All Freshwater Products

Features: Pro-Cure Bait Sauce is a versatile fish attractant designed to enhance both natural bait and artificial lures with long-lasting scent. Ma...

Features: Keith Archer's Ultimate Cure is a top-rated bait cure designed to maximize color, texture, and effectiveness Crafted with food-grade ingr...

Features: The Bomber Deep Flat A is a 2 1/2 inch, 3/8 ounce flat-sided deep running crankbait. Perfect choice for anglers targeting fish in the 5 t...

Features: Versatile Soft Bait for Tough Conditions: The Berkley PowerBait® MaxScent Flux-Gill is crafted to excel in pressured waters, using scent ...

Features: Versatile Soft Bait for Tough Conditions: The Berkley PowerBait® MaxScent Flux-Gill is crafted to excel in pressured waters, using scent ...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 2 to 4 feet lure designed for maximum pe...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 5 feet lure designed for maximum pe...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 6 Feet lure designed for maximum pe...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 4 to 7 feet lure designed for maximum pe...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...

Features: The Yamamoto Shinobi Grub is a versatile 3.5" double-tail grub designed for serious anglers, effective across a wide range of fishing tec...

Features: The Senko is the iconic soft-plastic stickbait, loved by anglers for its unmatched versatility and proven ability to catch fish in numer...

Features: The Senko is the iconic soft-plastic stickbait, loved by anglers for its unmatched versatility and proven ability to catch fish in numer...

Features: The Senko is the iconic soft-plastic stickbait, loved by anglers for its unmatched versatility and proven ability to catch fish in numer...

Features: The Cannonball Popping Frog is a topwater bass bait designed to dominate heavy cover, fooling even pressured fish with its realistic 3D f...

Features: The Bass Mafia Hitman is a hybrid swimbait-crankbait designed for shallow water, creating aggressive surface action that triggers big bas...

Features: The NetBait Finiki Sonix Pinch Craw is a 2.5-inch soft bait designed to imitate lifelike crawfish movements and entice more bites. Made f...

Features: Fuse Gel from BaitFuel is a next-gen scent enhancer using MAG Formula to create a powerful attraction field that draws in more fish and a...

Features: Versatile soft plastic bait built for steady action and enhanced fish attraction, ideal for anglers targeting strikes at any retrieval sp...

Features: The Jackall Live Darter is a hardbait designed to target suspended bass, delivering sharp, erratic darting action that mimics fleeing pre...

Features: Premium jerkbait designed for pressured waters and finicky bass, delivering consistent performance and realistic baitfish appeal. Constru...

Features: BaitFuel's Nano Crappie Series 2" soft baits are designed for maximum attraction, ideal for catching crappie and other panfish in various...

Features: The Nano Crappie Series 2" baits are designed to maximize attraction, boost catch rates, and effectively target a variety of panfish in ...

Features: The Nano Crappie Series 2" baits are designed to maximize attraction and boost catch rates, ideal for targeting a variety of panfish in ...

Features: The Nano Crappie Series 2" baits are crafted to attract and catch a variety of panfish with maximum efficiency in shallow or deep water....

Features: The Manitoba Mullet is a predator-focused bait designed to entice Trout, Pike, and Muskies with lifelike movement and irresistible action...

Features: The DieZel KickerZ is a premium inshore soft bait designed to entice finicky species like tarpon, redfish, speckled trout, and snook with...