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Top Brands
2024 Spring Classic Sale
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Rapala Shadow Rap Shad 09 Jerkbait
$11.99$10.19Features: The Rapala Shadow Rap Shad 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking action,...
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Rapala Original Floater F13 Balsa Jerkbait
$11.99$10.19Features: The Rapala Original Floater F13 is a classic 5 1/4 inch, 1/4 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a ...
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Z-Man SwimmerZ 4 inch Paddle Tail Swimbait 4 pack
from $6.99from $5.94Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 4 inch paddle tail swimbait with molded eyes and scales. One of the toughest swimbaits on t...
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Z-Man Texas Eye TEXL Articulated Jigheads 2 pack
$6.49$5.52Features: The Z-Man Texas Eye TEXL is a new upsized version of the original Texas Eye articulated jighead. Designed to pair with Z-Man's larger ...
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Z-Man BatwingZ 2 3/4 inch Jig Trailers 6 pack
from $4.49from $3.82The Z-Man BatwingZ are uniquely textured, featuring buoyant ElaZtech pinchers that float up off the bottom. The BatwingZ jig trailers accurately mi...
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Rapala Crush City Mooch Minnow - 3.5 Inch
$6.19$5.57Features: The all new Rapala Crush City Mooch Minnow seamlessly combines the best features of a Minnow and a Swimbait resulting in the new king of ...
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Sale!
Rapala Scatter Rap Deep Husky Jerk
$8.99from $6.47The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Z-Man CrossEyeZ Flipping Jig 1/2 oz.
$5.29$4.50Features: The Z Man CrossEyeZ Flipping Jig delivers an eye-crossing hookset Features a heavy-duty 4/0 VMC flipping hook with sharp point to land t...
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Sale!
Berkley PowerBait MaxScent Flat Worm - 4.25 Inch
$7.99from $6.55Features: The Berkley PowerBait MaxScent Flat Worm is a 4.25 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tap...
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Sale!
Z-Man Scented PogyZ 3 inch Paddle Tail Swimbait 5 pack
from $4.99from $3.55Features: The Z-Man Scented PogyZ Paddle Tail Swimbait are 3 inch, 5 pack scented fat belly soft plastic paddle tail swimbaits. Most durable saltw...
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Rapala SXR-10 X-Rap Saltwater Rip Bait - 4 Inch
$13.49$11.47Features: The Rapala SXR-10 X-Rap Saltwater is a 4 inch, 7/16 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassisted ...
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Yo-Zuri Hydro Pencil 5 inch Saltwater Topwater Walker
$12.99$11.69Features: The Yo-Zuri Hydro Pencil Floating 5 inch Topwater Walker is an affordable and durable topwater lure perfect for walk-the-dog action. 5-i...
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Sale!
Z-Man Scented ShrimpZ 3 inch Soft Plastic Shrimp 5 pack
$5.49from $3.55Features: Featuring lifelike appendages and a tail, the Z-Man Scented ShrimpZ produce all kinds of shrimpy swimming action that will draw in the p...
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Sale!
Z-Man CrossEyeZ Power Finesse Jig 1/4 oz.
$5.29from $3.62Features: The Z-Man CrossEyeZ Power Finesse Jig is a downsized flipping jig for extra versatility, known to deliver eye-crossing hook sets! The Cr...
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Sale!
Rapala Jointed Shad Rap 07 Deep Diving Crankbait
$8.99from $6.42Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Sale!
Berkley PowerBait Power Floating 3 inch Plastic Trout Worm 15 pack
$5.29from $3.78Features: The PowerBait Power Floating Trout Worm replicates trout-attracting features of small worms and other forage. Lively action gives a life...
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Sale!
Rapala Super Shad Rap 5 1/2 inch Crankbait
$20.49from $14.56Features: The Rapala Super Shad Rap is a magnum-sized version of Rapala's classic Shad Rap crankbait that measures 5 1/2 inches and weighs 1 5/8 o...
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Rapala DT Series Crankbait DT14
$10.99$9.34Features: The Rapala DT14 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 14 feet deep. Extra thin polycarbonate l...
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NEW
Z-Man Tungsten Chatterbait Elite Evo
$15.99$13.59Features: The all new Z-Man Tungsten Chatterbait Elite EVO takes the Legendary Z-Man Chatterbait to a chemically advanced new level that has been l...
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Z-Man Midwest Finesse Swim Jig
$4.99$4.24Features: The Z-Man Midwest Finesse Swim Jig is a skirted swim jig designed for light-line, finesse applications. This is a skirted swim jig design...
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Z-Man Pop ShadZ 5 inch Soft Plastic Popper 3 pack
from $5.99from $5.09The Z Man Pop ShadZ Soft Plastic Popper is a unique hybrid swimbait and popper, combining 50-percent soft plastic and 50-percent popper design tha...
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Z-Man Micro WormZ Soft Plastic Worm - 8 Pack
$4.99$4.24Features: The All New Z-Man Micro WormZ Soft Plastic Worm is so hot its hard to touch, which is hard to not do when its made from the legendary El...
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Sale!
Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait
$10.49from $7.37Features: The Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait runs straight even when running fast and deep. This 5 1/2 inch bait features an ...
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Rapala RipStop 09 Jerkbait
from $9.99from $8.49Features: The Rapala RipStop 09 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-style tail. Uniqu...
