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Top Brands
2025 Spring Classic Sale
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Z-Man Kicker CrabZ
$5.49$4.67Features: The Z-Man Kicker CrabZ is a first-of-its-kind crab imitation that accurately imitates a sideways swimming crab. Winner of ICAST 2022 Bes...
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Yo-Zuri Crystal Minnow Deep Diver Walleye Trolling Minnow Lure
from $9.99from $6.99Features: The Yo-Zuri Crystal Minnow Floating Deep Diver Walleye is a deep-diving trolling minnow hard bait optimized for walleye fishing. This ba...
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Z-Man HerculeZ Top Hook Soft Swimbait
from $9.99from $8.49Features: The Z-Man HerculeZ are a new series of large, top hook soft body swimbaits! Exclusive curved paddle tail design for lifelike swimming ac...
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Z-Man Trout Eye 3/16 oz. Jighead 3 pack
$5.99$5.09Features: Z-Man Trout Eye Jigheads are 3/16 ounce jigheads with 2/0 Mustad UltraPoint hooks. Vivid, 3D eyes for maximum attraction. Hand-poured wi...
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Z-Man DoormatadorZ 6 inch Scented Curly Tail Grubs 3 pack
$5.99$5.09Features: The Z-Man DoormatadorZ are a new 6 inch scented soft plastic curly tail grub designed specifically for fluke/flounder fishing in the Mid...
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Yo-Zuri 3D Inshore Topknock Pencil Topwater Walker 125mm - 5 Inch
$11.99$8.39Features: The Yo-Zuri 3D Inshore TopKnock Pencil 100mm Topwater Walker is an inshore beast that catshes monsters thanks to its incredible action a...
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Z-Man Pop ShadZ 4 inch Soft Plastic Popper 3 pack
from $6.49from $5.52Constructed of high quality ElazTech material that floats and is 10X's tougher, The Z-Man Pop ShadZ are the first of its kind soft plastic popper! ...
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Z-Man Pro ShroomZ Weedless Jigheads 4 pack
$6.99$5.94Features: The Z-Man Pro ShroomZ Weedless Jigheads are weedless Ned rig jigheads made with larger 2/0 hooks and are available in heavier weights th...
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Rapala BX Brat 06 Square Bill Crankbait
from $11.49from $9.77Features: The Rapala BX Brat 06 Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 6 feet. Delivers hard flash and wild-t...
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Z-Man Mulletron Line Through Swimbait
from $10.99from $9.34Features: The Z-Man Mulletron Line Through Swimbait is an innovative Swimbait designed for saltwater gamefish with exceptional durability and life...
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Seaguar Red Label Fluorocarbon Fishing Line 175-250 Yards
from $17.75from $13.31An excellent introduction to anglers who are new to mainline fluorocarbon, Seaguar's Red Label Fluorocarbon is strong yet extremely soft, sensitive...
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Seaguar Tatsu Fluorocarbon Fishing Line 200 Yards
from $46.25from $34.69Virtually invisible and almost invincible, Seaguar Tatsu Fluorocarbon is at the apex of fluorocarbon evolution, and Seaguar's strongest and softest...
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Berkley Flicker Shad Crankbait - 3/16 oz
$8.99$8.09Features: The Berkley Flicker Shad Crankbait is a 2 inch, 3/16 ounce pro-designed deep-diving plug that dives 9 to 11 feet deep. Size, profile, ...
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Yo-Zuri 3DB Crank 1.5 MR Medium Diving Crankbait
$8.99$6.29Features: The Yo-Zuri 3DB Crank 1.5 MR is a 2 3/8 inch, 1/2 ounce medium diving crankbait. Wobbling-rolling action that runs between 5-8 feet deep...
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Yo-Zuri Snap Beans 1 inch Ultralight Crankbait
$4.99$3.49Features: Yo-Zuri Snap Beans are tiny ultralight crankbaits that measure 1 inch long and weigh only 1/16 ounce. Oversized eyes and tight wiggling ...
