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Top Brands
2024 Spring Classic Sale
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Yo-Zuri 3D Inshore Popper 3 1/2 inch Topwater Popper
$9.99$8.99Features: The Yo-Zuri 3D Inshore Popper 90 is a 3 1/2 inch, 7/8 ounce topwater popper designed specifically for inshore saltwater surface fishing. ...
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Sale!
Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait
$8.99from $6.42Features: The Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait runs straight even when running fast and deep. This 4 3/4-inch bait features an...
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Sale!
Yo-Zuri 3DB Jerkbait 90
$9.99from $7.20Features: The Yo-Zuri 3DB Jerkbait 90 is a 3 1/2 inch, 7/16 suspending jerkbait that dives 2 feet. Classic minnow profile and a flat-sided body des...
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Sale!
Berkley PowerBait Natural Scent Trout Bait 1.75 oz. Jar
$6.59from $4.70Features: Berkley PowerBait Natural Scent Trout Bait is a scented dough bait that smells and tastes like real bait. Scientifically shown to outpe...
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Sale!
Berkley Dredger Deep Diving Crankbait Deeper Diving Models
$10.99from $7.64Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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Berkley Justin Lucas J-Walker 100/120 Topwater Walker
$9.99$8.99Features: The Berkley J-Walker is a topwater walking bait with a classic baitfish-imitating body design. Attractive, easy to start walking action ...
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Berkley PowerBait Craw Fatty Soft Plastic Craw
from $3.99from $3.59Features: The Berkley PowerBait Craw Fatty is a soft plastic craw bait laced with Berkley's proprietary PowerBait attractant formula. Takes the ev...
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Yo-Zuri Crystal 3D Minnow Floating Jointed Deep Diver 5 1/4 inch Trolling Lure
from $14.99from $13.49Features: The Yo-Zuri Crystal 3D Minnow Floating Jointed Deep Diver is 5 1/4 inches, dives 10 to 13 feet, and attracts all types of larger game fi...
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Yo-Zuri Crystal Minnow Floating Deep Diver 5 1/4 inch Hard Minnow
$15.99$14.39Features: The Yo-Zuri Crystal Minnow Deep Diver is a brilliant lure diving up to depths of 13 feet with a tight wiggle. Measures 5 1/4-inch, weigh...
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Yo-Zuri Bonita Trolling Sinking Lure
from $34.99from $25.20Trolling is its game, and Yo-Zuri Bonita Trolling Sinking Lure is its name. Infusing key features such as a power body with color change technology...
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Berkley Trilene 100% Fluorocarbon Professional Grade 200 Yards
from $20.99from $18.89Features: Berkly Trilene 100% Fluorocarbon Professional Grade is high-quality fluorocarbon fishing line offered at an affordable price and backed ...
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Yo-Zuri 3D Inshore Surface Minnow Wake Bait
$9.99$8.99Features: The Yo-Zuri 3D Inshore Surface Minnow is an inshore waking crankbait with a flashy internal hologram sheet. It is 3 1/2 inches long and...
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Rapala Jointed Shad Rap 05 Deep Diving Crankbait
$8.99$7.64Features: The Rapala Jointed Shad Rap 05 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2-inch bait ha...
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Berkley PowerBait MaxScent Tube - 6 pack
$7.99$7.19Features: The Berkley PowerBait MaxScent Tube is a Scented Tube. Releases a super-charged scent field to attract fish like never before seen. Soft...
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Rapala SXRT-08 X-Rap Twitchin' Mullet Sinking Twitchbait - 3.125 Inch
$13.99$11.89Features: The Rapala X-Rap Twitchin' Mullet is a 3 1/8 inch, 7/16 ounce sinking twitchbait. 3D holographic eyes and X-Style translucent body. Slow...
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Sale!
Rapala Jigging Rap 3 1/2 inch W9 Ice Jigs
$10.69from $7.51Features: The Rapala Jigging Rap W9 Ice Jigs are 3 1/2 inch, 7/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard w...
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Sale!
Berkley Thin Fisher Blade Bait
$5.99from $4.16Features: The all new Berkley Thin Fisher Blade Bait is a quality Blade Bait offering from Berkley that take a lot of inspiration from the infamous...
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Rapala CountDown CD07 2 3/4 inch Balsa Minnow
$10.49$8.92Features: The Rapala CountDown CD07 is a 2 3/4 inch, 1/4 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Yo-Zuri Crystal 3D Minnow Floating Shallow Diver
from $11.99from $10.79Features: The Yo-Zuri Crystal 3D Minnow Floating Shallow Diver dives shallow depths and attracts all types of saltwater and inshore game fish. Thi...
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Sale!
Rapala XR-10 X-Rap Medium Diving Jerkbait - 4 Inch
$13.99from $9.73Features: The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait...
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Rapala DT Series Crankbait DT Metal 20
$14.99$12.74Features: The Rapala DT20 is a 2 3/4 inch, 7/8 ounce extra deep diving crankbait. Dives up to 20 feet deep. Extra thin polycarbonate lip for perfe...
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Sale!
Berkley Trilene Big Game Monofilament Line Clear Quarter Pound Spools
$11.49from $8.74Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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Berkley Fusion19 Offset Worm Hook
$3.99$3.59Features: The Berkly Fusion19 Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging. Needle point with Sl...
