All Freshwater Products

Features: The Z-Man Badge TeeZ in the Grey Colorway is a casual graphic T-shirt featuring the classic Z-Man Logo on the front and the Z-Man Science...

Features: The Bass BaitZ TeeZ in the Tan Colorway is a casual graphic T-shirt featuring a bold, hand-drawn style Z-Man Bass BaitZ design that makes...

Features: The Crappie BaitZ TeeZ in the Army Green Colorway is a casual graphic T-shirt featuring a bold, hand-drawn style Z-Man Crappie BaitZ desi...

Features: The Z-Coastal HoodieZ are lightweight, ultra-soft hoodies designed for anglers and outdoor enthusiasts, offering comfortable coverage for...

Features: The Bubba 8 Inch Tapered Flex Fillet Knife is a must have for anglers who love to cook their prized catches and comes with a convenient ...

Features: The all new Gamakatsu 34R Hydroll Worm "Scat" Hooks were designed in collaboration with Japanese angler Mr. Takeru Tomimoto for use on L...

Features: The HIDEUP Stagger Wide Type Hog Creature Bait borrows the Water Displacing Body of the Stagger Wide Type Paddle Tail Swimbait but trades...

Features: The all new Bucca Trick Shad 6 Inch Glidebait is the latest creation from renowned Swimbait/Glidebait designer Mike Bucca and is real pr...

Features: The all new Great Lakes Finesse 3.25 Inch DropKick Shad is finally here to bring anglers the perfect Snack Sized Finesse Swimbait for bo...

Features: The all new Great Lakes Finesse Bait Bags are a way to level up your Tackle Storage game this season with style and function! Constructe...

Features: The Nichols Lures Mojo Flutter Spoon is ideal for targeting big fish feeding on smaller bait, delivering high-action attraction in every ...

Features: The Nichols Lures Pulsator Electrum Series Double Willow Spinnerbaits blend elegance and performance, delivering a perfectly balanced lur...

Features: The Nichols Lures Pulsator Gold Rush Series Double Willow Spinnerbaits are high-performance Spinnerbaits designed to trigger aggressive s...

Features: The Nichols Lures Pulsator Hoosier Series Tandem Colorado Indiana Spinnerbait is a versatile, high-performance Spinnerbait designed to ex...

Features: The Nichols Lures Pulsator Mother Lode Series Colorado Willow Spinnerbait is a high-performance Spinnerbait designed for anglers seeking ...

Features: The Nichols Lures Rado Series Double Colorado Spinnerbait delivers maximum thump and flash, designed to attract fish effectively and stan...

Features: The Nichols Lures The Catalyst Double Willow Spinnerbait blends premium style and performance, designed for topwater and subsurface actio...

Features: The Nichols Lures The Catalyst Colorado Willow Spinnerbait blends premium style and performance, designed for topwater and subsurface act...

Features: The Nichols Lures Reflex Series Buzzbait is a head-slammer style buzzbait engineered to provoke aggressive strikes from bass with its lou...

Features: The Nichols Lures Spoon Stinger Hooks are Tethered Twin Decoy Stinger Hooks designed to enhance your Nichols Spoon setup, adding extra ho...

Features: The Yo-Zuri Pro 110 Mid Depth Jerkbait is a premium jerkbait designed for 6-8 ft depth, delivering long-distance casts, pinpoint accuracy...

Features: The Yo-Zuri Pro 110 Jerkbait is a premium jerkbait designed for 3-5 ft depth, delivering long-distance casts, pinpoint accuracy, and irre...

Features: The Yo-Zuri Pro Shad Crankbait is a premium finesse-style shad-shape crankbait delivering a tight wiggle and suspending action, designed ...

Features: The Yo-Zuri Pro Glide Bait is a premium Japanese Designed Single Jointed Glide Bait built for smooth, chopping-style action, delivering a...

Features: The all new Yo-Zuri Pro Popper Topwater Popper is designed for explosive surface strikes, delivering long casting distance and precision ...

Features: The Lucky Craft Gunfish 95 H3 is a 3.75 Inch Topwater Popper/Walker that blends the two styles together giving an irresistible action big...

Features: The Lucky Craft Gunfish 117 is a 4.5 Inch Topwater Popper/Walker that blends the two styles together giving an irresistible action big fi...

Features: The Lucky Craft Silent Fat BDS2 Squarebill Crankbait is a 2.5 inch (62 mm) Shallow-Diving Squarebill Floating Crankbait with an impeccabl...

Features: The Lucky Craft Lightning Pointer 110DD is a 4.5 Inch Cold/Warm Water Jerkbait that elicits a Crazy Side to Side Wobble thanks to its Un...

Features: The Lucky Craft Lightning Pointer 110SP is a 4.5 Inch Cold/Warm Water Jerkbait that elicits a Crazy Side to Side Wobble thanks to its Un...

Features: The Lucky Craft Lightning Pointer 98XR is a 4 Inch Cold/Warm Water Jerkbait that elicits a Crazy Side to Side Wobble thanks to its Uniqu...

Features: The Lucky Craft Sammy 100 is a 4 Inch Topwater Walker that elicits a Legendary "walk the dog" action calling in big fish from far and wid...

Features: The Lucky Craft Sammy 105 is a 4.25 Inch Topwater Walker that elicits a Legendary "walk the dog" action calling in big fish from far and ...