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Z-Man Chattershad Soft Plastic Trailer - 3.5 Inch
$5.49$4.67Features: The all new Z-Man 3.5 Inch Chattershad Soft Plastic Trailer is purpose built for use behind the infamous Z-Man Chatterbait increasing yo...
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Z-Man TRD SpinZ Tail Spinners 3 pack
$5.99$5.09Features: The Z-Man TRD SpinZ Tail Spinners is a soft plastic add-on blade to add some flash to your ElaZtech baits. Molded plastic dual-prong kee...
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Z-Man Project Z ChatterBait 3/8 oz.
$9.99$8.49Features: Chemically-sharpened, heavy-duty 5/0 Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and elec...
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Berkley PowerBait PowerStinger Bladed Jig Trailer
$9.99$8.99Features: The Berkley PowerBait PowerStinger is a new Bladed Jig Trailer molded with honeycomb-style for a great looking thick baitfish profile an...
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Berkley Gulp! Saltwater Grub - 6 Inch
$9.99$8.99Features: The Berkley Gulp! 6 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...
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Z-Man Slim SwimZ 3 inch Soft Paddle Tail Swimbait 6pk
$5.49$4.67Features: The Z-Man Slim SwimZ are downsized, 3 inch soft plastic ElaZtech swimbaits. Ideal for panfish, but super effective when larger fresh- an...
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Z-Man Power Finesse ShroomZ Jigheads 3 pack
$5.99$5.09Features: The Z-Man Power Finesse ShroomZ is a beefed up version of the Finesse ShroomZ that better handles larger baits and bigger fish. Heavy d...
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Berkley Money Badger Trolling Plug / Crankbait
from $8.99from $8.09Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Berkley PowerBait Pit Boss
$6.99$6.29Features: The Berkley PowerBait Pit Boss is a versatile creature bait with appendages for added action that can be fished on jigs, as a ned, also ...
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Z-Man Floating WormZ 7 inch Trout Worm
$5.49$4.67Features: The Z-Man Floating WormZ Trout Worm is a 7 inch floating soft plastic worm. 10X Tough ElaZtech construction for maximum buoyancy and dur...
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Z-Man Striper Eye Jigheads 2 pack
$5.99$5.09The Z-Man Striper Eye Jigheads feature an oversized 3D eye to present a more prominent target for gamefish, as well as a heavy duty 6/0 Mustad Ultr...
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Berkley Money Badger Deep Diving Trolling Plug / Crankbait
from $9.99from $8.99Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Z-Man CrossEyeZ Football Jig
$5.29$4.50Features: The Z-Man CrossEyeZ Football Jig was designed by Elite Series pro and jig fishing guru, David Walker. Combines a traditional football ji...
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Z-Man DarterZ 6 inch Segmented Soft Jerkbait 5 pack
$6.49$5.52Features: Z-Man DarterZ are 6 inch segmented soft jerkbaits. Designed by veteran inshore saltwater angler Captain C.A. Richardson to mimic slender ...
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Z-Man StreakZ XL 8 inch Soft Jerkbait 2 pack
$5.99$5.09Features: The Z-Man StreakZ XL Soft Jerkbait are 8 inch, oversized soft plastic jerkbaits. 10X Tough ElaZtech® construction for extreme durability...
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Berkley PowerBait 3 inch Floating Mice Tails 13 pack
$5.99$5.39Features: The Berkley PowerBait Floating Mice Tails are a 3 inch artificial bait that combines salmon egg and trout worm into one incredible bait....
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NEW
Z-Man Chatterbait Jack Hammer Baby Jack - 3/8 oz
$19.99$16.99Features: The all new Z-Man Chatterbait 3/8 oz Jack Hammer Baby Jack is finally here delivering you and your local waters a more bite sized offeri...
