All Hard Baits

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

*Note: Lure and Key Ring colors in this kit may vary from those shown in image.* Features: The Rapala Ultra-Lite Kit is a 4-piece variety pack of ...

Features: The Rapala Skitter Pop 05 is a 2 inch, 3/16 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitter P...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...

Features: A modern evolution of a classic lure, the CD Magnum Elite delivers the iconic wounded minnow action with unmatched strength and reliabili...

Features: The all new Rapala X-Rap Twitchin' Mullet 06 Twitchbait offers a subtle but irresistible side to side motion that drives the fish crazy! ...

Features: Introducing the 2 inch Rapala Shallow Shad Rap SSR05, a premium balsa bait designed to have a precise action with intricate finishes, and...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...

Features: A modern evolution of a classic lure, the CD Magnum Elite delivers the iconic wounded minnow action with unmatched strength and reliabili...