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Z-Man BullZeye Skirtless Spinnerbait
$5.49$4.67Features: The Z-Man BullZeye Spinnerbait is a skirtless gold Colorado blade spinnerbait. Provides the hard-thumping vibration and durable construc...
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Sale!
Rapala Rippin' Rap 05 Lipless Crankbait
$8.99from $6.42Features: The Rapala Rippin' Rap 05 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2-inch, 5/16 ounce bait has...
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Z-Man ST GrubZ
$4.99$4.24Features: The Z-Man ST Grub is an upgraded version of the popular 2.5" GrubZ™ that has proven to be a staple in the United States and abroad for al...
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Sale!
Yo-Zuri Rattl'N Vibe 3/8 oz. Lipless Crankbait
$8.99from $6.48Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Sale!
Berkley SquareBull 2 3/8 inch Shallow Squarebill Crankbait
$8.99from $6.72Features: The Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Erratic hunting action. Maxi...
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Z-Man HeroZ 10 inch Oversized Soft Jerkbait
from $11.99from $10.19Features: Z-Man HeroZ are oversized 10 inch fish-shaped jerk bait ideal for a variety of big-fish applications. Extremely soft yet tear-resista...
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Sale!
Rapala Husky Jerk 08 Jerkbait/Trolling Minnow
$7.49from $5.39Features: The Rapala Husky Jerk 08 is a 3 1/8 inch, 1/4 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
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Berkley Swamp Lord Hollow Body Popping Frog
$9.99$8.99Features: The Berkley Swamp Lord Hollow Body Popping Frog is a top-tier topwater popper designed for captivating action cast after cast in a smalle...
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Sale!
Berkley PowerBait The Deal Soft Body Swimbait
$6.99from $5.10Features: The Berkley PowerBait The Deal is a soft body swimbait designed by Skeet Reese for fishing when gamefish are on the hunt for baitfish li...
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Z-Man CrossEyeZ Flipping Jig 3/8 oz.
$5.29$4.50Features: The Z Man CrossEyeZ Flipping Jig delivers an eye-crossing hookset Features a heavy-duty 4/0 VMC flipping hook with sharp point to land t...
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Sale!
Rapala Crush City Bronco Bug - 6 Pack
$6.99from $4.90Features: The all new Rapala Crush City 4 Inch Bronco Bug was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide a ...
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Sale!
Rapala Husky Jerk 10 Jerkbait/Trolling Minnow
$8.99from $6.42Features: The Rapala Husky Jerk 10 is a 4 inch, 3/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to lon...
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Yo-Zuri 3DB Shad Suspending 2 3/4 inch Medium Diving Crankbait
$9.99$8.99Features: The Yo-Zuri 3DB Shad is a 2 3/4 inch, 3/8 ounce shad-style crankbait with a suspending buoyancy and 4 to 6 foot depth rating. True-to-li...
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Sale!
Rapala Shad Rap 2 3/4 inch Medium Diving Crankbait SR07
$10.49from $7.32Features: The Rapala Shad Rap SR07 is a 2 3/4 inch, 5/16 ounce medium diving crankbait that runs 5 to 11 feet. With a precise action and natural b...
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Berkley PowerBait MaxScent Lil' General Worm - 2.75 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Lil' General is a 2.75 inch ned-sized stick worm molded from Berkley PowerBait MaxScent formula. Featurin...
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Z-Man Boar HogZ Soft Plastic Creature Bait
$4.99$4.24Features: The Z Man Boar HogZ Soft Plastic Creature Bait 4 inch 5 pack is an ideal bait for flipping, pitching, casting, Carolina rigging, and pun...
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Sale!
Yo-Zuri Big Game High Speed Vibe 5 1/4 inch Sinking Trolling Lure
$19.99from $14.40Features: The Yo-Zuri Big Game High-Speed Vibe is a sinking trolling lure manufactured to match baitfish found up and down the Atlantic and Pacifi...
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Berkley Gulp! 2 inch Scented Saltwater Plastic Sandworm 24 pack
$7.99$7.19Features: The Berkley Gulp! Sandworm swims and looks like it is alive. Extremely durable and long lasting bait. Expand your strike zone with 400x...
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Yo-Zuri Pins Minnow Sinking Shallow Diver
from $7.99from $7.19Features: The Yo-Zuri Pins Minnow Sinking Diver is a small, minnow-imitating hard lure. Great multi-species lure in both freshwater and saltwater e...
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Sale!
Berkley PowerBait Gilly Soft Body Swimbait
$9.99from $7.28Features: The Berkley PowerBait Gilly is a Soft plastic bluegill. Influenced with Japanese technique and design, the innovative new Berkley Gilly ...
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Z-Man Project Z ChatterBait 1 oz.
$9.49$8.07Features: Chemically-sharpened, heavy-duty 5/0 Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and elect...
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Sale!
Z-Man Mag ShroomZ Weedless Jigheads 3 pack
$6.29from $4.31Features: The Z-Man Mag ShroomZ Weedless Jigheads are large, magnum-size Ned rig jigheads built with a 6/0 hook and wire weedguards. Mushroom-shap...
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Sale!
Berkley Cane Walker 5 inch Topwater Walker/Popper
$9.99from $7.48Features: The Berkley® Cane Walker is a 5 inch pencil popper style walking topwater lure with a heavy tail weight for long-distance casting. Live...
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Sale!
Rapala XR-08 X-Rap Shallow Diving Jerkbait - 3.125 Inch
$13.99from $9.73Features: The Rapala X-Rap 08 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 3 1/8-inch ...
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