All Freshwater Products

Features: Hyper-Responsive Fork Tail - Quivers instantly and darts unpredictably with minimal input, perfectly mimicking a dying shad that big bass...

Features: The Mayor™ is a versatile swimbait designed to target big bass, performing reliably in nearly any water or fishing condition all season l...

Features: The Mooch Minnow™ blends minnow and swimbait traits, excelling on jig heads or drop shot rigs, and delivers consistent, tournament-winnin...

Features: The Mooch Minnow™ blends minnow and swimbait traits, excelling on jig heads or drop shot rigs, and delivers consistent, tournament-winnin...

Features: The Rapala Crush City Salted Ned Roll features a spade tail that mimics minnows or gobies, delivering subtle, lifelike swimming action f...

Features: The Claptail is a topwater lure designed to trigger explosive strikes with its unique sound and action, making it a must-have for anglers...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: The Rapala Snare 50 Lipless Crankbait excels at open-water casting, ripping through cover, or jigging over hard lake bottoms with stable,...

Features: The VMC GT Swimbait Jig Jighead is designed for swimbait fishing, offering precise swimming action and enhanced fish-attracting features ...

Features: The VMC Moon Fly Jig is designed to attract crappie, perch, and panfish, combining visibility-enhancing features and lifelike motion to t...

Features: The X Zone GBO is an innovative dice-style soft bait developed over two years, designed to excel when fish are pressured or finicky, deli...

Features: A versatile straight wormy crawler designed to attract bass with enhanced flavor and action, delivering long-lasting bites. Made from SAF...

Features: A versatile straight wormy crawler designed to attract bass with enhanced flavor and action, delivering long-lasting bites. Sold in packs...

Features: The Freedom Flyer is a dynamic soft plastic minnow designed to trigger aggressive strikes with its unmatched rolling and darting action. ...

Features: Ultra-lifelike pre-rigged crawfish bait designed to mimic natural movement and trigger strikes from craw-hungry bass right out of the pac...

Features: Premium topwater frog bait designed to generate explosive strikes and consistent action when targeting big bass. Constructed from durable...

Features: The Storm Surge Minnow is a lifelike swimbait featuring a realistic baitfish body and paddle tail, designed to deliver subtle, natural sw...

Features: The Storm Surge Minnow is a lifelike swimbait featuring a realistic baitfish body and paddle tail, designed to deliver subtle, natural sw...

Features: The Bucca Brand Trick Shad is a precision-designed swimbait by Mike Bucca, crafted to provoke strikes from trophy bass in shad-heavy wate...

Features: Compact multi-jointed swimbait designed to mimic a fleeing baitfish, delivering lifelike swimming action that triggers reaction strikes f...

Features: A Bassmaster Classic-winning tungsten jig designed for unmatched sensitivity, strength, and lifelike minnow presentation, perfect for ope...

Features: Premium tungsten jig designed for panfish anglers, offering fast sink rates and precise presentations even in smaller sizes. Constructed ...

Features: The Eye-Candy Shiner is a 3-1/4" soft plastic bait designed with a Ned-like profile, mimicking a feeding baitfish crawling along the bott...

Features: The VMC Minnow Shaker Jig Jighead creates a lifelike rocking motion, ideal for forward-facing sonar and finesse bass fishing techniques. ...

Features: The Z-Man FattyZ is a 6 inch soft plastic worm made with 10X Tough ElaZtech construction for amazing durability! Each worm is impregnat...

Features: Eagle Claw Split Dual Lock Snaps let anglers quickly change lures or leaders, keeping more time on the water without cutting lines or ret...

Features: A durable jig head hook designed to securely hold soft plastic worms and deliver strong hook-ups when targeting powerful bass. Built with...

Features: Proven salmon spoon with a thin-profile design that delivers an irresistible swimming action, making it a top choice for targeting ocean...