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Berkley Fusion19 Swimbait Jig Heads - 3 Pack
from $7.99from $7.19Features: The Berkley Fusion19 Swimbait Jig Head is designed for everyone! Its ultra realistic looking custom 40-degree pull point is ideal for op...
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Z-Man Texas Eye Finesse Articulated Jigheads 3 pack
$7.49$6.37Features: The Z-Man Texas Eye Finesse is a new downsized version of the original Texas Eye articulated jighead. Designed to pair with Z-Man's sm...
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Z-Man SlingbladeZ Willow Colorado Spinnerbait
$9.99$8.49Features: The Z-Man SlingbladeZ Willow Colorado Spinnerbait is a tournament-grade spinnerbait designed by the legendary Luke Clausen. Built with l...
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Z-Man Finesse FrogZ 2 3/4 inch Soft Plastic Frog 4 pack
$5.49$4.67Features: Compact design is ideal when conditions dictate a smaller profile topwater presentation. Twin paddle feet create attention-getting, bubb...
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Z-Man Micro WormZ Soft Plastic Worm - 8 Pack
$4.99$4.24Features: The All New Z-Man Micro WormZ Soft Plastic Worm is so hot its hard to touch, which is hard to not do when its made from the legendary El...
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Berkley Bullet Pop 60/70/80 Topwater Popper
$10.99$9.89Features: The Berkley Bullet Pop is a hard plastic topwater popper with a tail weighted design tuned for maximum casting distance. Versatile, easy...
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Berkley Powerbait Nessie Soft Plastic Glide Bait
from $10.99from $9.89Features: Introducing the all new Berkley Powerbait Nessie Soft Plastic Glide Bait, a collaborative design with bass pro Mike Iaconelli designed to...
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Z-Man Football NedZ Jigheads 3 pack
$6.49$5.52Features: Z-Man Football NedZ are a new line of football-shaped Ned rig lead jig heads. Designed for fishing deeper, rocky bottom lakes and rivers...
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Z-Man Finesse ShroomZ Weedless Jigheads
$6.99$5.94Features: The Z-Man Finesse ShroomZ Weedless are weedless versions of Z-Man's popular Ned rig jighead. Pairs perfectly with a variety of Z-Man fin...
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Z-Man Trout Eye 1/8 oz. Jighead 3 pack
$5.99$5.09Features: Z-Man Trout Eye Jigheads are 1/8 ounce jigheads with 2/0 Mustad UltraPoint hooks. Vivid, 3D eyes for maximum attraction. Hand-poured wit...
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Seaguar InvizX Fluorocarbon 600 Yards
from $71.00from $53.25Features: Seaguar InvizX Fluorocarbon is a castable, supple and, soft mainline fluorocarbon. Designed to be used as a mainline for freshwater f...
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Berkley Flicker Shad Shallow Crankbait
from $5.99from $5.39Features: The Berkley Flicker Shad Shallow is a Shallow Diving Crankbait. Size, profile, and dive depth imitate real shad. Maximum rattle and roll ...
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Yo-Zuri 3DB Popper 3 inch Topwater Popper
$9.99$6.99Features: The Yo-Zuri 3DB Popper has a double-cupped mouth for maximum water and sound displacement. This 3-inch and 3/8-ounce bait combines Inter...
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Rapala XRM-20 X-Rap Magnum Big Game Trolling Lure - 5.5 Inch
$28.99$24.64Features: The Rapala X-Rap Magnum 20 is a 5 1/2 inch, 1 5/8 ounce big game tolling minnow slash bait that dives up to 20 feet unassisted. Run true...
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Z-Man Pop FrogZ 4 inch Soft Plastic Popper Frog 4 pack
$5.49$4.67Features: Z-Man Pop FrogZ are 4 inch soft plastic popping frogs. 10X Tough ElaZtech construction creates the most durable frog on the market. St...
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Rapala Crush City 3 Inch Ned BLT - 10 Pack
$6.99$6.29Features: The all new Rapala Crush City 3 Inch Ned BLT was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide a uni...
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