be trolled, it can be Jigged, and it can even...