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Top Brands
All Freshwater Products
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Jackall TN 50/60/70 Lipless Crankbait
from $18.99from $18.04Features: The Jackall TN 50/60/70 Lipless Crankbait is a premium lipless crankbait. Innovative tungsten mouth allows the bait to stand straight up...
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Bucca Trick Shad Glidebait - 8 Inch
$49.99$44.99Features: Premium 8" slow-sinking swimbait designed by Mike Bucca, built to deliver lifelike swimming action that triggers strikes from big bass in...
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Berkley Flicker Shad Shallow Crankbait
from $5.99from $5.39Features: The Berkley Flicker Shad Shallow is a Shallow Diving Crankbait. Size, profile, and dive depth imitate real shad. Maximum rattle and roll ...
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Berkley PowerBait Drip Minnow - 3 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Minnow 3 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Norman Speed Clips Snaps
from $5.99from $5.09Features: The Norman Speed Clips Snaps are crankbait snaps. Easiest way for you to attach a lure to fishing line. Stronger than other snaps. Work g...
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Baby Buzz Bait
$7.85Features: The Baby Buzzbait™ by Lee Bailey Jr., designed by the creator of the original Cavitron Buzzbait, delivers an irresistible topwater action...
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Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait
$11.49$9.77Features: The Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait runs straight even when running fast and deep. This 5 1/2 inch bait features an ...
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SPRO Power Swivel Combos w/Stainless Steel Line Ties - NS Black Finish
from $7.99from $6.79Features: The all new SPRO Power Swivel Combos w/Stainless Steel Line Ties offering anglers a unique take on fishing with Swivels allowing you to c...
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Strike King Rage Lobster 4 1/2 inch Soft Plastic Craw 5 pack
$7.99$6.79Features: The Strike King Rage Lobster is a 4 1/2 inch soft plastic craw with Rage Tail appendages. Oversized version of the Rage Craw. With the s...
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Berkley Fusion19 Treble Hook
$7.99$7.19Features: The Berkley Fusion19 Treble Hook is a lure replacement hook. Ultra-sharp needle points with extra durable round bend treble. Used on Berk...
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G7 Worm Protect Tube
$3.59Features: G7 Worm Protect Tubes are specialized rigging rings for Neko or wacky rigging soft plastic stickbaits and worms. Made from durable silic...
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River2Sea Whopper Plopper 110 Topwater Prop Lure
$16.99Features: The River2Sea Whopper Plopper 110 is a 4 1/3 inch, 1 ounce model of Larry Dahlberg's world-renowned topwater prop lure design. Prop tai...
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Yo-Zuri 3DB Floating Wake Prop Bait
from $12.99from $9.09Features: The Yo-Zuri 3DB Series Wake Prop is a large-sized, single-jointed hard bait meticulously crafted to create irresistibly noisy topwater w...
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Megabass X-70 BFS
$16.99Features: The Megabass X-70 BFS, a ultra twitchy jerkbait from the pros at Megabass that bring the fish out to play cast after cast! With a center-...
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Missile Baits Shredder JR - 2.5 Inch
$7.99$7.59Features: The Shredder is a 2.5" finesse soft plastic hair jig designed for versatile applications, perfect for enticing bass even in tough conditi...
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BKK Silent Chaser Glide 'N Shake Jig Heads
$5.99Features: The BKK Silent Chase Glide 'N Shake Jig Head is designed to work in gliding and shaking presentations of soft plastics. The Bullet Head, ...
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Megabass Dark Sleeper Soft Body Swimbait - 3.8 Inch
$9.99Features: The Megabass Dark Sleeper 3.8 Inch Soft Body Swimbait is a Deep Running Goby Styled imitation that is perfect for a wide variety of tech...
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Mule Fishing Mule Minnow
$5.49Features: The Mule Minnow is a soft plastic minnow profile finesse bait in sizes 1.2 inches, 2.2 inches and 3.2 inches. The Mule Minnow is formulat...
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Picasso Smart Mouth Plus Fish Head Jigs
$8.79$7.91Features: The Picasso Smart Mouth Plus Fish Head Jigs offer versatility for both fresh and saltwater fishing! Unique double bait keeper, located o...
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Gamakatsu Finesse Wide Gap Hooks
$5.50$4.73Features: Gamakatsu Finesse Wide Gap Hook is a dependable wacky rigging hook when targeting bass. These hooks are also great for salmon and steelhe...
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Strike King Rattlin' Pro Model Jig
$4.99$4.24Features: The Strike King Rattlin' Pro Model Jig is a bass casting jig with loud rattles designed by Denny Brauer. Loud sonic profile is impossibl...
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Luhr-Jensen Cowbell Lake Troll
$19.49$16.57Features: The Luhr-Jensen Cowbell Lake Troll is a 38 inch cable trolling rig with four #4 blades and a trolling rudder. Unique blade design produce...
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Thill America's Favorite Premium Bobber Stop/Bead 6 pack
$1.99$1.69Features: The Thill America's Favorite Premium Bobber Stops are made from high-vis, fluorescent-colored, fine-diameter thread. Quality stop knots ...
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BnR Tackle Salmon Twitching Jigs
$6.39$5.43Features: BnR Tackle Salmon Twitching Jigs are rounded head casting jigs with silicone skirts designed for targetting coho and other salmon. Silic...
