All Freshwater Products

Features: The Picasso Gen 2 Shock Blade is a high-performance bladed jig designed to create strong vibration and unpredictable movement that trigge...

Features: The VMC Redline Series Swivel Fluke Hook enhances soft plastic jerkbait action with a stainless steel swivel, reducing line twists and cr...

Features: The VMC Sniper Swivel Weight combines a compact weight and swivel for precise casting, controlled vertical drops, and effective sniping i...

Features: The VMC Snitch Jig Spinhead enhances soft plastics with a rotating spinner blade that adds flash, vibration, and thump, increasing visibi...

Features: The Bill Lewis Afterburner is a versatile hybrid bait combining multiple bait styles into one high-performance fish-catching design. Craf...

Features: The DR 24 ("Deep Range 24") is a deep-diving crankbait designed to reach depths of 24'+, making it ideal for targeting fish in deep wate...

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strik...

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strike...

Features: Pro Picked Kits deliver top-performing lures selected by pros, giving anglers a complete set of effective baits at a great value for targ...

Features: A heavy plastic bait enhanced with fine skirt strands, the Fuzzy Nuki offers a unique profile and lifelike action that draws strikes whi...

Features: A heavy plastic bait enhanced with fine skirt strands, the Fuzzy Nuki offers a unique profile and lifelike action that draws strikes whi...

Features: The Yamamoto Fuzzy Nut is a compact 1.5" finesse bait designed to trigger strikes with its unique profile and lifelike movement, especial...

Features: The Fuzzy Senko takes the legendary Senko stick bait design and enhances it with added action, offering a proven fish-catching profile wi...

Features: The Fuzzy Senko takes the legendary Senko stick bait design and enhances it with added action, offering a proven fish-catching profile wi...

Features: Premium tungsten round ball jig built for sensitivity, strength, and unmatched performance when targeting fish with precision. Constructe...

Features: The BaitFuel Crappie Nano Duster is a compact baitfish imitation with lifelike scaling and eyes, designed to attract crappie, panfish, an...

Features: The 8.5" Loaded Daingerous Swimbait is a next-level soft-bodied swimbait designed for big bass hunters, offering unmatched realism, perfo...

Features: The Strike King Rattling Thunder Cricket is an enhanced topwater lure that combines proven action with a hybrid rattling blade for louder...

Features: The Strike King Rattling Thunder Cricket is an enhanced topwater lure that combines proven action with a hybrid rattling blade for louder...

Features: The Owner Jungle Trailer Hook boosts hookup confidence on spinnerbaits, buzzbaits, chatterbaits, and swim jigs, making it ideal for large...

Features: The G-Ratt Baits Poppa Pete OG Glide Baits are the biggest member of the well established "Pete" family of Glide Baits from G-Ratt! With ...

Features: High-action dice-style bait designed to trigger aggressive strikes and drive fish wild. Made from durable TPE material, offering long-las...

Features: The G-Ratt Baits Con Frog Jr is a premium topwater frog designed to tackle cover with ease, delivering reliable action and durability fo...

Features: The G-Ratt Baits Popping Frog is a topwater bass bait designed for explosive surface strikes in shallow, aggressive feeding zones. Made ...

Features: The G-Ratt Rocker is a versatile, lifelike soft plastic bait designed to entice strikes with realistic movement. Crafted from durable, hi...

Features: The Rocker Head is a precision-designed tungsten jig head that adds lifelike action to any minnow-style bait, boosting your chances of en...

Features: BaitPop Elite is a high-performance fishing bait designed to attract more bites quickly with powerful scent and sonar-enhancing technolo...

Features: Ultra-Realistic Anatomy - Lifelike frog detailing with painted eyes and precise color patterns that fool bass into crushing strikes they ...

Features: The all new G-Ratt Baits Poppa Pete 2.0 Glide Bait takes what you know and love from the Original Poppa Pete, but upgrades it for even de...

Features: The Seaguar Logo Pullover Pro Hoodie is a classic hooded sweatshirt with a Seaguar logo on the chest. Poly-bonded performance fleece is l...

Features: The VMC Neon Moon Eye Ultralight Jigheads are round Jigheads featuring a large holographic flashy fish eye to drive fish nuts! Each Jigh...

Features: The all new SPRO K-Rig CS3 Chad Shad 180 Swimbait Rig is a Big Bass's new Temptation when Gluttony is on its mind because after all "If o...

Features: The Rapala Giant DT Crankbait Decoration is a 24-inch oversized replica of the classic DT Crankbait, designed as a striking display piece...