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Top Brands
2026 Spring Classic Sale
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Rapala Shad Rap Elite 55 Floating Crankbait - 2 1/4 Inch
Retail: $15.99Our Price: $13.59Features: The all new Rapala Shad Rap Elite 55 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wir...
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Rapala Retractable Hook Sharpener
Retail: $11.49Our Price: $9.77Features: Use the Rapala Retractable Hook Sharpener to keep hooks razor sharp. Features a fine grit aluminum oxide stone sharpener. Comes with a n...
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Berkley Stunna 100 Jerkbait - 3.94 Inch
Retail: $16.99Our Price: $15.29Features: The new Berkley Stunna 100 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge o...
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Yo-Zuri Mag Popper Topwater Popper 100mm - 4 Inch
Retail: $14.99Our Price: $11.99Features: The Yo-Zuri Mag Popper 100mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...
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Berkley Stunna 100 +1 Jerkbait - 3.94 Inch
Retail: $16.99Our Price: $15.29Features: The new Berkley Stunna 100 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Z-Man Bad Azz Bass TeeZ Short Sleeve T-Shirt
Retail: $24.99Our Price: $21.24Features: Z-Man Bad Azz Bass TeeZ are short sleeve t-shirts. Old-school bass illustration screen-printed on the chest. Super light and comfy thanks...
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Berkley PowerBait Drip Minnow - 4 Inch
Retail: $10.99Our Price: $9.89Features: The all new Berkley PowerBait Drip Minnow 4 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Yo-Zuri 3DR-X Flat Heavy Sinking Minnow 80mm - 3.125 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Flat Heavy Sinking Minnow in the largest 80mm size is the perfect choice when hunting the biggest fish, because big fi...
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Rapala Deep Tail Dancer 07 Deep Diving Crankbait
Retail: $16.99Our Price: $14.44Features: The Rapala Deep Tail Dancer 07 Crankbait is a 2 3/4 inch, 5/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 15...
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Yo-Zuri 3DR-X Shallow Runner SR Crankbait 50mm - 2 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Shallow Running Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish! Part of the 3DR-X family of bai...
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Berkley PowerBait Drip Minnow - 3 Inch
Retail: $10.99Our Price: $9.89Features: The all new Berkley PowerBait Drip Minnow 3 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Berkley Shallow Money Badger Crankbait - 2.1 Inch
Retail: $10.99Our Price: $9.89Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 5 feet lure designed for maximum pe...
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Yo-Zuri Floating Magnum Minnow Jr. 90mm - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri Floating Magnum Minnow Jr. 90mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...
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Rapala CountDown CD11 4 3/8 inch Balsa Minnow
Retail: $12.99Our Price: $11.04Features: The Rapala CountDown CD11 is a 4 3/8 inch, 9/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Berkley Fusion19 Shakey Head
Retail: $7.99Our Price: $7.19Features: The Berkley Fusion19 Shakey Head hooks cater to a wide range of anglers, from beginners to experienced enthusiasts! It's round ball shak...
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Berkley PowerBait Agent-E Pre-Rigged Swimbait - 2 Pack
from Retail: $8.99from $8.09Features: The Berkley PowerBait Agent-E is a Weighted Bottom-Dwelling Swimbait that gets BIT! Constructed with an ultra-low center-of-gravity inte...
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Rapala RipStop Deep 09 Jerkbait
Retail: $12.99Our Price: $11.04Features: The Rapala RipStop® Deep 09 is a 3 1/2 inch, 1/4 ounce deep diving (up to 6 feet) jerkbait. Hard plastic boot tail that imparts a unique...
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Seaguar Smackdown Braid 300 Yards Flash Green
Retail: $60.00Our Price: $45.00Features: Seaguar Smackdown Braid 300 Yards Flash Green delivers a super thin construction compared to other braids in its class. This fishing line...
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Z-Man Evo Swim Jig
Retail: $5.99Our Price: $5.09Features: The all new Z-Man Evo Swim Jig is a great addition to the EVO Line of Lures that brings incredible performance for an unbeatable value! C...
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Rapala Shad Rap 3 1/8 inch Deep Diving Crankbait SR08
Retail: $11.99Our Price: $10.19Features: The Rapala Shad Rap SR08 is a 3 1/8 inch, 3/8 ounce deep diving crankbait that closely resembles baitfish found the world over. With a p...
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Berkley Fusion19 Swimbait Hook
Retail: $5.99Our Price: $5.39Features: The Berkley Fusion19 Swimbait hooks come in sizes from 3/0 up to 7/0 Featuring Needle point with SlickSet Coating for easier penetration....
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Seaguar Fluoro Premier Leader Wheel 50 Yards
from Retail: $36.99from $27.74Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Fluoro Premier Leader is premium saltwater fishing leader mate...
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Berkley Gulp! 2 1/2 Inch Scented Minnow 18 Pack
Retail: $8.99Our Price: $8.09Features: The Berkley Gulp! 2 1/2 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-...
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Berkley PowerBait MaxScent Flatnose Jerk Shad - 5 Inch
Retail: $9.99Our Price: $8.99Features: The Berkley PowerBait MaxScent Flatnose Jerk Shad is a 5 inch soft plastic minnow-shaped bait that can be used as a jerkbait or a drop s...
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Rapala Skitter V 5 1/4 inch Topwater Walker
Retail: $15.99Our Price: $13.59Features: The Rapala Skitter V SKV13 is a 5 1/4 inch, 1 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lu...