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Rapala SXRSB-09 X-Rap Saltwater Subwalk Subsurface Walker - 3.5 Inch
$13.99$11.89Features: The Rapala X-Rap Saltwater SubWalk 09 Topwater Subsurface Walker can perform subsurface "Walk-the-Dog" action. This 3 1/2-inch, 3/4 ounc...
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Z-Man Graph ShadZ Soft Plastic - 3.8 Inch
$6.99$5.94Features: The all new Z-Man Graph ShadZ Soft Plastic is purpose built and designed to give Forward Facing Sonar Anglers THE competitive edge! It's ...
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Rapala RipStop 12 Jerkbait
from $10.99from $9.34Features: The Rapala RipStop 12 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-shaped tail. Uniq...
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Sale!
Yo-Zuri 3DB Deep Crank 2 3/4 inch Deep Diving Crankbait
$9.99from $7.20Features: The Yo-Zuri 3DB Deep Crank is a extra deep diving crankbait with a wide wobbling-rolling action for bass in deep waters. This 2 3/4-inch...
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Sale!
Berkley Trilene XL Monofilament Clear Filler Spools 250-330 Yards
from $8.99from $8.09Features: Berkley Trilene XL Monofilament Clear Filler Spools are basic monofilament fishing line designed to help facilitate hassle free fishing ...
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Sale!
Rapala SXRT-10 X-Rap Twitchin' Minnow Twitchbait - 4 Inch
$13.99from $9.83Features: The Rapala SXRT10 X-Rap Twitchin' Minnow is a 4 inch, 1/2 ounce twitchbait. X-style translucent body and 3D holographic eyes for excelle...
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Sale!
Rapala OG Tiny 04 Shallow Diving Crankbait
$11.99from $8.38Features: The Rapala OG Tiny 04 Shallow Diving Crankbait is a flat-sided Shallow Diving Crankbait you can use to target Bass and other Freshwater s...
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Sale!
Z-Man Project Z ChatterBait 3/4 oz.
$9.49from $6.49Features: Chemically-sharpened, heavy-duty 5/0 Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and elec...
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Rapala CountDown CD03 1 1/2 inch Balsa Minnow
$8.99$7.64Features: The Rapala CountDown CD03 is a 1 1/2 inch, 1/8 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Z-Man ElaZtech Bait LockerZ
$69.99$59.99*Note: Any baits, line, tools, and tackle seen in images for this product are for demonstration only and are NOT included with purchase.* Features:...
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Sale!
Rapala OG Rocco 05 Squarebill Crankbait - 2.5 Inch
$11.99from $8.38Features: The Rapala OG Rocco 05 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ott DeFoe was ...
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Sale!
Rapala Slab Rap SLR06 Lipless Crankbait
$8.99from $6.28Features: The Rapala Slab Rap SLR06 is a 2 1/2 inch, 3/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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Rapala Ultra Light Crank 03 Medium Diving Crankbait
$8.99$7.64Features: The Rapala Ultra Light Crank ULC03 is a 1 1/2 inch, 1/8 ounce medium diving crankbait. Dives 4 to 8 feet with an attractive wobbling, rol...
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Rapala Husky Magnum 15 Trolling Lure
$16.49$14.02Features: The Rapala Husky Magnum 15 is a 5 1/2 inch, 1 1/4 ounce hard bait trolling lure. Runs 15 feet deep unassisted, purpose-built for high sp...
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Berkley PowerBait MaxScent Creature Hawg - 4 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Creature Hawg is a 4 inch soft plastic creature designed to bring the next-level scent of MaxScent to pun...
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Rapala Skitter V 4 inch Topwater Walker
$12.49from $8.64Features: The Rapala Skitter V SKV10 is a 4 inch, 1/2 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lure...
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Berkley PowerBait 10 inch Power Worms 8 pack
$5.99$5.39Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft but fir...
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Yo-Zuri TopKnot Mainline Natural Clear Fluorocarbon Fishing Line 200 Yards
from $14.99from $13.49Features: Yo-Zuri Topknot Natural Clear MainLine 200 Yards is one of the newest fluorocarbon fishing line products from Yo-Zuri. Abrasion resistan...
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Berkley Finisher 9 Jerkbait - 3.5 Inches
$10.99$9.89Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Rapala Shad Dancer SDD07 Deep Diving Crankbait
$10.49$8.92Features: The Rapala Shad Dancer SDD07 Crankbait is a 2 3/4 inch, 9/16 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Da...
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Rapala Ultra Light Minnow 06 Jerkbait
$8.99$7.64Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Z-Man Scented ShrimpZ 4 inch Soft Plastic Shrimp 5 pack
$5.49$4.67Features: The Z Man Scented ShrimpZ Soft Plastic Craw Bait is perfect when slowly retrieved, twitched, and hopped along the bottom. It is impregna...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
$6.99from $5.11Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley PowerBait MaxScent Flatnose Minnow - 4 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Flatnose Minnow is a 4 inch, thin-profile drop shot minnow with a flat nose, making it very effective for...
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Berkley Fusion19 Drop Shot Hook
$3.99$3.59Features: Berkley Drop Shot hooks were designed for suspended dropshot soft plastic presentations but can also be used for small live baits. Needl...
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