All Freshwater Products

Features: Premium baitcasting reel designed for smooth, controlled casting with advanced technology to reduce backlashes and deliver consistent per...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...

Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The Classic Vibrax® is a proven in-line spinner that runs 2-6 feet deep, designed to attract strikes with its patented low-frequency vibr...

Features: The Kaden Travel Series offers high-performance 3-piece rods designed for anglers on the move, maintaining all features of the original K...

Features: Versatile jigging spoon designed to attract perch, walleye, trout, bass, and pike with lifelike action and sound, effective in both ice a...

Features: The Picasso Titanium Pro Spinnerbait delivers hard-hitting vibrations and straight tracking for aggressive, fast-moving presentations, ma...

Features: The Picasso Titanium High Performance Double Colorado Spinnerbait delivers unmatched flash and vibration, perfect for attracting aggressi...

Features: The Phenix Reaper Series is a premium line of trolling rods designed for Kokanee and Trout, offering top-tier performance with enhanced s...

Features: Introducing the all-new Phenix M1 Walleye Series-engineered for elite performance, this rod line is based on the best-selling M1 Bass ser...

Features: Engineered for Elite Walleye Anglers: The NEW Phenix M1 Walleye Series is a high-performance upgrade of the bestselling M1 Bass rods, cra...

Features: Designed in collaboration with expert angler Eric Cagle, this premium spinning rod delivers exceptional sensitivity and performance for c...

Features: The Phenix Feather Series rods deliver unmatched lightness, sensitivity, and balance, redefining performance for bass anglers seeking ult...

Features: The Phenix Feather Series delivers exceptional lightness, balance, and sensitivity, offering bass anglers a rod that redefines precision ...

Features: The New M1 Bass Rods deliver unmatched sensitivity and control, designed to give bass anglers a precise, performance-driven fishing exper...

Features: The M1 Bass Rods deliver unmatched sensitivity and control, designed for precision-driven performance to give anglers the ultimate bass f...

Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...

Features: The Yama Bug is a versatile creature bait designed with pro angler input, built to excel in flipping, pitching, or serving as a jig trail...

Features: The Zoom Lizard 6 Inch Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifel...

Features: The Zoom Super Fluke Paddle Tail is a 5-inch soft plastic baitfish imitator designed to deliver strong vibrations and realistic swimming...

Features: Premium three-jointed swimbait designed to mimic natural shad and baitfish, delivering lifelike action that trophy bass can't resist. Bui...

Features: The Bucca Brand Trick Shad is a precision-designed swimbait by Mike Bucca, crafted to provoke strikes from trophy bass in shad-heavy wate...

Features: Premium 8" slow-sinking swimbait designed by Mike Bucca, built to deliver lifelike swimming action that triggers strikes from big bass in...

Features: The Picasso Custom Fantasy Football Jig combines superior action and vibrant colors, designed to attract more fish with its dynamic movem...

Features: The Picasso Pro Metal Neko Weight is a Game Changer for Neko Rig Fishing and is a new staple for any anglers tacklebox! Exposed head is ...

Features: The Picasso Pro Metal Worm Weights provide anglers with a high-performing, cost-effective alternative to pure lead, offering enhanced sen...

Features: The Picasso Rusty Squeaker produces a unique squeaky pitch and clacking sound that provokes aggressive strikes from fish. Its versatile n...

Features: Picasso Dummy Heads are designed for fishing heavy cover and ensuring compliance with state regulations, providing a safe and effective a...