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Rapala XRMAGS-17 X-Rap Magnum Stick Twitchbait - 6.75 Inch
Retail: $32.49Our Price: $27.62Features: The Rapala X-Rap Magnum Stick 17 is a fast-retrieve 6 3/4 inch, 3 1/8 oz saltwater cranking lure that swims in wide S-curves on the retri...
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Discount Tackle Logo Pullover Hoodie
Retail: $34.99Our Price: $26.24Features: The Discount Tackle Logo Pullover Hoodie is a fantastic way to show your love and support for your favorite brand! Designed with a Scree...
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Rapala Gold Miner 30 Trolling Plug - 4.75 Inch
Retail: $14.49Our Price: $12.32Features: The all new Rapala Gold Miner 30 Trolling Plug takes Diving Deep to a whole new level to amp up your trolling game this season! Construct...
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Z-Man Structured Trucker Hat
Retail:Our Price: $22.09Features: The Z-Man Structured Trucker Hat is an embroidered logo cap. Quality structured trucker hat made by Richardson Cap. Adjustable rear clos...
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Discount Tackle Logo T-Shirt
Retail: $19.99Our Price: $14.99Features: The Discount Tackle Logo T-Shirt is a fantastic way to show your love and support for your favorite brand! Designed with a Screen Printe...
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Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait 60mm - 2.375 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait from the Pro's at Yo-Zuri is designed to catch picky fish that prefer a more natural pro...
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Rapala Lip-Grip Cull Tags
Retail: $41.99Our Price: $35.69Features: The Rapala Lip-Grip Cull Tags are a non-puncturing fishing tournament culling kit. Non-penetrating fish friendly clips securely grip to ...
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Z-Man Bass Logo TeeZ Short Sleeve T-Shirt
Retail: $24.99Our Price: $21.24Features: The Z-Man Bass Logo TeeZ are short sleeve t-shirts that feature a screen-printed Z-Man logo and bass on the chest. Made from 52/48 cotton...
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Berkley PowerBait MaxScent D-Worm - 5.5 Inches
Retail: $9.99Our Price: $8.99Features: The Berkley PowerBait MaxScent D-Worm is a new 5.5 inch soft plastic worm for finesse drop shot and shakey head rigs featuring Berkley P...
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Seaguar Smackdown Braid 300 Yards Stealth Gray
Retail: $60.00Our Price: $45.00Features: Seaguar Smackdown Braid 300 Yards Stealth Gray delivers a super thin 8-carrier construction braid that stands head and shoulders above ot...
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Rapala High Contrast Digital Fish Scale
Retail: $56.99Our Price: $48.44Features: The Rapala High Contrast Digital Scale has reverse image LCD for high quality viewing. The scale display is clearly visible in direct su...
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Berkley Deep Hit Stick 4.75 Inch
Retail: $11.99Our Price: $10.79Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Berkley Stunna 112 +1 Jerkbait - 4.4 Inch
Retail: $16.99Our Price: $15.29JerkFeatures: The Berkley Stunna 112 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Rapala XR-10 X-Rap Deep Diving Jerkbait - 4 Inch
Retail: $15.49Our Price: $13.17Features: The Rapala X-Rap Deep 10 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 4-inch bait has a stainless s...
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Berkley PowerBait MaxScent Power Chunk 3 inch Trailer
Retail: $9.99Our Price: $8.99Features: The Berkley PowerBait MaxScent Power Chunk is the enhanced MaxScent version of the Berkley classic Power Chunk. This 3 inch jig trailer ...
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Berkley Gulp! Saltwater Jerk Shad - 6 Inch
Retail: $9.99Our Price: $8.99Features: The Berkley Gulp! Saltwater 6 Inch Jerk Shad preys upon the Predatory Nature of big Saltwater Game Fish with its Jerky Action and unmatc...
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Discount Tackle Classic Snapback Hat
Retail: $19.99Our Price: $14.99Features: The Discount Tackle Classic Snapback hat is a modern trucker shape with the classic Discount Tackle logo as well as the Rapala logo. The...
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Berkley Gulp! Saltwater Jerk Shad - 5 Inch
Retail: $8.99Our Price: $8.09Features: The Berkley Gulp! Saltwater 5 Inch Jerk Shad preys upon the Predatory Nature of big Saltwater Game Fish with its Jerky Action and unmatc...
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Berkley PowerBait The Champ Craw
Retail: $8.99Our Price: $8.09Features: The Berkley® PowerBait® The Champ Craw, designed by two-time Bassmaster Classic® winner Jordan Lee, offers a lifelike craw profile and r...
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Rapala Twitchin' Rap 8 Twitchbait - 3.125 Inch
Retail: $12.99Our Price: $11.04Features: The all new Rapala Twitchin' Rap 8 Twitchbait is purpose built by Rapala for targeting highly pressured fish that re easily spooked! Cons...
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Rapala Core Long Sleeve T-Shirt
Retail: $26.99Our Price: $22.94Features: The Rapala Core Long Sleeve T-Shirt is a Rapala logo long sleeve shirt. 100% polyester interlock with moisture-wicking. Performance fit ...
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Berkley Gulp! Saltwater Grub - 5 Inch
Retail: $8.99Our Price: $8.09Features: The Berkley Gulp! 5 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...
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Seaguar JDM R18 Fluoro - 109 Yard Spool
from Retail: $30.25from $22.69Features: The JDM exclusive Seaguar R18 Fluorocarbon Line is a top of the line offering direct from Japan that is truly unmatched in its class! Kno...
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