All Freshwater Products

Features: The Strike King® 2.5 Inch Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish mov...

Features: The Strike King® 3 Inch Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movem...

Features: Flat-sided crankbait designed to deliver a tight wobble and irresistible action that consistently draws strikes from bass. Constructed w...

Features: The Strike King Final Copy Swimbait is a versatile, high-performing lure designed for lifelike action and consistent strikes in a variety...

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: A compact, high-performing soft jerkbait designed for dropshotting or sonar jighead use, delivering lifelike shimmying action that consi...

Features: The Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait delivering lifelike action to trigger strikes on Ned rigs, dropshots, wacky rigs, and...

Features: Innovative finesse bait combining the classic 2.75" TRD body with hand-threaded silicone skirts for lifelike action and enhanced attracti...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners a...

Features: The Strike King® 4 Inch Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movem...

Features: The Strike King Spotlight Shim-E Minnow 3 Inch is a highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion o...

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: The Twitchin' Puppet is a compact glide bait designed to mimic a dying baitfish, darting and gliding with lifelike action when twitched o...

Features: Compact topwater bait designed to mimic fleeing baitfish, delivering explosive strikes and consistent surface action. Crafted from durabl...

Features: A compact finesse bait that imitates zooplankton, insect larvae, and other tiny prey, delivering lifelike movement even when deadsticked....

Hover Stroll Your Way to Suspended Giants! The Missile Baits Spunk Shad Ultimate Hover Strolling Combo is a custom-curated kit by the Discount Tack...

Texas Rig Made Simple – A Bass Fishing Essential The YUM Dinger Texas Rig Combo is a one-stop kit designed to help anglers of all skill levels lear...

Features: High-Impact Buzzbait for Big Bites: The Berkley Riveter is a ready-to-fish buzzbait designed to attract bass with an aggressive sound pro...

Features: The Hog Father Jr. is a 7-inch (2.5 oz) glidebait crafted in collaboration with Tater Hog Custom Lures, delivering proven glide action a...

Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...

Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...

Features: The Strike King Spotlight Shim-E Minnow 5 Inch is a highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion o...

Features: The Strike King Spotlight Split Minnow is a 3 Inch hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving...

Features: The Strike King Spotlight Split Minnow is a 4 Inch hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving...

Features: The all new Z-Man PrawnStarZ Soft Plastic 3 Inch Prawn is a bait that has been in the making for years, and now finally lives up to the ...

Features: Compact 1.75" bait designed for forward-facing sonar, with a realistic shad profile and lively forked tail to attract big crappie and pan...

Features: The Z-Man PrawnStarZ Loose Body Soft Plastic Prawn is a lifelike, versatile soft bait offering realistic action and exceptional durabili...

Features: Introducing the Phenix Classic BFS rod series-engineered for finesse anglers who demand precision and sensitivity when targeting trophy b...

Features: The Phenix Classic BFS rod is designed for precision light-line fishing in pressured waters, offering unmatched sensitivity and performan...

Features: The redesigned Phenix M1 Bass Rod delivers exceptional performance and sensitivity, making it a top-tier choice for bass anglers seeking ...

Features: High-Performance Bass Rods: The newly redesigned Phenix M1 Bass Rods are engineered for superior strength, sensitivity, and casting preci...

Features: The Phenix K2 rod series is a high-performance casting rod line built for anglers seeking top-tier sensitivity, strength, and balance acr...

Features: Elite Spinning Rods for Precision AnglingThe Phenix K2 Spinning Rods deliver unmatched sensitivity, balance, and strength-designed for se...

Features: A cornerstone of the Phenix bass rod lineup for over 40 years, the Ultra MBX is a premium, performance-driven rod crafted for serious ang...

Features: The Phenix Ultra MBX is a legendary bass rod known for its custom quality, combining decades of expertise into a lightweight, balanced de...

Features: The Phenix Ultra Swimbait Rod is a trusted choice for anglers targeting giant bass, blending high-performance technology with comfort for...

Features: The Phenix Composite X is a top-tier crankbait rod, known for its precise bait presentation and strong feedback, combining classic S-Glas...

Features: The Phenix Cicada Salmon and Steelhead series is designed for anglers chasing silver ghosts, offering the lightest, strongest, and most s...

Features: The Phenix Cicada Salmon and Steelhead series is a premium rod designed for targeting salmon and steelhead, combining lightweight strengt...

Features: The Phenix Triecta Rod series is specially crafted for salmon and steelhead anglers, delivering the perfect balance of sensitivity and st...

Features: The Phenix Triecta Rod series is crafted specifically for salmon and steelhead anglers, combining sensitivity and strength to meet the de...

Features: Lightweight Sensitivity: The Trifecta Lite series is designed for anglers seeking one of the lightest and most sensitive rods available, ...

Features: The Iron Feather is Phenix's premium ultra-light rod, expertly designed for anglers who demand sensitivity, precision, and top-tier perfo...