All Freshwater Products

Features: A versatile straight wormy crawler designed to attract bass with enhanced flavor and action, delivering long-lasting bites. Made from SAF...

Features: A versatile straight wormy crawler designed to attract bass with enhanced flavor and action, delivering long-lasting bites. Sold in packs...

Features: The Missile Baits Freedom Flyer Minnow is a 4.25 dynamic soft plastic minnow designed to trigger aggressive strikes with its unmatched r...

Features: Ultra-lifelike pre-rigged crawfish bait designed to mimic natural movement and trigger strikes from craw-hungry bass right out of the pac...

Features: Premium topwater frog bait designed to generate explosive strikes and consistent action when targeting big bass. Constructed from durable...

Features: The Storm Surge Minnow 3 Inch is a lifelike swimbait featuring a realistic baitfish body and paddle tail, designed to deliver subtle, na...

Features: The Storm Surge Minnow 4 Inch is a lifelike swimbait featuring a realistic baitfish body and paddle tail, designed to deliver subtle, na...

Features: The Bucca Brand Trick Shad is a precision-designed swimbait by Mike Bucca, crafted to provoke strikes from trophy bass in shad-heavy wate...

Features: Compact multi-jointed swimbait designed to mimic a fleeing baitfish, delivering lifelike swimming action that triggers reaction strikes f...

Features: A Bassmaster Classic-winning tungsten jig designed for unmatched sensitivity, strength, and lifelike minnow presentation, perfect for ope...

Features: Premium tungsten jig designed for panfish anglers, offering fast sink rates and precise presentations even in smaller sizes. Constructed ...

Features: The Eye-Candy Shiner is a 3-1/4" soft plastic bait designed with a Ned-like profile, mimicking a feeding baitfish crawling along the bott...

Features: The VMC Minnow Shaker Jig Jighead creates a lifelike rocking motion, ideal for forward-facing sonar and finesse bass fishing techniques. ...

Features: The Z-Man FattyZ is a 6 inch soft plastic worm made with 10X Tough ElaZtech construction for amazing durability! Each worm is impregnat...

Features: Eagle Claw Split Dual Lock Snaps let anglers quickly change lures or leaders, keeping more time on the water without cutting lines or ret...

Features: A durable jig head hook designed to securely hold soft plastic worms and deliver strong hook-ups when targeting powerful bass. Built with...

Features: Proven salmon spoon with a thin-profile design that delivers an irresistible swimming action, making it a top choice for targeting ocean...

Features: The Picasso Gen 2 Shock Blade is a high-performance bladed jig designed to create strong vibration and unpredictable movement that trigge...

Features: The VMC Redline Series Swivel Fluke Hook enhances soft plastic jerkbait action with a stainless steel swivel, reducing line twists and c...

Features: The VMC Sniper Swivel Weight combines a compact weight and swivel for precise casting, controlled vertical drops, and effective sniping i...

Features: The VMC Snitch Jig Spinhead enhances soft plastics with a rotating spinner blade that adds flash, vibration, and thump, increasing visibi...

Features: The Bill Lewis Afterburner is a versatile hybrid bait combining multiple bait styles into one high-performance fish-catching design. Craf...

Features: The DR 24 ("Deep Range 24") is a deep-diving crankbait designed to reach depths of 24'+, making it ideal for targeting fish in deep wate...

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strik...

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strike...

Features: Pro Picked Kits deliver top-performing lures selected by pros, giving anglers a complete set of effective baits at a great value for targ...

Features: A heavy plastic bait enhanced with fine skirt strands, the Fuzzy Nuki offers a unique profile and lifelike action that draws strikes whi...

Features: A heavy plastic bait enhanced with fine skirt strands, the Fuzzy Nuki offers a unique profile and lifelike action that draws strikes whi...

Features: The Yamamoto Fuzzy Nut is a compact 1.5" finesse bait designed to trigger strikes with its unique profile and lifelike movement, especial...

Features: The Fuzzy Senko takes the legendary Senko stick bait design and enhances it with added action, offering a proven fish-catching profile wi...

Features: The Fuzzy Senko takes the legendary Senko stick bait design and enhances it with added action, offering a proven fish-catching profile wi...

Features: Premium tungsten round ball jig built for sensitivity, strength, and unmatched performance when targeting fish with precision. Constructe...

Features: The BaitFuel Crappie Nano Duster is a compact baitfish imitation with lifelike scaling and eyes, designed to attract crappie, panfish, an...