All Freshwater Products

Features: The Sunline Siglon PE AMZ is a highly sophisticated line constructed with an eight-strand high-performance braid, offering a blend of st...

Features: The Lunkerhunt Finesse Swimbait is 3 inch soft plastic paddle tail swimbait with a ribbed body. Minnow baitfish profile with a swimming ...

Features: The Strike King KVD Ocho Wacky Rig Tool is a soft stickbait wacky O-ring applicator tool. Designed specifically for wacky and Neko riggi...

Features: The Arbogast Triple Threat Classic Hard Baits Variety Pack has two classic Arbogast Hula Poppers and one battle-tested Arbogast Jitterbu...

Features: The Daiwa CA 80 is a new compact low-profile baitcaster featuring magnetic cast control. Lightweight with an aluminum frame and carbon gr...

Features: The Norman NXS Deep Diving Crankbait is a 2 1/2 inch deep diving crankbait. Dig into the bottom to mimic feeding baitfish or crawdads. D...

Features: The LIVETARGET BaitBall Spinner Rig Umbrella Rig combines the anatomically accuracy of realistic baitfish swimbaits, the vibrations of a...

Features: The all new Rapala High-Vis 20 lb Digital Scale brings anglers a tournament grade scale affixed with a day and night display to ensure yo...

Features: The 13 Fishing Omen Gold Bottom Bouncer Trolling Rod is an innovative and sharp-looking new trolling rod for when you may want to troll, ...

Features: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...

Features: Atlas Best Bite Salmon Eggs are cured salmon eggs. Perfect choice for enticing trout, salmon, and steelhead. Life-like size and a bright...

Features: Everyone knows the Cotton Cordell Wally Diver! It's the classic 2.5 inch casting or trolling lure that has put more walleyes in the box ...

Features: The Eagle Claw Panfish Pro-V Bend Jig Kit is a 48-piece assortment of round panfish jigheads with Pro-V bend hooks. Enable a wide variety...

Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...

Features: The Strike King Mark Rose Lil' Ledge Spoon is a 3 3/4 inch, 1 ounce jigging spoon. Unique jigging spoon design: narrow at each end and bu...

Features: The all new Z-Man Redfish Trucker Hat is a stylistic choice with a classic fit that highlights any head! Show your love for the Lowcountr...

Features: The Eagle Claw Lazer Sharp Dressed Treble Hook provides added attraction to hard baits. Premium feather accents that offer more movement...

Features: The all new Geecrack Earthy Soft Plastic Worm is aimed at perfecting the Neko Rig presentation, catering to finesse fishing enthusiasts s...

Features: The all new updated Evergreen Combat Stick Casting Rods combine sleek design with high-quality construction for exceptional performance d...

Features: The Eagle Claw Trokar TK220 Re-Volve Rotational Shank Hook is a rotational shank bait hook designed to slowly revolve as it is being trol...

Features: The Rebel Buzz'n Frog Topwater Lure is a 2 1/2 inch buzzing frog-imitating topwater hard lure. Floats head up like a frog when you stop ...

Features: The VMC Tokyo Rig Heavy Duty Wide-gap Value Pack is a pack of 10 Tokyo Rigs with Wide-Gap hooks. Features Heavy-duty wide gap forged hook...

Features: Daiwa Rock Rover Jig Hoochie Replacement Skirt is a squid replacement skirt. Same OEM skirt found sold with the Daiwa Rock Rover Jig. Me...

Features: The Lunkerhunt Finesse Worm is a 3 inch soft plastic Ned rig stickworm. Flat bottom with small ridges, which creates a subtle gliding act...

Features: Seaguar UV Long Sleeve Hooded Performance Sun Shirts are lightweight, sun-protective fishing shirts perfect for protecting you from the ...

Features: The Roboworm 4.5 Inch Curly Tailed Worm are a new take on what a worm can be by adding a bite educing Curly Tail that makes its presence ...

LIVETARGET Blueback Herring Swimbaits give you the opportunity to catch notoriously fickle Bass and Stripers on so-called "Blueback Lakes." Make n...