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Bill Lewis Rat-L-Trap Mag Trap Lipless Crankbait - 3.5 Inch
from $7.69from $6.54Features: The Bill Lewis Rat-L-Trap Mag Trap is the larger brother to the original Rat-L-Trap that many consider to be one of the best lures of al...
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YUM Dinger Soft Plastic Stick Bait Bulk Bags - 5 Inch
$11.99Features: The YUM Dinger 5 Inch Soft Plastic Stick Bait is a versatile soft plastic with subtle, lifelike action that doesn't break the bank, espe...
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Z-Man EZ EggZ
$5.49$4.67Features: The Z-Man EZ EggZ are soft plastic salmon eggs molded in a long string for salmon, trout and steelhead fishing. Impregnated with natural...
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Berkley PowerBait Speed Boss
$6.99$6.29Features: The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished ...
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Owner 4109 Jungle Wacky Weedless Bass Bait Hook
$9.75$8.29Features: The Owner 4109 Jungle Wacky Weedless Bass Bait Hook is a tough new bass bait hook constructed with Zo-Wire! Owner's Zo-Wire adds 15% more...
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Roboworm Textured Curly Tail Worm - 5.5 Inch
$4.99$4.24Features: The Roboworm 5.5 Inch Textured Curly Tailed Worm is a new take on what a worm can be by adding a bite educing Curly Tail that makes its ...
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Zoom Creepy Crawler Twin Tail Grub Jig Trailer - 3 Inch
from $4.29Features: The Zoom Creepy Crawler is a versatile 3" soft plastic bait designed as a trailer to add lively action and extra appeal to your favorite ...
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Xzone MuscleBack Fat Finesse Worm 6 inch 8 pack
$5.99$5.09Features: The Xzone Muscleback Fat Finesse Worm is 6 inch, fat, all-purpose worm. Classic finesse worm shape, just fatter. The Fat Finesse worm hit...
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Sufix 131 Braid Lo-Vis Green 150 Yards
$48.49$41.22Features: Sufix 131 Braid is a new 12-carrier braided fishing line that uses 12 HMPE fibers and 1 GORE® Performance Fiber in the line's core. Japa...
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Booyah Prank 2 1/2 inch Topwater Popper
$10.99$9.34Features: The Booyah Prank is a 2 1/2 inch topwater popper that pulls double duty as a shallow-diving squarebill. Cupped and shaved mouth spits t...
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Rapala Original Floater F18 Balsa Jerkbait
$16.99$14.44Features: The Rapala Original Floater F18 is a classic 7 inch, 11/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a s...
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Eagle Claw Worm Weight Sinker
from $1.39from $1.18Features: The Eagle Claw Worm Weight Sinker is a cone-shaped lead weight to put on your line above the hook and bait for Texas Rigging. These worm ...
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Booyah Hard Knocker Lipless Crankbait - 2.5 Inches
$8.99$7.64Features: The Booyah Hard Knocker Lipless Crankbait elicits HARD Strikes from big fish thanks to its Aggressive Acoustic Profile and Irresistible A...
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Gambler Quick Change KO Punch Skirt 2 pack
$6.99Features: The Gambler Quick Change Punch Skirts are series of silicone and round rubber skirts for punching and flipping rigs. Similar to the origi...
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Thill America's Classic Float
$1.99$1.69Features: The Thill America's Classic Float is a classic balsa wood float. Buoyant balsa body rides lower on the shortened float shaft. High-visib...
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Big Bite Baits Nekorama Worm - 7 Inch
$5.99Features: The all new Big Bite Baits Nekorama Worm designed in collaboration with Major League Fishing Pro Drew Gill is here to take the waters by ...
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Savage Gear 3D Real Trout Swimbait Soft Body Swimbait
from $9.99from $8.49Features: The Savage Gear 3D Real Trout Swimbait Soft Body Swimbait is a lure that serves ultra-realism with its hyper-realistic design. Based on ...
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The Rod Glove Bait Glove
from $4.99from $4.24Designed to secure your rigged bait to your rod, the Rod Glove Bait Glove is constructed from durable, flexible rubber-backed canvas and features a...
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Reaction Innovations Pocket Rocket Stick Worm
$6.65Features: The Reaction Innovations Pocket Rocket is a new soft plastic stick worm with ribbing that wiggles and jiggles as it slowly sinks for extr...
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Keitech Easy Shiner 5 inch Soft Paddle Tail Swimbait
from $7.99Features: The Keitech Easy Shiner is a soft plastic paddle tail swimbait that combines the body shape of the Keitech Shad Impact and paddle tail o...
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Picasso Lures Titanium Pro Single Colorado Spinnerbait
$15.99$14.39Features: The all new Picasso Lures Titanium Pro Single Colorado Spinnerbait is an American Made product crafted from the highest quality material...
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VMC Heavy Duty Black Nickel Wide Gap Hook
$5.49$4.67Features: The VMC Heavy Duty Black Nickel Wide Gap Hook is an offset wide gap hook with a black nickel finish. Extra-sharp wide gap hook, with 3-d...
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Strike King KVD Fat Baby Finesse 5 inch Soft Plastic Worm 8 pack
from $6.99from $5.94Features: The Strike King KVD Fat Baby Finesse Worms are 5 inch soft plastic worms that have an oversized tail to allow for more action and drag i...
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Jackall Counter Back Spoon - 4.7 Inch
$19.99$18.99Features: It's finally here, the all new Jackall Counter Back Spoon was designed in conjunction with BASS Elite Series Angler Kyoya Fujita to prese...
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